2024 Nissan JUKE N-Sport - Design N-Sport Iconic Yellow
For its mid-lifecycle refresh, Nissan is reintroducing a yellow exterior colour option on its Juke urban crossover in response to customer demand, following its popularity on the first generation Juke.
As well as the introduction of the new yellow, Nissan's designers and engineers have made significant changes to the Juke's interior to elevate the ambience of life-on-board, with a redesigned centre console and instrument panel. The interior also benefits from new materials, trim and upgraded fit and finish. And the car's connectivity has been updated with a larger touchscreen and additional features.
And the mid-life upgrades also sees the introduction of an additional grade called N-Sport, which emphasises the Juke's dynamic qualities both on exterior and interior details.
The re-introduction of a yellow exterior paint option in the Juke range is a direct consequence of customers who had loved the yellow when it was introduced on the first generation Juke asking for it. The new yellow is different in hue to the shade on the previous generation of Juke. Compared to the one offered on the previous Juke, the new one is slightly paler, giving a more modern and impactful look.
When specified in the new N-Sport trim, the new yellow's impact is heightened by the contrast of the yellow with the black roof, wheels door mirrors, wheel arch inserts, grille and A- and B-pillars. The overall effect elevates the Juke's natural visual impact, with an added splash of swagger and attitude.
As well as the introduction of the new yellow, Nissan's designers and engineers have made significant changes to the Juke's interior to elevate the ambience of life-on-board, with a redesigned centre console and instrument panel. The interior also benefits from new materials, trim and upgraded fit and finish. And the car's connectivity has been updated with a larger touchscreen and additional features.
And the mid-life upgrades also sees the introduction of an additional grade called N-Sport, which emphasises the Juke's dynamic qualities both on exterior and interior details.
The re-introduction of a yellow exterior paint option in the Juke range is a direct consequence of customers who had loved the yellow when it was introduced on the first generation Juke asking for it. The new yellow is different in hue to the shade on the previous generation of Juke. Compared to the one offered on the previous Juke, the new one is slightly paler, giving a more modern and impactful look.
When specified in the new N-Sport trim, the new yellow's impact is heightened by the contrast of the yellow with the black roof, wheels door mirrors, wheel arch inserts, grille and A- and B-pillars. The overall effect elevates the Juke's natural visual impact, with an added splash of swagger and attitude.
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MotorTranscript
00:00 (upbeat music)
00:02 Nissan has a strong heritage of yellow.
00:09 When we launched the Duke minor change,
00:12 we introduced yellow for the first time on that product,
00:15 which proved very popular.
00:17 When we launched the Duke in 2019,
00:21 there were many comments from the audience
00:24 as to where is the yellow Duke,
00:26 which is why we've brought yellow back for 2024.
00:30 When we were developing the color,
00:35 we christened it iconic yellow.
00:37 It's a very vibrant color,
00:39 which we feel gives it a very iconic look.
00:43 We wanted to bring the iconic yellow
00:46 from the outside to the inside of the car.
00:49 And ways of doing that are through the use of Alcantara
00:53 and also contains some recycled content.
00:56 And that used in combination with a strong,
01:02 energetic quilting pattern on the seats.
01:05 Yellow stitching,
01:08 which is also a feature of the instrument panel.
01:11 Those materials combine to bring a very sporty,
01:19 modern, premium grade for N Sport Duke.
01:23 - One of the most important factors in a car,
01:27 the fact that you have a bigger screen,
01:29 that you have better access to your functions,
01:32 that looks actually way bigger than the previous one.
01:35 We tried a lot of the versions
01:41 and we just had to tilt a little bit
01:43 so you have a kind of a more driver-oriented screen.
01:47 The access is much better.
01:49 We captured all the playful
01:50 and all the kind of dramatic aspects and design elements
01:53 to enhance the premium feeling of this minor change,
01:56 but also at the same time,
01:57 keeping the Dukeness feel, which is very important.
02:00 With the yellow stripes and the carbon fiber materials,
02:03 it feels a lot more comfortable.
02:04 It's quite impressive.
02:06 - Interestingly in design,
02:11 we sometimes target younger demographic
02:14 for the certain color or package or design.
02:17 But I have a feeling the appeal will be quite wide.
02:19 I mean, imagine the world is full of boring cars,
02:24 which it might be.
02:25 And Duke is Duke.
02:28 It's not a boring car.
02:29 It's its own personality.
02:31 It has been from day one.
02:32 So we have some beautiful colors already on the car,
02:36 but we wanted that extra bang,
02:38 like a splash of color, exuberance, if you like.
02:41 (upbeat music)
02:43 - That's why when you look around the car,
02:50 particularly on the interior,
02:51 we've just highlighted the interior with the yellow.
02:54 We haven't overdone it
02:55 because we have to live with these colors.
02:57 So the exterior has this massive impact.
02:59 But actually when you go onto the interior,
03:01 it's picked out with a bit more craftsmanship.
03:03 - You've got this amazing cockpit.
03:06 It's all focusing on the driver.
03:08 And I love the way that it's wrapped around with this accent
03:11 and it kind of matches the exterior
03:13 that has this really dynamic, great stance,
03:15 you know, jump in it, wanna drive anywhere.
03:18 We have to really think, you know,
03:19 how do we maximize the Duke DNA?
03:22 And I think by adding these expressive colors,
03:24 really cool aerodynamic efficient wheels,
03:27 this super iconic and expressive interior
03:29 with this super new instrument panel
03:31 with all the technology,
03:32 I think that really accentuates what Duke stands for.
03:35 (roaring)