• 9 months ago
Cawa Coffee grabbed international headlines (mainly in France) after its fish finger and cheese filled croissants went viral.

Now, the company has gone all in on this unique style, launching La Croissanteria in a big rebrand of their Division Street cafe.

Watch as we take a look at the new, bigger interior and hear from Deon Jacobs, the company's Business Development Director.
Transcript
00:00 We realized that we didn't have enough space and the demand on Division Street has just increased over the last three, four years that we've opened.
00:10 And obviously looking at the venue itself, we realized with 10 meter high ceilings that there was space for a mezzanine floor.
00:18 So we created the mezzanine floor, we were closed for about four weeks and we opened up last week and we've already seen the increase in footfall.
00:27 People are now able to come in, sit down and really enjoy the croissants.
00:32 We've changed the food offering completely.
00:34 What we want to do now is offer basically the croissant as a vessel with different fillings.
00:40 So we have the savory fillings and we have obviously the sweet fillings.
00:43 Going forward, we're looking at doing an ice cream sandwich filling.
00:47 But right now, our latest addition to the La Croissanterie brand is our Wagyu beef burger.
00:54 So we work very closely with Wurttly Wagyu.
00:58 They supply us with all their halal Wurttly beef and we've now created the Wurttly Wagyu beef burger, which is doing very, very well for us.
01:07 Even considering the weather that we've had over the last few days, we realized this is what people wanted on Division Street.
01:14 Somewhere where they can have one of our lovely coffees, but be able to actually sit down and relax.
01:19 We now have 20 seats upstairs as well.
01:22 We've changed the ambience, we've changed the furniture inside so people can come in now, sit down.
01:27 Over the last few days, I've been doing and throwing between the bakery probably three times a day to go collect more freshly baked croissants.
01:35 It caused me running out during the day, so it's been a very, very good week for us.
01:39 week for us.

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