Why Disney’s $1.5 Billion Stake In Epic Games Is A Smart Play
  • 2 months ago
The media giant’s hot drop into the realm of Fortnite could be a game-changer for the metaverse, movies and theme parks. It’s an IP world, after all.

After returning to his position as Disney CEO in late 2022, Bob Iger held a meeting with two top executives to talk about video games. It’s a sector the company had mostly avoided since 2016, when it shut down the Disney Interactive Studios division that was, at one point, losing some $200 million per year. But Iger’s aides came armed with demographics and other statistical trends showing that gaming had become too popular to ignore.

Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/02/11/why-disneys-15-billion-stake-in-epic-games-is-a-smart-play/?sh=3f65ffcf2f7c

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