How RJ Scaringe Is Driving Rivian Straight At Elon Musk
  • 2 months ago
With sales of costlier electric cars cooling, Rivian CEO RJ Scaringe is going to woo consumers with a smaller SUV and a smaller $45,000 price tag.

A storm is brewing on a chilly, gray winter day in Palo Alto, California. Still, RJ Scaringe is in a great mood as he power walks through Rivian’s leafy Silicon Valley campus, with one “let me show you this — it’ll just take 30 seconds” after another.

The 41-year-old CEO and founder of the most-promising of the baby Teslas (including Lucid, Fisker and Nikola) established the company in 2009 soon after getting a Ph.D. in engineering from MIT. Rivian had a rocky start when it launched production in late 2021, a historically tough time to start an auto company. Elon Musk predicted in 2022 that Rivian (and Lucid) would go bankrupt. It didn’t.

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