Man-made gems are reshaping the $89 billion global diamond jewellery market, especially in the west Indian city of Surat where 90 percent of the world's diamonds are cut and polished.
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00:00 I would like to say there is no difference, it's the same product, it is the same chemical,
00:15 same optical properties as a mine diamond and a lab-grown diamond.
00:19 So that is the reason, so there has not been a mass kind of a marketing campaign for this
00:24 product as of now.
00:25 But I like to believe that this product speaks for itself.
00:53 I believe this is the future and this jewellery industry is also of this lab-grown diamond
00:58 is just the beginning.
01:00 Because right now we've captured only the low hanging fruits in diamond industry, of
01:06 the jewellery industry, right?
01:08 But the potential is endless.
01:10 In the last two years, the diamond industry has been in a bad situation, especially due to the situation in the US, Hong Kong and China.
01:30 The effects of Covid, the effects of the Russian war, all these effects have caused the demand
01:39 for cut and polish in the international market.
01:42 It was not there in demand.
01:47 Because it's much affordable and it doesn't look like it's an artificial, it looks like
01:52 it's a real diamond.
01:54 So that's fine.
01:55 Yes.
01:56 But you can go for a bigger size also.
01:57 That's not the issue.
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