The Super Bowl Food Commercials That Completely Stole The Show
In-flight emergencies and sitcom reunions were the most exciting part of the Super Bowl ad breaks, while giant dinosaurs just brought us down. These are the best and worst food commercials from Super Bowl LVIII.
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00:00 In-flight emergencies and sitcom reunions were the most exciting part of the Super Bowl
00:04 ad breaks, while giant dinosaurs just brought us down. These are the best and worst food
00:10 commercials from Super Bowl LIII.
00:12 "We're making a big change to Reese's Peanut Butter Cups."
00:18 We weren't entirely enthused by Reese's Commercial announcing the brand's latest addition at
00:22 first, but once we learned that their new Caramel Big Cup wasn't replacing the classic
00:26 peanut butter cups, we simply wished we had some Reese's in our house to nosh. While Arnett's
00:31 familiar voice only elevates the chaotic, surreal material, this ended up earning its
00:35 best label in the end.
00:38 There are two types of people in this world, those who enjoy Ken Jeong and those who wish
00:42 he'd stuck to the medical field. A little can go a long way when it comes to the man
00:46 behind classic characters like Community's Ben Chang and The Hangover's Mr. Chow. With
00:51 that in mind, there's simply too much of Jeong's weirdo schtick in this ad. Sure, the first
00:55 half is gold.
00:56 "There's a better chicken wing. Popeye's."
00:57 "The Sailor Man?"
00:58 "No."
00:59 But then it just keeps going, and going, and going. Considering how much it costs to run
01:07 a food Super Bowl commercial, Popeye's would have been better off opting for a shorter
01:10 spot and less Jeong for its first-ever big-game advertisement.
01:15 There were several aspects of this year's Budweiser Clydesdale Super Bowl ad that could
01:19 have come across as pandering in the wrong hands, but every one of them, including the
01:23 inspired use of the band's hit song "The Wait" and the Clydesdale horses coming through when
01:28 needed, work in near-perfect harmony. This spot reached the high bar set by the best
01:33 Budweiser Super Bowl commercials ever aired by the beer brand. It was nostalgic throwback
01:37 Americana in a nutshell.
01:40 We can respect the journey made by Jeremy Renner while recovering from his grim snowplow
01:44 accident on New Year's Day 2023. That doesn't mean we're obligated to enjoy everything he
01:49 does, as good as it is to see him back on his feet. On that note, the sight of Renner
01:53 singing "I Feel Good" while dancing around his kitchen failed to capture what it means
01:57 to be a great commercial. We're glad he seems close to his old self, but that didn't make
02:01 this ad for the dairy alternative brand any less awkward or annoying.
02:05 "You know, just getting back in my routine."
02:08 Sir Anthony Hopkins is a master thespian who doesn't take shortcuts when it comes to his
02:12 craft no matter the role.
02:14 "Now, hear me roar!"
02:17 That includes this superbly entertaining Super Bowl commercial for Stoke Iced Coffee. Would
02:22 it have been better if Stoke's first foray into Super Bowl advertising focused on football
02:26 rather than soccer? Absolutely. But we found the sight of the mature Hopkins, unencumbered
02:31 by his advanced age while dressed as Rex the dragon, absolutely delightful. Does the fact
02:37 that Hopkins played Hannibal Lecter in 2002's Red Dragon have anything to do with this?
02:41 Probably not. It's a performance that stands on its own.
02:44 Who doesn't love Oreos? Unfortunately, if this commercial was our first introduction
02:49 to the cookie, we might have ended up hating them. Nabisco clearly hopes it'll create a
02:53 new trend with the ability to twist on it with an Oreo, but this attempt to enter the
02:58 cultural zeitgeist ended up being a monumental dud. There may be nothing better than devouring
03:03 the cream in between this cookie's chocolate pieces, but we've never thought twice about
03:07 which side the cream ends up on. Simply put, the folks behind this dismal commercial should
03:11 have dunked it and never let it resurface.
03:15 Channeling the memory of Nike's Lil' Penny ads from the '90s, Drumstick brings us Dr.
03:19 Drumstick. This uproariously entertaining Super Bowl commercial went us over with its
03:23 amusingly absurd escalation of events.
03:25 "Am I gonna be okay?"
03:27 "I have no idea. I'm not a body doctor."
03:30 From a pained Andre begging for a doctor's assistance to his perplexed reaction as his
03:34 fellow passengers devour drumstick cones — that appear out of nowhere — there was a lot
03:39 to like about this ad.
03:41 Most things work in this ad, from the animated fruit club-goers flanking Ice Spice to the
03:45 exploding emotional ex-boyfriend. The problem is with the celebrity at the center of this
03:50 Super Bowl spot. The stilted acting of Ice Spice derails this otherwise clever commercial.
03:55 Add in the somewhat baffling decision to cast a human instead of another cartoon as Ice
03:59 Spice's former soda, and you end up on the worst list of Super Bowl 2024 drink commercials.
04:05 Simplicity can be great, and that's the case in this low-key, stylish entry from Lindt.
04:09 The chocolate brand's Super Bowl ad finds a Lindt chocolate ball bouncing around the
04:13 world and over the lyrics to the classic Perry Como tune "Round and Round," and it's pretty
04:18 effective. Part of this commercial's success stems from the wonderfully upbeat nature of
04:22 the song, but the guiding bouncy ball was also reminiscent of the classic "Follow the
04:26 Bouncing Ball" sing-along videos. Since nothing tickles our fancy more than top-notch nostalgia,
04:31 we adored this Lindt ad.
04:34 There are so many things wrong with this commercial from Michelob Ultra. The confusing decision
04:38 to air a soccer-centric commercial during the year's biggest football game is as confounding
04:43 as a plot where anyone, let alone Lionel Messi, would insist on a Michelob Ultra over any
04:48 other option.
04:49 "Maybe a different beer?"
04:51 "No, Michelob Ultra."
04:53 Do they not have other beer brands in Argentina? Is Messi unaware there may be hundreds of
04:58 better brew options? And why in the world does Dan Marino show up to throw the ball
05:02 back onto the beach? These are the questions that keep us up at night, and the lack of
05:06 answers is why this ad was one of the worst.
05:10 The recent backlash over this Uber Eats Super Bowl commercial, including a joke about the
05:14 seriousness of peanut allergies, might have caused us to re-evaluate its "best" label.
05:19 But with the offending portion edited out of the Air Dad, we're comfortable calling
05:22 this silly and star-studded big game spot an overall success.
05:26 From the Beckhams' inability to recall the name of the girl group Victoria was in —
05:30 "Remember when you used to be a pepper lady?"
05:33 — to Jelly Roll's forgetfulness regarding his many face tattoos —
05:36 "Did someone doodle on my face?"
05:39 — we couldn't stop smiling while watching this commercial. The widely publicized reunion
05:43 of David Schwimmer and Jennifer Aniston was delightful as well. You'd think someone would've
05:47 told Schwimmer his life was going to be this way, but it seems not.
05:52 Let's cast aside the established mythology that a genie can grant just three wishes to
05:56 one person. We can accept the idea that Bud Light makes all things possible. However,
06:01 it's a little frustrating to see a series of tone-deaf, self-centered wishes while so
06:05 many different crises plague the world. But even if you're fixated on escapism for the
06:09 afternoon, the problems don't end there. The ending of the commercial doesn't make sense
06:13 on its own.
06:14 "Let's go to Super Bowl 58."
06:16 "Now we're talking!"
06:18 Sure, the Bud Light genie's appearance at the actual game right after the commercial
06:21 aired in a suite with Post Malone made the meta-commercial at least a little bit interesting
06:26 at the time. But ultimately, this has little to no replay value at any other time, making
06:31 it a bit of a one-time dud.
06:34 A parks and recreation reunion is always a gift to humanity, and the sight of Aubrey
06:38 Plaza and Nick Offerman gleefully cosplaying as Westerosi dragon riders didn't disappoint.
06:43 Plaza's status as America's sweetheart is reinforced across Mountain Dew's 30-second
06:47 Super Bowl advertisement. Just as nothing can faze the renowned actress, nothing in
06:52 this commercial knocks her down from her well-deserved perch.
06:56 To borrow a term from America's national pastime, it's a swing and a miss with this pizza hot
07:01 spot. Not the idea of a hot honey sauce — that sounds pretty good, actually. But we're not
07:05 judging any of the commercials from the Super Bowl based on the simple appeal of the product
07:09 in question, are we? Simply put, playing on the surprised and elongated expression "a
07:14 what" with Pizza Hut's name just didn't work for us.
07:17 "Pizza what Hut? Pizza what Hut?"
07:20 One of this year's worst ads, and what Hut more, can we say?
07:25 Not everyone can win the Super Bowl. Keep your heads up, 49ers players and fans. Now,
07:29 could any NFL player who's failed to win a Super Bowl ring during their career settle
07:33 for an M&M's-derived Diamond-esque ring instead?
07:37 "Only Super Bowl winners get a ring, right? Wrong."
07:41 They might, if the jewelry in question is so gaudy it genuinely rivals some of the excessively
07:45 extravagant hardware earned by actual world champions.
07:49 The sight of famed Super Bowl losers Bruce Smith and Terrell Owens, plus ScarJo, participating
07:54 in the M&M-to-ring process in hopes of obtaining a ring was fantastic. We'll always entertain
07:59 a Super Bowl appearance from the M&M's mascots as well, since it's nice to remember they
08:04 remain the candy-shell-coated, sweet treats spokes-candies.
08:08 We didn't totally hate this nerd Super Bowl commercial almost entirely because of our
08:13 mixed feelings about the red flubber-like character at its center. After all, the flash
08:17 dance homage induced a smile or two. But the boogieing red blob felt far too derivative
08:22 of the Kool-Aid man to earn many points in our book.
08:25 "Oh no!"
08:26 "Oh no!"
08:27 "Oh yeah!"
08:28 A touch more originality would do wonders for the candy brand in any future Super Bowl
08:32 spots, so this one ends up on the worst side of things.
08:36 Not a whole lot happens in this Super Bowl commercial for the Greek yogurt brand Oikos,
08:40 which features Martin Lawrence wading into a water hazard to one-up Shannon Sharp by
08:45 easily removing a golf cart from the muck. Still, it just worked for us, particularly
08:50 the take on the viral "Hold My Beer" meme from recent years. Plus, we love adding a
08:54 triple zero Oikos yogurt to our morning smoothies, and this commercial reminded us why.
09:00 Maybe it's just us, but we'd never heard of Poppy before this abysmal Super Bowl commercial
09:04 rolled onto our screen. But the off-putting arrogance of this soda brand's insistence
09:08 that it's destined to take over the soda market in the years to come makes us wish we remained
09:13 oblivious to its existence. Additionally, if a company is going to declare itself to
09:17 be the future of something, maybe don't use a 40-year-old song when making that bold proclamation.
09:22 Ultimately, this is just a terrible commercial all around, one that may end up backfiring
09:27 as a waste of money without boosting sales.
09:30 It was unclear beforehand whether this Dunkin' Super Bowl commercial, a sequel of sorts to
09:34 a similar commercial from the previous week's Grammy Awards, actually existed. But the follow-up
09:39 to Ben Affleck's attempt to launch his own pop music career did indeed air early on during
09:44 the Super Bowl, and had us literally laughing out loud from start to finish. Firstly, Matt
09:48 Damon's cameo is priceless.
09:49 "Sometimes it's really hard to be your friend."
09:52 Secondly, the fact that the GOAT himself, Tom Brady, makes an appearance makes this
09:56 one an instant classic that viewers will never forget.
10:00 We get why a contest would be a good idea in theory. Who doesn't love one, especially
10:05 when the rewards are substantial? That's the crux of DoorDash's commercial, which offers
10:09 to quite literally deliver every single product advertised during the Super Bowl to one lucky
10:13 winner who enters the promo code provided on-air. But, well, that's the entire commercial. It
10:19 isn't clever or entertaining beyond the basics, and it does nothing to entice us to download
10:23 and use DoorDash instead of any other delivery app. Perhaps some folks didn't mind the need
10:28 to pause the game to read the supposed contest-winning code displayed throughout the ad. We're not
10:33 among them.
10:35 The continued popularity of "The Golden Girls" three decades after its final episode proves
10:40 one thing — nothing's funnier than a feisty old lady. With that in mind, it's no wonder
10:44 the Dueling Abuela's, Dina, and Mita's action-packed chase after a bag of Doritos Dina Mita chips
10:50 left us tickled pink. We'll admit we were a bit surprised just how little Jenna Ortega
10:55 factored into the actual meat of the advertisement, given her prominence in the pregame hype.
10:59 But seeing how the actual stars of this commercial were the aforementioned Dina and Mita, the
11:04 lack of Ortega did little to diminish our enjoyment of this mini-blockbuster.
11:08 "The Golden Girls" is a classic, and we're not the only ones who have been left with
11:09 a taste for the real deal. We're not the only ones who've been left with a taste for the
11:10 real deal. We're not the only ones who've been left with a taste for the real deal.
11:11 We're not the only ones who've been left with a taste for the real deal. We're not
11:12 the only ones who've been left with a taste for the real deal. We're not the only ones
11:13 who've been left with a taste for the real deal. We're not the only ones who've been left