Category
🥇
SportsTranscript
00:00 (upbeat music)
00:02 - Okay, so Bet365 is our next topic
00:06 as I teased at the beginning of the segment.
00:09 A company that has just been huge
00:10 outside of the United States
00:12 with sports betting being legalized
00:13 outside of the United States for a long period of time.
00:16 Quietly, but effectively, Bet365
00:18 has jumped into different places,
00:20 including Indiana recently, now heading into Arizona.
00:24 So, Jim, in your opinion, what can Bet365 do
00:30 to capture users, to capture sports bets
00:33 like they do outside of the United States,
00:35 knowing that they're having to fight with,
00:39 you know, the FanDuels, the DraftKings, the MGMs?
00:42 - Yeah, I think what we're most likely going to see
00:47 is a decent-sized promotional spend.
00:51 And the unique thing about Arizona
00:53 is that the state regulators there
00:55 do share that promotional spending each month
00:59 for the operators.
01:01 So we'll get a good indication
01:03 of just how aggressive Bet365 wants to be in Arizona.
01:08 Like you mentioned, Craig, they launched it in Indiana
01:11 recently, and I mentioned with you last week
01:14 or the week before that Indiana
01:16 does not share promotional data.
01:18 So we won't be able to get exact eyes
01:23 on that promotional spend in Indiana,
01:26 much like we will in Arizona.
01:28 We've seen them spend rather heavily in other markets.
01:34 Ohio comes to mind.
01:37 And it might work out well for them right now, right?
01:40 They launched ahead of the Super Bowl,
01:43 which is a big customer acquisition time
01:47 on the sports betting calendar, as we know.
01:50 So perhaps an opportunity to offer more in bonus bets,
01:55 odds boost, free play, whatever you want to call it,
02:02 perhaps an opportunity for them
02:03 to offer something a bit unique or a little bit more
02:07 than some of the more established players
02:11 in that Arizona market.
02:14 So we'll see, again, like we touched on last week
02:17 when Indiana opened up, it'll be interesting
02:19 to see just how much they want to spend
02:22 and where they might go from here.
02:24 But they have made some decent strides
02:27 over the last year or so into the US,
02:31 backed by some pretty deep pockets
02:34 when it comes to that promotional spend.
02:36 So we'll see where that kind of takes them.
02:40 One other interesting note coming out of Arizona,
02:43 a bill was recently filed in the state legislature
02:46 that if it makes its way through
02:48 and gets approved and signed into law,
02:51 it would give Turf Paradise, the racetrack in Phoenix,
02:55 the opportunity to have an online sports betting license.
02:58 If you recall, towards the end of last year,
03:02 they were talking about closing that track permanently.
03:05 And then the owner got involved with the state legislature
03:10 and everybody kind of came to an arrangement
03:12 where they would have live racing in 2024,
03:15 which is happening currently.
03:17 So perhaps this might be a little bit of a lifeline
03:20 for Turf Paradise and Arizona horse racing.
03:25 Remains to be seen just how much progress this bill makes.
03:28 But one interesting additional note out of Arizona
03:32 that I thought was worth mentioning here.
03:36 (upbeat music)
03:38 (bells chiming)