中国“财神爷”旅游模式大改变 业者需根据需求进行调整
八点最热报 | 经历了3年新冠疫情之后，全世界的旅游业起了“翻天覆地”的变化，包括中国游客，很多已经改变了旅游模式，到底什么原因让他们改变了呢? 为了迎合这批即将到来自由行的中国游客，本地旅行业者也做出了改变，以迎合他们的需求。（主播：梁宝仪）
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00:00 Before watching the video, I remind you that there is more content on the Hotpot website.
00:04 Yesterday, our report said that during the Lunar New Year,
00:08 the number of Chinese tourists to Malaysia will rise sharply.
00:13 But many of these tourists will no longer come through traditional tourist groups.
00:18 Tourist interviewers said that after three years of the COVID-19 epidemic,
00:22 the tourism industry around the world has changed dramatically.
00:25 Many Chinese tourists have changed their travel patterns.
00:30 They are now more inclined to travel with three or five friends.
00:34 In order to cater for the upcoming free-tourist Chinese tourists,
00:38 local tourism operators have also made changes to cater to their needs.
00:42 The head of the Malaysia Tourism and Cultural Promotion Association,
00:45 Wu Anqi, said in an interview that before the epidemic,
00:48 Chinese tour groups visiting Malaysia would be between 25 and 40 people.
00:54 But now, 8 or 10 people is a group.
00:58 Chen Yueren, the consultant of the Kuala Lumpur Tourism Association, pointed out that
01:01 the most obvious change is that Chinese tourists are no longer just
01:04 "picking water from a dragonfly" to play for four days and three nights.
01:08 Now they prefer to stay longer and explore Malaysia in more depth.
01:13 Liang Weihong, the president of the Malaysia Tourism Association, said that
01:17 the more Chinese tourists stay, the more they spend,
01:21 and the more foreign exchange they can earn.
01:24 This is a good thing.
01:25 We don't call it a holiday anymore.
01:30 We call it a family day.
01:33 It's a family friend.
01:35 We now call it a small group.
01:39 It's a group of friends and family.
01:41 The tourism industry is more open.
01:45 It's not like before, where you can only get a tourist pass.
01:48 There are many tourists who shoot various tourist attractions in Malaysia.
01:55 Some of them we don't use as a traditional tourist attraction.
01:59 They all have their own introductions.
02:00 So now Chinese tourists are no longer strangers to Malaysia.
02:04 In the post-pandemic era,
02:06 traveling with friends has become a trend among Chinese tourists.
02:09 Three viewers think that with the development of the internet ecosystem,
02:12 people can simply search for keywords on social media platforms,
02:14 such as Xiaohongshu, Douyin, and TikTok,
02:18 to find information about a certain place.
02:21 Whether it's a web celebrity blogger or an ordinary person,
02:24 the tourist strategies they publish are all very popular.
02:27 Before, when we went on a trip,
02:29 we didn't know much about the activities.
02:31 We didn't receive much information.
02:33 So we started a group to make it easier for us to travel.
02:39 Now there is no such thing as a border.
02:42 What our web celebrities say,
02:44 what we say in the most low-key,
02:46 is something that foreign tourists can also access.
02:48 Whether they are from China or from other parts of the world,
02:52 we have English web celebrities,
02:54 we have Malay web celebrities,
02:56 and of course we have a lot of Chinese web celebrities.
02:58 And they will put all their information on the platform.
03:01 So before they go on a trip,
03:04 they have already absorbed a lot of information.
03:06 Then they come here to look for information in depth.
03:08 So you don't know, you can't figure it out.
03:10 Which route do these free-tourists want to take?
03:13 Liang Weihong pointed out that
03:14 the tickets for tourist attractions in many places
03:16 can also be purchased online.
03:18 In addition, smartphones have translation functions.
03:20 Tourists don't have to worry about
03:22 having communication difficulties when traveling to foreign countries.
03:24 And through planning your own travel itinerary,
03:26 you can also fit the adventurous spirit of people and life.
03:30 When people plan their travels,
03:33 they also fit this adventurous spirit.
03:36 They don't have to go through a third party to decide.
03:38 They can directly go through some software and websites
03:42 to realize their personalization and freedom.
03:47 After the pandemic, people's footsteps have slowed down.
03:50 So they will enjoy the process of traveling.
03:54 That's why
03:56 the reason now has changed from a tourist reason to a deep reason.
04:03 From a deep reason to an experience.
04:07 And from an experience to a deep reason.
04:14 Liang Weihong believes that
04:16 tourists need to adapt to this change
04:20 to meet the needs of free-tourists.
04:22 And they have made some adjustments to traditional tourist groups.
04:25 In addition to the less packed schedule,
04:27 tourists can also travel to more places.
04:30 But in terms of team tourism,
04:32 we still have some traditionalism.
04:36 But it has also broken through the focus.
04:41 For example, some trips are easier to plan.
04:44 The most traditional Chinese tourist group trip,
04:48 the Star Ferry, is quite popular.
04:50 Another one we have developed is
04:53 Singapore + Malaysia.
04:55 And there is also a Malaysian tour.
04:58 For example, some people go to Sabah.
05:00 He is not just going to Siena now.
05:03 He will also go to Siena and Sabah.
05:06 And he will also go to Siena and Sabah.
05:09 He will also go to Siena and Sabah.
05:12 So, it's not easy for us tourists.
05:15 We need to adapt to the market and the needs of tourists.
05:21 The rise of free-tourism groups
05:26 and the implementation of the "No-Movement Policy"
05:28 have made it impossible for many tourists to make accurate predictions.
05:32 How many Chinese tourists will come to China during the Lunar New Year?
05:36 We will find out tomorrow.
05:39 What kind of tourist attractions do Chinese tourists like to visit?
05:42 And among the popular tourist attractions,
05:44 are local businessmen and merchants ready
05:47 to welcome the arrival of these Chinese "God of Wealth"?
05:50 Stay tuned for tomorrow's show.
05:53 (C) 2020 University of Georgia College of Agricultural and Environmental Sciences Georgia Cooperative Extension
05:56 Georgia Cooperative Extension Agency
05:58 www.gfh.edu/gfh
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