شركة Starbucks تفصح عن أرباحها.. فهل تأثرت بعمليات المقاطعة؟
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00:00 Starbucks announced disappointing results for hopes and expectations.
00:06 But did the cuts we saw in the Middle East affect the Israeli war on Gaza?
00:14 The company gained profits by 19% in Q4 2023,
00:21 to a profit of 99 cents per share, compared to 93 cents per share, and profits reached nearly $1 billion.
00:31 As for revenues, they rose by 8% to $9.4 billion, compared to expectations, which pointed to $9.5 billion.
00:42 International retail sales increased by 5%, and sales grew by 7.2%.
00:53 But why did the results decrease?
00:56 The CEO said the company faced adverse winds due to the strikes in November 16, 2023,
01:05 as well as the cuts in the United States and the increased competition in China.
01:13 He did not refer to the cuts in the Middle East as a result of the adverse winds, as the CEO described.
01:21 The company's annual expectations for the year were low,
01:25 with revenues growing from 7% to 10%, compared to previous expectations, which were 10% to 12%.
01:35 The Middle East's stores sold 36,000 units,
01:39 which is only 5% of all stores worldwide.
01:45 Did the cuts affect business?
01:47 According to The Economics Times, the cuts in business in Egypt will reduce business.
01:55 A manager in the Amman Chamber of Commerce said the company is looking to reduce its revenues
02:03 by 90% compared to previous expectations, which was specified by Starbucks and McDonald's.
02:09 The company is expecting to grow revenues to 20% by 2024.