• 11 months ago
Our thoughts, beliefs, and habits shape our reality, and rewiring the brain is the key to unlocking our true potential. In a recent podcast episode on The Jeff Fenster Show featuring Jeff Fenster and guest John Assaraf, Assaraf shares his personal journey of overcoming challenges and rewiring his own brain to achieve success.

His story serves as a testament to the transformative power of mindset and the ability to overcome adversity. Assaraf's journey began with early struggles in school and involvement in illegal activities. However, a turning point in his life led him to make a change. He realized that self-confidence, positive mindset, and upgrading his skills and habits were crucial for achieving his goals.

Today, he is known as the brain whisperer having been on countless stages, interviews, and multiple time Best-Seller. Although his current achievements are enough to back up his teachings he also starred in the hit movie and book The Secret which gave the masses the first inside look into the world of manifestation and the law of attraction.

Tune in to learn how to rewire your brain to make leaps in your success.

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Transcript
00:00:00 It is first you make decisions and then you figure out how there's your first lesson. Are you interested?
00:00:06 Are you committed control the cause effect takes care of itself and the answer to this one question?
00:00:13 Will determine whether you achieve every one of these things
00:00:17 Earning money is a skill building a business is a skill having a positive mindset to skill emotional regulation is a skill
00:00:26 I fell behind two years in school. So I was always looking for shortcuts of how do I get the answers to the tests?
00:00:33 You know, how do I study faster? How do I learn this faster?
00:00:36 You will upgrade your beliefs that you can do it. You'll upgrade your skills
00:00:41 You'll upgrade your knowledge and yes, you'll upgrade your habits and you will become
00:00:44 The type of person capable of achieving every one of those goals. And by the way, he said every one of those goals is achievable
00:00:52 So are you interested or are you committed?
00:00:55 I'm committed to achieving every one of those goals.
00:00:57 Welcome to the show John. It's so great to be here, dude. Thank you so much
00:01:17 I can't tell you how excited I am for this conversation with the brain whisperer himself the brain whisperer
00:01:23 That's a really great, you know name and somebody gave that to me when I was on their podcast
00:01:29 They say, you know, they introduced me and they said the brain whisperer. I said god, I love that. I'm gonna keep that name
00:01:34 it is so apropos and it's just
00:01:37 It's got so much depth to it because it makes you have to ask
00:01:41 Okay, I need more like you don't stop there if it was just entrepreneur we go
00:01:45 Okay, I know what that is. But brain whisperer like what does that mean? Yeah, I've been
00:01:50 fascinated with the human brain for probably 43 years and
00:01:55 A lot of what helped me develop
00:01:59 self-confidence
00:02:01 Certainty in myself skills had to do with me using
00:02:06 affirmations and visualizations and mindfulness techniques and mental contrasting techniques where I
00:02:13 Was working out my own brain. I was talking to myself
00:02:17 I used to listen to these cassette tapes that I would create around the success
00:02:22 I was going to achieve and the beliefs that I needed to believe in the habits that I wanted to develop
00:02:27 Before it was even, you know, really, you know known that you can do that
00:02:32 Sure
00:02:32 and and so somebody that you know had me on their podcast Tom bill you called me the brain whisperer and
00:02:39 I just liked the name. I thought it was great from a branding perspective
00:02:43 That I kept it. Well you I think it is well-earned
00:02:47 Oh, thank you. And for those obviously who know you from either the secret or you're one of one of your multi
00:02:52 extremely successful New York Times best-selling books or obviously the different shows that you've been on from Ellen DeGeneres to Tom bill you and all
00:03:00 those in between a lot of people probably think of you as this guy that was born with this incredibly
00:03:05 Great approach to life the mental mindset
00:03:09 Rockstar successful from day one, but I don't think they realize actually who you were before and how you changed or rewired your own brain
00:03:17 Oh my goodness
00:03:20 The one thing I can I can share that might lend itself
00:03:25 well to our conversation is I is I always looked for shortcuts and let me explain when I
00:03:31 Was a kid I lived in the Middle East in Israel and my family decided to get away from wars back in
00:03:38 1956 and I was five years old and I moved to Montreal
00:03:42 Canada where I know you've got family and
00:03:45 I fell behind two years in school
00:03:49 So I was always looking for shortcuts of how do I get the answers to the tests?
00:03:54 you know, how do I study faster? How do I learn this faster and
00:03:57 Most of it was because I felt inferior to all the other kids because I just felt dumb
00:04:03 I didn't understand the language. I couldn't understand English or French
00:04:08 English or French I spoke at the time Hebrew. Yeah, and Montreal was French and English and
00:04:14 So I kept looking for ways to get ahead
00:04:18 and
00:04:20 When I was really really young I got into a lot of trouble because I was bored in the classroom
00:04:25 And so I spent a lot of time in the corners or at the principal's, you know office in the chairs
00:04:30 And I actually thought that I wasn't smart
00:04:34 My report card had evidence of that. My parents thought that as well
00:04:40 They didn't speak the English language so they couldn't help me. My brother and sister were learning it as well
00:04:45 So they really couldn't help me and those first two to three years
00:04:49 I fell behind so much those critical learning years critical learning years
00:04:54 I fell behind so much and I actually thought I was stupid and
00:04:59 I was very very active. And so the teachers wanted my parents to put me on Ritalin, which was you know, the ADD or ADHD
00:05:07 drug and they refused and I just kept getting into more trouble and more trouble and more trouble and
00:05:13 As everybody can imagine when you get into trouble you end up in the principal's office or in the detention
00:05:18 You know hall after school and guess who I met there other people all the other kids are getting in trouble
00:05:24 And so then you know, I started to hang out with these kids after school
00:05:28 We'd go into stores and we would steal and we go into the shopping centers and steal
00:05:32 And that just snowballed, you know, you know eight years old ten years old twelve years old
00:05:37 and then at twelve years old I started to get into drugs and I got into alcohol and drugs and breaking and entries and
00:05:44 selling drugs and doing drugs and
00:05:46 Bringing drugs, you know from Florida to Montreal. Oh, wow
00:05:51 1617 and my life was
00:05:54 You know at home everything seemed okay, my parents were normal my dad was a cab driver
00:05:59 my mother worked in a local department store, they really didn't know what I was doing because they worked a lot and
00:06:04 And so I got into an enormous amount of trouble and I didn't know it then I was you know
00:06:10 I was a kid
00:06:11 I didn't realize what doing those things would actually do to my self image of myself and my self-trust and
00:06:19 I was a messed up, you know kid when I was 16 17 18 and
00:06:25 All of the self-worth that I was getting was from Street the street gang that I was in with seven other guys or six other
00:06:32 guys seven including me and
00:06:34 So that was the beginning of my you know, my life where I didn't think I was smart enough good enough
00:06:40 worthy enough
00:06:42 and I did all these these illegal things to you know, feel some sense of you know,
00:06:49 Validation sure and I can imagine
00:06:51 You didn't even have the maturity at the time to realize that
00:06:56 There was a way out
00:06:58 but you found a way out and for a lot of people who either have a couple of those internal feelings or
00:07:03 Are going down a bad path in their actual actions
00:07:07 Might not think that you can turn that all around
00:07:09 Yeah
00:07:11 You know when you're when you're in this environment that fosters
00:07:17 Love and care maybe falsely but love and care and at least you're succeeding at something
00:07:23 It seems like you know, you can keep doing it you say succeeding you mean
00:07:26 I was making money, you know stealing I was making money selling drugs
00:07:31 I was making more money than my father was who was a cab driver, you know making $2,000, you know
00:07:36 A month is what he was making. I was making two three four five thousand dollars some months
00:07:41 Well, so it seemed like I was doing better than my dad. Yeah, but I also knew that you know at 18
00:07:48 all these petty crimes
00:07:51 The consequences are much more
00:07:54 extensive at 18 when you become of legal age and
00:07:58 Fortunately, I have a very very loving family and brother and sister. My parents are
00:08:03 Moved on to the spiritual realm and my brother
00:08:08 Was really concerned for my well-being and he had moved from Europe where he was playing tennis as a tennis pro
00:08:13 To Toronto where he took the job of a head coach at a tennis club
00:08:17 And he said to me say hey, why don't you come down for the weekend one weekend?
00:08:22 And there's somebody I want you to meet who's very very successful in real estate and he's a philanthropist
00:08:29 He loves to help, you know the community and I said, yeah sure. So I took the train. He said yes
00:08:33 I said yeah, I took trigger. I want to see my brother and I was gonna get a free lunch
00:08:38 You didn't put a ton of weight on the individual meeting I had no idea who this guy was
00:08:43 I knew my brother wanted to help me because you know, we talked yeah, and there was no internet back then
00:08:48 So we had the or cell phones or cell phones
00:08:50 And so I I take the train my brother picks me up we go to lunch and there's this gentleman. His name is Alan Brown
00:08:56 he's a
00:08:58 handsome man in shape very very kind he had white hair and
00:09:03 You instantly felt calm around him and you felt like he just felt distinguished
00:09:08 You know
00:09:08 It's probably the best way I can explain him and he started asking me about my background of what I was doing why I was
00:09:13 Doing what the consequences were which I knew is like oh shit. Here we go again. Were you honest with him?
00:09:18 Oh, yeah, my brother was honest with him. Okay, I just validated what my brother told him and
00:09:22 He asked me why I was doing what I was doing and I said to him
00:09:26 Well, you know, I didn't do all in school and I failed English. I failed math
00:09:29 I left high school grade 11. I gave him the story and he listened patiently and then he said to me says well
00:09:35 What would you like to achieve? I said to him I said well, I'm working for a shipping department for Phillips electronics
00:09:41 I'm making a dollar 65 an hour. I'm still living in my parents house
00:09:44 I don't have a car
00:09:45 So I've got to take the bus, you know or the subway, you know and the subway to the to work every day
00:09:49 And then back home as I'd like to get a job where I get paid more
00:09:52 I would like to buy a car and I'd like to move out of my parents house
00:09:56 You know, that's all really nice. But what else would you like? Yeah, and I go well
00:10:01 I haven't thought about it. And so he actually took his briefcase out. This is how far along it was
00:10:07 He took a briefcase out and he pulled this document out
00:10:10 he said would you mind like just sitting at the table next to your brother and I and just answer these questions and
00:10:16 I
00:10:18 Said well sure, so he gave me this document and just to put perspective on this. This was the
00:10:23 1980
00:10:25 goal setting guide
00:10:27 Okay, 19. It was a 1982 excuse my day to goal setting guide
00:10:31 So I opened up this document and the first question was at what age do you want to retire?
00:10:37 Retire, I'm 19. What do you mean retire? I want I want a job and I said to him. Excuse me. Mr. Brown
00:10:45 What should I put over here? This is just pick a number. I said is is 45. Okay
00:10:51 It was yes 26 years from now 45 is okay put 45 does it put retired age 45?
00:10:57 The back of my mind I'm going yeah bullshit
00:11:00 second question says
00:11:02 How much net worth do you want to have upon retirement?
00:11:06 And so I looked at the paper looked at him looked at the paper
00:11:10 I said, excuse me second question second the second question. I asked him two questions. What does net worth mean?
00:11:16 You didn't know what it meant. How would I know what net worth meant? Like I had no idea
00:11:20 So he told me what net worth me and I said, well, how much should I put there? It was pick a number
00:11:24 I said well is three million. Okay is well listen if you can retire at
00:11:29 45 with three million and you're smart with your money. It'll give you a great start put three million down
00:11:34 So I start to answer these questions. What kind of car don't want Drive Mercedes-Benz?
00:11:38 What kind of home do I want four bedroom? Where do you want travel the whole world? Who do you want to help?
00:11:42 I want to retire my parents. I wrote down all of these answers to these questions
00:11:46 And all of it was like pulling answers out of my ass
00:11:49 Okay, I just made shit up and he took the document when I was finished in about 10 12 minutes
00:11:54 He goes listen, this would be a great life
00:11:57 You know retired 45 three million dollars four bedroom house Mercedes-Benz retire your parents travel the world have nice Italian clothes
00:12:04 Which is what I wrote. He says would you be proud of this life? I said proud of this life
00:12:10 That would be amazing. He says I'm gonna ask you one question and the answer to this one question
00:12:17 Will determine whether you achieve every one of these things?
00:12:21 And I'm thinking I remember this like it was yesterday. I'm thinking in the back of my mind
00:12:26 How could one question determine whether I achieve all these things and he leaned in says are you interested in?
00:12:35 Achieving all of these things and he pointed at this document or are you committed to achieving them?
00:12:41 I'm like scratching my head. Am I interested or am I committed? I felt dumb again, right? I gotta ask him again
00:12:49 I go, excuse me, mr. Brown
00:12:51 What's the difference?
00:12:54 He says son. He said if you're interested, you'll keep using those stories
00:12:59 You told me about why you're doing what you're doing
00:13:01 You'll keep believing those stories and you'll keep repeating the same patterns of thought the same emotions and the same behavior
00:13:08 over and over and over again until you die and
00:13:12 If you're committed you will upgrade your identity
00:13:15 To match this new destiny. You've just wrote you just wrote on this paper
00:13:20 You will upgrade your beliefs that you can do it. You will upgrade your skills. You'll upgrade your knowledge
00:13:26 And yes, you'll upgrade your habits and you will become the type of person capable of achieving every one of those goals
00:13:33 And by the way, he said every one of those goals is achievable. So
00:13:36 Are you interested or are you committed? It's almost like the red pill. Oh my god. Oh my god, and I remember like
00:13:43 So in that case, sir, I'm committed and he literally he reached his hand across the table
00:13:51 And he said in that case, I will be your mentor. I said wow. Thank you
00:13:57 What's a mentor?
00:13:59 True story true story and he explained to me what a mentor was. I said awesome. That's great. Thank you, sir
00:14:05 And my brother was beaming. I said told you told you I could help you and
00:14:08 Then he asked me to move from Montreal to Toronto and as soon as he said that I said
00:14:13 What do you mean move from Montreal to Toronto? I don't know anybody here other than you now and my brother
00:14:17 I don't have any money. I don't have a job here. I don't he says there you go
00:14:19 You're already making excuses is first you make decisions and then you figure out how there's your first lesson
00:14:26 So I I I can't move here. I live with my parents. He says stop. Are you interested or you committed?
00:14:33 Few minutes later. I said fine. I'll move to Toronto and in the back of my mind. I'm thinking I have no idea
00:14:39 I have no idea how he's a great
00:14:41 He said this was April
00:14:44 1982
00:14:47 He said no, it was actually 1980. So it was 1980 something else happened in 1982. They said great
00:14:53 There is a real estate course that starts in May
00:14:56 That goes for five weeks and you need to be registered for that course and cost 500 bucks. I go what?
00:15:03 You want me to go to school? I hate school. I failed English. I said stop there you go again
00:15:08 And he kept pointing out my language patterns
00:15:13 Long story short. I enrolled in the class borrowed money from my brother borrowed money from my sister borrowed money for my mother
00:15:19 My father didn't have it because he was a gambler and alcoholic
00:15:21 So they lent me the $500 to get into the real estate class. I lived with my brother, you know to get started on
00:15:28 June 20th
00:15:30 1980 I received my real estate certificate that I was a licensed real estate agent
00:15:35 Now the reason I remember these dates so well, especially the June 20th
00:15:41 1980 it was the first test I had passed
00:15:44 That I studied for and learned the material in years. It was the first moment. I thought to myself
00:15:52 Maybe I'm not that dumb after all sure
00:15:57 But when you're in that course for those five weeks, how much interaction did you have with your mentor?
00:16:02 he helped me a lot because I
00:16:03 had to learn legal stuff and I'd learned finance stuff and I had to learn a
00:16:07 Bunch of stuff about the legalities of real estate and I want to quit probably 50 times and he says no
00:16:13 No, we're just gonna we're just gonna learn. We're just gonna upgrade your knowledge. We're gonna upgrade your skills and
00:16:18 Then when I graduated he offered me a job in his company on commission only no not even a dollar sixty-five
00:16:26 Commission only said what am I supposed to do now?
00:16:30 So suppose learn how to market and sell and so then he started to upgrade my knowledge and skills
00:16:36 He said the first thing I want you to do is I'm gonna teach you how to prospect. I'm going okay
00:16:41 What's what what's what's prospecting says?
00:16:44 Well put a phone in front of me a book in front of me and a script in front of me
00:16:48 He says you're gonna pick up that phone
00:16:50 You're gonna call people in the back of the office here on the streets and you're gonna have you know home number one
00:16:55 It's whoever the name is. There's a phone number
00:16:58 We had these books back then these giant books and he says you're gonna pick up the phone
00:17:02 And you're gonna read this script and the script was here's the script 40 some odd years later
00:17:07 Hi, this John asked Raph with Alan Brown real estate company. We have somebody's looking to buy a home in the neighborhood
00:17:11 Have you thought about making a move? I read the script if they said yes, I go great. Thank you
00:17:16 Can my broker and I come over today at 3 o'clock or would 5 o'clock be more premise?
00:17:20 So we can learn about the house and teach it to our clients and share it with our clients if they said no
00:17:25 I said well, thank you
00:17:26 Have any of the neighbors talked about moving or when might you consider moving? So I had a couple different questions
00:17:31 By learning the script
00:17:33 Recording the script rehearsing the script every day
00:17:37 Calling a hundred people in the first six months. I made thirty thousand dollars commission, which was my end
00:17:43 He made thirty thousand also because I was on a 50/50 split now
00:17:48 The reason I share this story was because I learned the system
00:17:53 I learned the process. I learned the script. I learned the objections
00:18:00 Following 12 months. I made a hundred and fifty one thousand dollars because he taught me a different script and
00:18:06 If you take a hundred fifty thousand dollars from 80 till now
00:18:10 Imagine me seven eight hundred thousand today twenty years old driving a silver Cadillac sedan DeVille. Mm-hmm
00:18:18 That was my car. I had you know, the new mobile phones with the briefcase
00:18:23 But the other thing that happened is do you remember the goals that he had me write out?
00:18:29 Yeah, when I first first week in the office one of the first next lessons to add to that was what would I need?
00:18:36 to believe in
00:18:38 Order to achieve these goals. And so I need to believe that it's possible. I need to believe that I'm smart enough
00:18:46 I need to believe that I'm worthy enough. I need to believe that I can get the skills
00:18:49 I need to believe you wrote that I wrote these out, right? He asked me what do I need to believe and then I recorded all
00:18:55 Of my goals for everything I wrote down plus other goals
00:18:59 I recorded the beliefs that I needed in a specific language pattern
00:19:03 onto a cassette recorder and then
00:19:06 Every single day for about an hour on the way to work on the way home and in between I would listen to myself
00:19:13 Saying I'm so happy and grateful for the fact that I am now earning ten thousand dollars a month. I'm driving my car
00:19:19 I'm doing this I'm doing this I believe this I believe this I believe this I believe this and all of it at the
00:19:23 time was a fantasy
00:19:25 But I was whispering it back into my own brain
00:19:29 back 40 some odd years ago and so in essence
00:19:34 I was training my brain to believe this new vision
00:19:39 I was training my brain to buy into these goals
00:19:43 And of course I had to have the strategies of what I needed to do and that he said listen
00:19:47 You're gonna call a hundred people a day. You're gonna say these things you're gonna get appointments. You're gonna sell homes
00:19:53 We're gonna make money. Yeah, and it worked. That was some of the fundamental stuff
00:19:57 So that was the beginning of me getting fascinated with like what's happening in my brain when I'm you know, reading this stuff then he added
00:20:04 You know visualization he added some emotional regulation techniques. He added some what people are calling thing mindfulness
00:20:11 he taught me the beginning of my 40 plus year fascination now with the human brain and
00:20:21 Became successful, you know with with real estate and then I traveled the world for about 15 months by myself when I was 22 September
00:20:29 1982 to November 1983 I traveled around the world stopped doing real estate and just I'm doing real estate
00:20:35 I made some money. I had seventy two thousand dollars in the bank saved up
00:20:38 And I said I want to go see the world and I met the most beautiful people
00:20:43 My background back in Montreal was the hood hoodlums, you know
00:20:47 And all of a sudden traveling the world and people are beautiful and kind and loving and giving
00:20:53 Which shifted my paradigm on the world?
00:20:57 and then when I came back I got right back into real estate and I started off exactly where I was before and
00:21:04 just started cranking out 250 350 a year in in no 19 early 80s and
00:21:10 the thing that you know that really stood out more than anything else is
00:21:17 How I started to
00:21:19 Develop this identity of success because I didn't feel it before right but I was I was imprinting
00:21:27 Proper language patterns. I was imprinting, you know proper ideas. I was imprinting proper behaviors
00:21:35 You know what is required to achieve success?
00:21:38 So I learned a model of success or I create the vision even though you don't know how to achieve it
00:21:43 Set some goals, even though you don't know how to achieve it develop the beliefs required to achieve them
00:21:49 Then make sure you know the strategies and tactics what to do how to do it when to do it and do it every day
00:21:56 and that became my formula is
00:21:58 is tap into you know, the the brain superpower and
00:22:03 I now know I didn't know this back then but
00:22:07 Functionally every human brain works the same
00:22:12 From a functionality every human brain works the same. So the person who may be watching us right now or listening says yeah
00:22:19 But I'm different. No, you're not
00:22:21 You've got a hundred billion dollar brain where you may differ is maybe you don't know how to use it as well yet yet
00:22:30 and so I just learned some techniques and tools and I was desperate to
00:22:38 Find a way you were committed to find I was committed to finding a way I was desperate and then I became committed
00:22:44 And so now my students, you know, I've got fortunately hundreds of thousands of students all over the world
00:22:49 You know before I even work with anybody I ask them this question. So tell me what you want. Great
00:22:54 are you committed to that to that goal and and
00:22:57 most people think they're committed but they're not and do you think that's because I
00:23:04 Have a lot of theories on this but I'm curious yours
00:23:06 Do you think they're they say they're committed but they're not because they don't realize what being committed requires or is it because of something else?
00:23:13 Yeah, often when I'm when I'm you know doing whether it's you know master classes or teaching an audience
00:23:20 You know, I ask people what level of the game of life
00:23:23 Do you want to play whether it's a health game or wealth game or business game, you know, I have kindergarten at the bottom
00:23:28 great school high school university pro and
00:23:32 Almost everybody says pro level. I want to play pro level
00:23:35 But very few people know what pro level preparation is
00:23:40 Very few people know what pro level commitment is they want the result but they they have this
00:23:47 Gap between what they want and what does it really take to achieve it? So they say I'm committed
00:23:56 But they don't know what to back up the commitment with and when they see that it comes
00:24:02 with an enormous amount
00:24:05 you know of tenacity and resolve and
00:24:08 Learning and growing and testing and tweaking and failing and failing and failing and succeeding
00:24:14 most people will give up and
00:24:17 it's not because they can't is they haven't had the right framework and
00:24:25 limitations and a path to follow that makes it easier for them
00:24:30 Yeah, and I was taught very very early
00:24:33 vision goals beliefs
00:24:36 Strategies tactics timelines tools resources. I look at 40 some odd years ago
00:24:41 and so everything I do now follows up is follow that and
00:24:45 and then in
00:24:47 1982
00:24:49 1983 when I came back
00:24:50 I started working really hard because I had zero money left and actually borrowed
00:24:54 $17,000 from my sister to finish my world tour. So I owed her money and I hate owing anybody money
00:24:59 I ended up with severe ulcerative colitis. So ulcerative colitis is ulcers in your colon and
00:25:06 At 23 years young I was in the hospital every single month for what's known as a sigmoidoscopy
00:25:14 I was taking 25 pills a day to try and control it. I didn't have any bowel control
00:25:19 So I would shit in the car shit after making love or I'd have to run to the bathroom. Maybe not make it to the bathroom
00:25:26 and I
00:25:28 Found out that ulcerative colitis could be a genetic predisposition
00:25:32 It could be caused by stress. There are a couple of reasons what it could be caused by
00:25:36 I went to the doctors and the doctors treated my symptoms. Yep, and then I started researching what's causing this thing
00:25:44 And so a slippery slope when you do that. Yeah, and back then it's probably even harder to research than it would be today
00:25:49 Yeah, we didn't have the we didn't have the the knowledge base today
00:25:53 But I discovered something called psycho neuro immunology and all that means is the mind-body connection. Yeah, so I
00:26:00 Actually cut out what a healthy colon would look like a psychosomatic side
00:26:05 Yeah, I cut out what a healthy colon look at what the disease colon looked like which was mine
00:26:09 I created an affirmation my body and all its organs were created by the infinite intelligence in my subconscious mind
00:26:15 It created all my muscles tissues bones and organs. It knows how to heal me. I am perfectly healthy now
00:26:20 I give thanks for the creative intelligence that is within me right now. I am perfectly healthy now. I would read it
00:26:27 Listen to it
00:26:29 Visualize it and yes, I started to eat better. Yes. I started to exercise and yes
00:26:36 Five weeks later. I told my doctor I am
00:26:39 Ulcerative colitis free and that was literally 39 years ago and the doctors what are you doing?
00:26:47 And I told him and he didn't believe that it would work
00:26:50 But I now realized again that how I talked to myself because when I was sick, I was talking with oh my god
00:26:58 I'm so sick. Oh my god, Michael. Oh my god. Oh my god. Oh my god
00:27:01 I was the victim of the dis ease
00:27:03 Yep, and as soon as I created a new image a new story
00:27:08 New beliefs new behaviors all the symptoms went away
00:27:12 so I started to really get fascinated with the power of
00:27:17 self-talk the power of emotional regulation
00:27:20 The power of actions, of course as well the power of where where where's my focus?
00:27:26 Yeah, like is my focus on how I will or why I can't or why I'm not
00:27:33 So I became a voracious student of the brain and the mind and and and you know the brain's software
00:27:40 But in the early 80s, this is a I don't I mean more taboo topic than today because and we didn't have internet
00:27:48 So right the only in the 70s
00:27:52 in the in the 60s and 70s
00:27:55 Dennis Waitley
00:27:58 You know wrote a great book the psychology of winning
00:28:02 What a lot of people don't know about Dennis Waitley who's a dear friend now. He's 90 now is
00:28:06 He worked with Neil Armstrong to prepare Neil Armstrong's neural patterns
00:28:12 for being on the moon
00:28:16 Professional athletes, you know have used visualization for example or self-talk, you know for many many years
00:28:23 You'll see athletes, you know at the Olympic level before they're you know
00:28:26 Going down the bobsledder before they're doing whatever it is of doing, you know, they're they're mentally
00:28:32 rehearsing right visualization is a
00:28:34 simulation we know today that whatever it is that I
00:28:39 Speak whatever language pattern I use
00:28:42 Electrical activities happening in my brain, but also the neuro chemicals associated with every word every sentence gets released into my bloodstream
00:28:50 So that's just self-talk. Well, what if I visualize we know that the exact same?
00:28:56 Neurons in the brain fire if I'm visualizing a basketball shot or a golf shot or making ten grand a month as if it's actually
00:29:03 happening
00:29:05 So is it possible to mentally rehearse?
00:29:08 the success that I want in advance of achieving it and thereby
00:29:13 Training my neurons or motor cortex and any of the other circuits that activate
00:29:19 Can I train in advance for the outcome? I haven't yet achieved
00:29:24 Yeah, the answer is yes. Yes, and yes. Yes, and
00:29:27 So I've been fascinated with how can I like, you know, we exercise, you know
00:29:34 why do you go to the gym and do you know three sets or four sets and of
00:29:39 biceps or triceps or quads or or you do your
00:29:43 Cardiovascular sprints and long and short runs. Well, you're training your muscles and your organs and your tissues and your ligaments
00:29:51 What I realized I was doing is I was inner sizing my visual cortex
00:29:57 I was inner sizing my motor cortex. I was inner sizing my motivational circuit. I was inner sizing
00:30:04 Different aspects of my brain. I didn't know it then
00:30:08 But where inner size came from is I was doing for the mind
00:30:13 what
00:30:15 Athletes and you know people who maybe just walk or hike or bike do for their bodies
00:30:19 And so I realized that there must be different ways that I can strengthen what I call now are my core
00:30:27 neuromuscles
00:30:29 Right. So core neuromuscle number one is self-image. Yeah, right core neuromuscle
00:30:35 Awareness, what about my beliefs? What about my habits and
00:30:39 When you do a little bit of research on the brain
00:30:42 We're not born with the self-image. We're not born with any beliefs. We're not born with any fears
00:30:48 We're not born with self-esteem self. We're not born with skills
00:30:51 So what is the process by which the brain develops and reinforces?
00:30:58 these patterns, yeah, and so I have
00:31:01 happily spent
00:31:04 many many many decades
00:31:06 Researching what are the easy and maybe even complex ways to activate and create?
00:31:16 Constructive empowering positive patterns and make them habitual so that they operate themselves
00:31:22 And that's called automaticity in the brain. And you know, if I if I say to everybody who's watching or listening right now
00:31:28 We're all creatures of
00:31:30 Everybody who's been around says habit. Well, we have thought habits. Sure. We have emotional habits
00:31:35 We have behavioral habits and we get habituated to the results we get we repeat those patterns over and over and over again without thought
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00:32:35 Is
00:32:37 That why traditionally people who learn how to win win more often the people who tend to lose lose more often
00:32:45 Yeah, take a lottery winner
00:32:47 87% lose the money within three years and never make it back
00:32:51 Take a million. They didn't have the habits that they require to earn it
00:32:55 They don't have the knowledge the skills the beliefs the habit
00:32:58 They don't have any of the infrastructure of how to create it
00:33:02 Take somebody who's made a million or two or three or four take it all away from them. Don't make it again
00:33:07 I'll make it back. It's um, you know, I often say if you took all the wealth in the world put in airplanes and
00:33:13 Threw it out of the airplanes all over the world all of a sudden nobody on earth had money
00:33:17 Or any kind of wealth and take all the wall stick in planes
00:33:21 Have them travel around the world let it drop down within three years all the people had the money before would have it again
00:33:25 And I agree. Yeah, so, you know earning money is a skill building a business is a skill
00:33:32 Having a positive mindset is a skill emotional regulation is a skill
00:33:36 And we are not taught some of these skills
00:33:39 in school
00:33:41 Before we jump to that you mentioned when I listened to your affirmation that you told yourself to get rid of your ulcerative colitis
00:33:47 My question is why so many words in the affirmation? Why not something much simpler?
00:33:53 What was the impetus that you've learned through programming or reprogramming the brain to have it be that long?
00:34:00 Back then, you know, I just found an affirmation
00:34:04 I modified it and I just I just
00:34:06 You know wrote on a piece of paper and then recorded it and the reason I still can recite it now
00:34:12 So I've listened to it probably a thousand two thousand three thousand five thousand times would it have worked off?
00:34:17 It was just I am healthy
00:34:19 Yeah, I wanted to give my brain even more facts that I believed
00:34:27 Because at the same time I started to study
00:34:29 universal laws and spirituality
00:34:32 Right, and so there was you know, you know the body there's the brain which brains, you know an organ
00:34:38 I prefer to call an organism
00:34:40 But it is an organ defined by the medical
00:34:43 context
00:34:45 But I wanted to there there is something other than
00:34:49 My brain there's an observer of thoughts and that I call is the infinite intelligence
00:34:56 That's within me and in everybody and everything
00:35:00 And so it was just more it created all of me. It knows how to heal me
00:35:06 Right, so wonderful is the creative intelligence within me. I am now perfectly healthy
00:35:12 So I I just wanted it to be deeper for me
00:35:16 Yeah, and I still give it to people today who asked for it, you know in and some of my studies
00:35:21 It's it's what we say is
00:35:24 so powerful
00:35:26 you know people don't realize that when I have a
00:35:31 Positive empowering
00:35:33 Constructive build-me-up language pattern. I'm releasing the neuro chemicals associated with that
00:35:39 When I talk negatively to myself or I play the victim card
00:35:45 I am releasing and reinforcing the neural the chemicals of that and reinforcing those patterns and
00:35:52 So I just want to just use as many words as I could
00:35:56 you know to create as much of the neural pattern and network as I could and
00:36:02 What I also know is, you know, we have about six thousand two hundred thoughts a day the average human
00:36:08 80% of most people's thoughts are negative and
00:36:12 95% are repetitive negative thoughts
00:36:16 Wow, yeah, it's it's crazy and there's there's a part of our brain that's always looking to protect us with what could happen
00:36:24 that would hurt us and
00:36:26 And so we develop these disempowering negative perspectives
00:36:32 Not because they're true
00:36:35 It's because they're possible sure and our brain is projecting what could harm us
00:36:41 Physically emotionally mentally financially, but it's releasing the neuro chemicals of a potential negative consequence
00:36:48 In the present moment, which increases the likelihood of it happening. Well, it increases that we are gonna expect it to happen
00:36:56 Right, but someone even as trained as you are must still have negative thoughts, of course
00:37:02 But I know what to do with them. And what would that be?
00:37:05 Well, I I have a visual on on thoughts. Imagine that you're looking at an aquarium
00:37:12 at the bottom of the aquarium this bubbles to percolate up and imagine there's blue bubbles and red bubbles and you're just observing them and
00:37:19 You want to train your brain to be aware of the red bubble bubbles?
00:37:24 But to focus on the blue ones red negative disempowering destructive blue positive constructive empowering
00:37:30 So I'm not my thoughts. I'm not my emotions. I have thoughts I have emotions
00:37:36 I can observe them be aware of them and I could be aware of what my friend. Dr. Daniel Eamon says
00:37:43 We all have automatic negative thoughts
00:37:45 We also have automatic negative emotions and that's because they're triggered in our subconscious mind
00:37:50 Well, if I'm aware of an automatic negative thought or an automatic negative emotion
00:37:55 Whose choice is it to accept it or to replace it yours mine? Most people have never practiced
00:38:03 Just being aware without judgment blame shame guilt or justification
00:38:07 just observe a thought if you give it if you if you have a negative thought and
00:38:12 You feel what you're thinking and you think what you feel you just keep recreating that pattern and you give it energy
00:38:20 And so why not just be aware? Oh, I just had a negative thought let it go
00:38:25 Oh, I just had another negative thought let it go. Let me replace it with a positive thought. That's the polar opposite of that
00:38:32 So like for an example for myself in the audience. Yeah, so let's say
00:38:36 So we can go on negative thought like I'm not smart enough to do this. Oh, wow
00:38:42 Do I want to entertain that or not
00:38:46 Or do I say I'm more than smart enough to achieve the goal at hand. I could figure it out
00:38:51 I could google it I can chat GPT it I can find out how to do this
00:38:56 You're not worthy enough. Oh, wow, that's interesting. I'm not worthy enough. I say well, I'm more than worthy enough. I can counter it
00:39:03 Dr. Barbara Fredrickson came up with a really really good rule and she studied, you know
00:39:09 Thought patterns and automatic negative thoughts. I said for every automatic negative thought replace it with three positive ones
00:39:16 So you you create a three to one negativity to positivity or positivity and negativity ratio
00:39:22 Now if you think about where our thoughts coming from
00:39:25 well, they're percolating from your subconscious mind just like these effervescent bubbles and
00:39:30 If we were raised in an environment that was negative our parents our teachers our school our brother our sister our friends
00:39:37 You know talking negative, you know what we what we read we are all wired
00:39:42 to avoid any pain or discomfort and
00:39:47 So we are looking all the time in our world for anything that could cause us pain or discomfort
00:39:54 and it doesn't matter if it's real or imagine our brain makes a mental notation of that and
00:39:59 Locks it away in our memory bank
00:40:02 For retrieval later on so at any time that we want to try something new I want to raise money
00:40:09 I want to you know, make more sales. I want to grow my company
00:40:12 I want to whatever the case is if there's any real or
00:40:16 imagined danger or
00:40:18 Discomfort automatic negative thoughts come up. You shouldn't do that because
00:40:23 You can't do that because it's not possible because and our brain just percolates up these ideas
00:40:30 From our subconscious mind. We weren't born with them
00:40:33 and so one of the greatest gifts is the gift of mindfulness or awareness and
00:40:40 Whenever we have you know these negative thoughts or emotions
00:40:47 First and foremost you can switch an emotion in 60 seconds
00:40:51 It's easier said than done. No, it's not. No, no, it's not
00:40:55 Can you act mad right now if you wanted to I could try act mad
00:41:01 Like don't how would you name it John? I don't believe what you're saying right now
00:41:06 Imagine you just heard the funniest joke you've ever heard you would laugh
00:41:09 Of course imagine that you just found out your dog got hit by a bus. Oh my god
00:41:14 Yes, so think about what is emotions the energy in motion?
00:41:19 What do Hollywood actors do they can switch on a on a on a dime, but that's a skill to do that
00:41:25 Oh, so you mean I would have to learn how to
00:41:28 Manage and then master my emotions. Oh, okay
00:41:32 So it's a skill that I don't worthy of learning the skills to master and I can if I am committed to it
00:41:38 so there is
00:41:41 Mindset skills I can learn for awareness for focus right for self-talk
00:41:47 There are emotional regulation skills. I can I can like if I'm feeling
00:41:53 something that
00:41:55 Means that I'm consciously aware of the vibration my body is in right a hundred trillion cells are oscillating at a certain
00:42:02 vibrational frequency
00:42:05 Okay. Well, how did that like how did I feel this? Why do I feel this way?
00:42:09 Well, maybe I had a negative or disempowering thought maybe I saw something something triggered it released the neurochemical now
00:42:15 I am consciously aware that I'm sad or happy or I feel guilty or ashamed or I'm feel afraid I can be aware of
00:42:22 That and what if in that awareness I can say is this the feeling that I want to have right now?
00:42:29 No, no, no, no, how do you want to feel?
00:42:34 Well, I really prefer to feel focused and and and and I really want to feel happy great. You want to feel happy?
00:42:40 Look up everybody who's watching it. Look up and smile and try to feel shitty. Just try to feel shitty
00:42:46 Try to feel sad
00:42:49 You can't you can't feel sad looking up and smiling
00:42:52 you can't feel shitty looking up and smiling because the neurochemicals of our smile that we're used to releases the
00:42:58 The the the the neurochemicals of happiness, right? Look up and smile say yeah, I achieved my goal and try to feel shitty
00:43:05 Yeah, achieve my goal. Yeah, you can't you can't have
00:43:08 competing emotions or feelings
00:43:11 so
00:43:12 What I've discovered is that?
00:43:14 we can
00:43:17 First learn to manage
00:43:19 Okay, the inner workings of our mind my focus my awareness my my thoughts
00:43:26 What I'm thoughts are different from thinking because we have 6200 random thoughts, but oh wow
00:43:32 I'm thinking in a disempowering way or a negative way right now. I wonder what's caused that
00:43:36 what's happening in my environment that just caused me to think that now I could do some inquisitive thinking and
00:43:43 and find what the
00:43:46 Impetus was that caused the brain to trigger and release the neurochemicals and the feeling now what happens with most people is
00:43:55 The frames by which they see things are disempowering frames and they're carrying that frame with them
00:44:02 Everywhere they go and when you learn just a little bit of mindfulness
00:44:06 You're able to take that frame off and see yourself in the world in a totally different way
00:44:12 But it takes practice
00:44:15 Mm-hmm, right it takes practice we go back to most people say they're committed, but they're not
00:44:21 Well think about athletes, right? What are athletes notoriously known for they practice?
00:44:27 Yeah, they practice the fundamentals. They practice the drills. They become
00:44:32 unconsciously competent
00:44:34 Which is subconscious competence, right where there's no thought
00:44:40 Taking the action. That's who they've become and the same thing happens for entrepreneurs
00:44:45 Now if you're starting out as an entrepreneur if you've got the right coaches the right mentors
00:44:51 That teach you the right frames and the right meanings to give things in the right way to fail
00:44:56 Like there's the right way to fall
00:44:58 Right, if you practice judo or martial arts, you learn how to fall properly, right?
00:45:04 But if you're just you know, some random guy or gal that gets into a fight you fall
00:45:08 You hurt yourself. Yeah, so if there's a right way to fall is there a right way to fail? Yes, so you can fail
00:45:17 Forward and you can fail in ways where the lesson from the failure means
00:45:23 Something positive instead of you being a failure
00:45:27 like one of the ways I learned not to worry about what people said about me when I was calling on the phone they were
00:45:32 Like what the F you call me for hang up is I learned how to frame it
00:45:37 In a way that great call the next person because tomorrow that person may need you again. So call them back
00:45:44 Yes, no today. That's right. It's no this moment. No today. So we get back into you know
00:45:50 You and I before you know, we came and sat here talked about
00:45:55 every goal
00:45:57 Every business goal that every who's watching right now, you know, you want to grow your business
00:46:01 You want to raise money you want to make more sales?
00:46:04 You want to be better at marketing you want to be better at hiring managing invest whatever it is all the how-to already exists
00:46:10 all the how-to
00:46:12 already exists
00:46:14 So what's holding you back what really holds people back something in here something in here and there's there's only four things
00:46:22 That it boils down to I'm ready. Yeah, I wanted these four and I had to wait so now I know
00:46:27 So let's say that I have a vision and a goal for my for my business my company my career
00:46:34 Okay, and let's say I don't have the knowledge or the skills
00:46:38 now when our brain
00:46:42 Knows that we don't have the knowledge or skills we have self-doubt
00:46:47 When we have self-doubt we automatically move into a protective
00:46:52 Protective
00:46:55 Posture. Okay, when we have doubt then there's a chance that we will fail
00:47:00 When we have doubt there's a chance we will lose when we have uncertainty, right? I don't have confidence. Yeah, right. So
00:47:08 What does the human brain do when I have uncertainty? I'm lacking confidence and I have doubt
00:47:14 Freezes it moves into protective mode, right? Why because that's the automatic
00:47:20 reaction in a state of
00:47:23 Doubt fear anxiety worry, etc. So if our brain
00:47:28 Automatically activates the fight/flight or freeze
00:47:32 Action circuit in the brain. It's the sympathetic nervous system and releases the neuro chemicals for that behavior
00:47:40 We're not
00:47:42 activating the motive for action
00:47:44 Circuit the motivational circuit we are deactivating
00:47:48 Okay, unless we've got to run the motor cortex, but if we are fleers we do run. Mm-hmm. So people freeze
00:47:56 people fight
00:47:58 Or people run. Yeah, right
00:48:02 so
00:48:03 In the absence of the knowledge and skills
00:48:05 I will move to protecting myself and I will keep doing what I was doing before because I'm safe there
00:48:10 So knowledge and skill is paramount. What do I need to do? How should I do it?
00:48:16 When do I need to do it by is paramount for the brain circuits to activate the go circuit?
00:48:24 But let's say I have beliefs that are limiting me otherwise known as limiting beliefs
00:48:31 I'm not good enough. I'm not good enough. I'm not skilled enough
00:48:34 I don't know how to do it. I'm too white too black too Asian too Caucasian
00:48:40 I live here too young to anything. That's a limiting belief is an instruction to the brain
00:48:46 Okay of what to do
00:48:49 Right because it's a self-fulfilling prophecy. So if I have a belief that's limiting me it limits my behavior, but more importantly
00:48:56 Beliefs are to the brain
00:48:59 what
00:49:01 microscopes
00:49:03 And telescopes are to seeing deeper into nature or out into the cosmos
00:49:09 It's a magnifier. So we will only see that which we believe
00:49:15 which is
00:49:17 Best limitation like the four-minute mile. That's right. So the question is if we only see what we believe
00:49:24 How can I teach my brain to believe something that I don't believe right now?
00:49:30 Well, how did you learn to believe what you believe right now? Oh what parents teachers environment brother sisters books
00:49:37 Television like how did you learn?
00:49:40 How did you develop this belief that?
00:49:42 Age has anything to do with it or color has anything to do with or environment has anything to do with it
00:49:46 Where did you get that and then what would you need to believe in?
00:49:50 Order for you to take action
00:49:52 So limiting beliefs hold us back and we can create new neural patterns
00:49:58 No, no different that you can, you know, renovate a home you can add, you know
00:50:03 Highway lanes, you know on a highway system and you can connect different highway systems and street systems
00:50:10 Well, we can create new roads in our brain and remove those limiting belief and remove the limit, please we deactivate those
00:50:17 Then we have self-image. So when we have a vision and goals that we either
00:50:25 Knowingly or unknowingly don't feel we deserve
00:50:28 Or are you know worthy of achieving?
00:50:32 We will never outperform our hidden self-image
00:50:36 Our hidden self-image. Yeah, not not the mask that we wear to protect ourselves. I'm talking about
00:50:44 The no mask promise the one we are with the one that you might tell your best friend or your partner
00:50:50 I really don't feel worthy enough. I don't feel I deserve that level of success and
00:50:55 Part of this is like where did you get that? Do you know do you know what you are?
00:51:02 Do you know that you've got a hundred billion dollar brain?
00:51:05 You got a trillion dollar body that we can't figure out
00:51:08 Okay with all of our tools and techniques and trillions of quintillions of dollars. We cannot produce another human yet
00:51:16 So
00:51:19 Your self-image
00:51:21 frame is you know in jeopardy of keeping you stuck and
00:51:25 Then we have fear. So now we're getting into you know, not this and now we're getting into the domain of emotions
00:51:34 so
00:51:37 When we think about what is the priority of the brain number one survival and safety, you know
00:51:43 but the second highest priority of the human brain is
00:51:48 Avoidance of pain or discomfort whether it's real or imagined
00:51:52 so now I have this vision to have this goals and have my life and
00:51:57 Now I want to achieve a goal. I haven't achieved yet
00:52:01 There's a part of our brain that's always doing a risk assessment
00:52:06 It is it possible that you're gonna lose money? Is it possible you're gonna be you're gonna fail
00:52:11 Is it possible you're gonna succeed and then fail is it possible to be embarrassed ashamed ridiculed judge rejected unloved?
00:52:16 Is it possibly gonna disappoint yourself or your spouse or your kids or anybody else?
00:52:20 Is it possible and if the answer is yes
00:52:22 The fear circuit lights up like a Christmas tree rushes those neurochemicals of either fight fight or freeze
00:52:29 so the question I want to ask everybody is
00:52:32 fear the problem or is your lack of
00:52:37 awareness and skill of
00:52:40 What to do when that fear circuit activates the real problem
00:52:45 What's definitely the latter?
00:52:46 So it's the latter and the way that I like people to think about imagine you're driving one of your new cars now in
00:52:52 2024 2025 and a light pops up on the -
00:52:56 Have you ever considered taking a hammer and hitting that light? No. No, you actually love that light because oh shit
00:53:03 I'm running out of gas. Oh, the back right tire is a little low on air. Oh
00:53:07 Trump is open. I better stop the car. So you love that signal
00:53:12 well, that signal is part of
00:53:15 The greatest gift you and I have it's the most
00:53:18 refined system in the human brain
00:53:22 And it's called the amygdala the emotional response center and this person this this system in your brain is like an early warning detection
00:53:30 mechanism that
00:53:33 alerts you of
00:53:34 Something might go wrong now. I
00:53:36 Love when that part of me lights up
00:53:40 Right because that gives me a chance to look at well, do I have the right system?
00:53:45 Do I have the right process to have the right skill? Do I have the right knowledge?
00:53:48 Have I taken into consideration all of these things that could go wrong? Yes. Yes. Yes. Yes great
00:53:53 Now I override the fear system and I use higher cortical functions. Okay, I call them the Stein brothers
00:54:00 One is Einstein, which is the genius CEO executive director of the brain. The other ones Frankenstein's monster
00:54:07 So when we have the fear circuit activated Frankie's monster is playing the game right now
00:54:13 I want a quiet Frankie down. I want Einstein to imagine and do deductive reasoning for me
00:54:20 Now that's left prefrontal cortex and right prefrontal cortex as it so happens to be
00:54:24 so all of the different pieces of the brain is like learning how to be a conductor of an orchestra and
00:54:32 You've got the motivational
00:54:35 circuit you've got the the
00:54:37 Motor cortex you've got the Einstein you got the Frankie's you've got all these little parts of your brain
00:54:43 If you can activate the right ones, it's go go go go all systems go you're achieving your goals
00:54:50 but if you don't know how to
00:54:52 override the negative self-talk the disempowering emotions the focus the awareness
00:54:58 You don't know how to do that and you're a victim of ignorance and then Frankie's running it Frankie runs your life
00:55:04 So a victim of ignorance doesn't mean you're stupid a victim of ignorance just means I don't know. Well
00:55:11 That's why I've played the game, you know, that's why I do what I do and that's where you were in
00:55:16 1980 before you've met your mentor. Oh my god. Yeah. Yeah fear was running my life uncertainty worry
00:55:23 Low self-image low self-worth limiting beliefs beyond measure
00:55:27 Just you know, I was taught if I didn't go to college I
00:55:32 Wouldn't I wouldn't be able to to do well out there in the world
00:55:35 If I didn't do well in school, I
00:55:38 Wouldn't do well in the world and I had enough evidence that well, I don't do well in school
00:55:43 Yeah, so you believe that you came to believe that through you know
00:55:48 like I said in through using the right type of visualizations and mindfulness and affirmations and in first person and third person and
00:55:56 Looking at what are all the different techniques and tools that are evidence-based
00:56:02 Can I rewire my brain for unstoppable success? Yeah, and the answer is unequivocally unequivocally?
00:56:09 Yes, so before we jump into inner size, I want to ask you because the the secret became a global phenomenon
00:56:15 Yeah, and I think it was and I might this might not be true. But in my lifetime, you know, I was born in 83
00:56:21 It was the first time that the idea of the law of attraction the ability to utilize what you believe and turn it into the physical
00:56:29 Reality, yeah became mainstream in some capacity at least to that. Maybe there were tons of
00:56:34 Books and offers were beforehand, but this was the first time it became mainstream because it was a book and a movie correct
00:56:41 We had incredible people in the movie like yourself
00:56:42 Thank you, and it was articulated in a way that I think was easy to digest for the common man and woman. Yeah
00:56:49 yeah, there's
00:56:52 If you go to the Bible the Bhagavad Gita the Quran the Torah
00:56:58 That's where the beginnings of you know, these teachings came about and then you had you know
00:57:04 William James and you had all of the old philosophers and Earl Nightingale that really popularized personal development
00:57:12 But there also was a movement around, you know
00:57:14 Everything is made up of energy and that's scientifically proven. So we know that to be true and
00:57:20 You know if we go back to let's say Tesla Tesla's if you want to understand the universe you have to understand energy if you
00:57:26 talk about energy you have to understand frequency and vibration and resonance and
00:57:31 So the old way that the secret, you know came out of the old laws were you know
00:57:38 Based on Napoleon's Hills, you know, you become what you think about most that was the the riches in think and grow
00:57:45 But that was like the I did a I did the 50th year anniversary
00:57:48 Keynote for think and grow rich the neuroscience of think and grow rich was the keynote that I did
00:57:54 But if we really understand, you know energy then you have to understand let's say music. Okay, if you have
00:58:02 Two really great musicians in a room and they're not in harmony. It sounds like shit
00:58:09 Yeah, they can be a world's best musicians, but if they're not in harmony in concert
00:58:14 Then it sounds like shit people used to believe that the law of attraction worked like a magnet
00:58:19 But we know that if you take a positive magnet and a positive magnet it repels
00:58:24 So it doesn't work that way but does the law of resonance work does the law of
00:58:30 Coherence work when you play a guitar and a piano
00:58:33 Okay in the right
00:58:36 frequency then the the waves
00:58:41 Harmonize, it sounds great. It sounds great
00:58:44 We know in the field of intelligence, which we're all in we live in this
00:58:49 We're not there isn't like a quantum field that's out there
00:58:53 You know and there's an in here it's like saying what the fish is out of the water
00:58:58 But it's in the h2o is like no the fish is in the water. The water is in the fish
00:59:03 I am in the field the field is in me. So the question becomes
00:59:07 You know, can I get in resonance?
00:59:11 with that which I want to create like this thing manifestation got this stupid wrap of
00:59:20 Manifest is kind of like it comes out of thin air, right, you know
00:59:23 And then all of a sudden this glass or cup materializes and you know
00:59:26 I think of million dollars a million dollars shows up on my on my desk
00:59:30 I've often said that you know, if you want to explain the law of attraction explain resonance and
00:59:38 harmony and
00:59:40 Frequency and we know for example if let's say you're in the water and there's a five-foot wave that's coming this way
00:59:47 And there's another five-foot wave that intersects at the right place. It moves to ten-foot wave
00:59:52 Right, I put wave five foot wave actually, you know, the energy becomes a ten-foot wave because water is energy
00:59:59 Yeah, so the question then becomes am I in?
01:00:04 Resonance with that which I seek to manifest or create. So are my thoughts in
01:00:12 Resonance are my emotions the energy in motion called my body hundred trillion cells. Are they
01:00:19 vibrating at the frequency of fear doubt anxiety worry stress or
01:00:24 Are they vibrating at the level of confidence certainty courage like which one?
01:00:30 right are my
01:00:33 Thoughts emotions and then am I taking the right action in the right order at the right time on?
01:00:41 this beautiful blue planet for the thing that I want and
01:00:44 When you say, okay, can I get my thoughts emotions and behaviors aligned?
01:00:50 It's like saying well, can I get the combination to the safe? Yes. Can I learn what order to put the numbers in?
01:00:57 Yes, can I go and do it? Yes, and unless I do those three things
01:01:01 It doesn't matter how much I pray and visualize and meditate that the safe will open on its own
01:01:06 It won't open on its own. Yeah, so there is this
01:01:11 Attraction part and that's actually the last six letters of the word attraction is action
01:01:16 You're right. I never heard that but you're right
01:01:19 But most people fail to understand that we need to create a resonance field now why because we have
01:01:26 the belief that
01:01:29 there's something called entanglement, which means everything is is connected and
01:01:34 Is it possible and here's here's you know, and maybe an advanced thought for people to think about is it possible
01:01:41 That when my mind when I am, you know in resonance with the vision, I want to create the goal
01:01:47 I want to achieve is it possible that that thought and that emotional state creates a ripple in the field
01:01:55 Is it possible that when you and I walk into a room and not a word has been said
01:02:02 There's another part of us that can feel something's off. Yeah. Oh, how do we how can we feel that?
01:02:09 Well, it's something other than okay our physical sense of here see smell taste and touch
01:02:15 That's called intuition and we are feeling the vibration not just in the room
01:02:19 We're in people that are watching us right now
01:02:22 They're feeling you're in my energy through my tonality your tonality through the gestures
01:02:28 They're feeling whether this makes sense or doesn't whether this is baloney or somebody look into their feeling
01:02:34 Something right now. So if I can be in resonance in harmony
01:02:40 Okay with the vision that I don't yet know how to achieve with the goals that I'm just learning the skills to achieve
01:02:47 And I show up every day and take action. I
01:02:50 Will okay by the very nature of how radio station works and you tune into a station
01:02:57 It deletes or distorts all the other station. You just lock and load on one station. I
01:03:02 Believe that that's the law of attraction. It's the law of resonance. I love that term. I've never heard that till today
01:03:08 Yeah
01:03:08 So I want to be in resonance as much as possible with my thoughts emotions feelings
01:03:15 Sensations and yes the behaviors. Mm-hmm
01:03:18 And if it's true that everything that you and I want to achieve is achievable, which I believe it is. Yeah
01:03:25 Then why not me? Why not you? Why not you?
01:03:31 Now
01:03:33 No, and it's the the last bit is that action part as well as the action
01:03:37 So move towards that which you desire
01:03:40 Yep
01:03:41 And that is where the commitment comes from is you've got to keep showing up
01:03:45 You've got to keep playing full out because you know, you want it you want to get this molecular structure, right?
01:03:52 this this atomic structure to vibrate and oscillate at the level of not your current life of
01:03:59 The health wealth relationships career business finance that you want because the frequency that you're oscillating at right now
01:04:06 Just look at your results. That's the effect. Yeah, that is what you're getting. That's the effect
01:04:10 You know, you don't like the way you look well, you better change, you know what you eat
01:04:14 You better change your beliefs. You better change your habits
01:04:16 We live in a world of effects
01:04:19 So a lot of people are trying to create a vision and goals the effects that they don't have right now
01:04:24 But they're not at cause of those new effects
01:04:29 Next he is to get the resonance
01:04:31 Together and was that the main reason you published your fourth book inner sighs to help people learn the exercises in
01:04:39 internally hence the inner sighs the inner side to start producing those actions which will put them in resonance exactly right and
01:04:46 anything that we repeat
01:04:49 practice makes permanent patterns and
01:04:54 Based on the new science of neuroplasticity. It's about 20 years 20 years in the making
01:04:58 We know that our brain is capable of creating new connections
01:05:03 We know that our brains capable of actually creating new cells
01:05:08 neurogenesis, so
01:05:10 Here's the question if my beliefs are nothing more than reinforced patterns
01:05:14 My habits are nothing more than reinforced paths myself image is nothing more than reinforced patterns. The question that I asked myself is
01:05:22 Did I?
01:05:24 Create new patterns and reinforce those and those then drove the behaviors that I took to achieve a little bit of success in my life
01:05:31 and the answer was
01:05:33 Absolutely, and that's what I call deliberate conscious evolution
01:05:36 You deliberately and consciously evolve yourself
01:05:39 And now that we have a few more of the users manual for the brain
01:05:45 Right. Why not do it for yourself?
01:05:48 If I can create a new pattern and through spaced repetition whether it's language pattern repetition emotional regulation
01:05:56 repetition, you know
01:05:57 Visualization mindfulness a variety of different techniques I can reinforce those patterns and then I can make those patterns
01:06:04 Automatic and they're positive constructive and empower me to do what I need to do
01:06:08 Like run towards that like let's do it now
01:06:12 Yes immediately like now and and that is that is what it really takes
01:06:18 so with inner size because
01:06:20 I'm not reading it and I can't wait to implement it. But you also have an app I did I
01:06:26 Created this inner size app
01:06:30 to facilitate
01:06:33 people to just just
01:06:35 Get the app start to inner size and I've written all of the inner sizes
01:06:43 you know for anybody to apply whether it's for
01:06:46 sales
01:06:48 leadership
01:06:49 management wealth health
01:06:51 I wrote over five hundred inner sizes just for the release of the app and we're adding
01:06:57 Hundreds all the time. My goal is to have thousands of inner sizes for people to upgrade their their confidence levels
01:07:05 There's certainty levels their self-esteem their self-worth their beliefs
01:07:08 they're the things that they need in order to
01:07:12 shatter limitations and get rid of any mental or emotional obstacle that is now holding you back and
01:07:20 So instead of telling people what to do, which I've done for many many years
01:07:24 Or creating some custom ones for you know, private clients of mine to pay me
01:07:29 $25,000 for one custom inner size
01:07:32 I created, you know 500 of them for the masses to use and
01:07:38 And so so far, you know, the the ratings are I think four point nine stars in the App Store with hundreds and hundreds and hundreds
01:07:45 of five star ratings and I'm just telling people get the app read the book get the app
01:07:50 And then just train your own brain like
01:07:53 While you're walking while you're doing other stuff, but what is the protocol because I think for a lot of people listening
01:07:59 They're like, okay. I download the app. There's 500 of them. This is all 500
01:08:03 Oh, listen to one five million straight times the the app will guide you. So there's some people say I want to work on my health
01:08:08 Yeah, so we have health tracks
01:08:10 We have wealth tracks
01:08:12 We have tracks for people who want to get better at sales people want to get better at leadership
01:08:17 you want to get better at management and
01:08:19 Follow the tracks. So we laid it out in in tracks. We've got you know foundational inner size
01:08:26 We want everybody to to learn so I'll give you a simple one a simple one and I hear people tell me
01:08:32 Oh my god, I use take six calm the circuits every day. So one of the foundational inner sizes that we teach people is
01:08:39 Around taking six slow deep breaths in through your nose
01:08:43 And then slowly out through your mouth like you're breathing out through a straw
01:08:50 Slowly as you can a lot of people we rush a lot of stuff
01:08:56 We want to actually slow this down as much as we can
01:09:00 And
01:09:02 I talked earlier about the fact that we have you know, our nervous system, of course, right?
01:09:08 We have this part of our nervous is called the sympathetic nervous system
01:09:12 That's the fight-flight-freeze, you know nervous system when we need it, you know
01:09:17 those signals travel down the you know down our
01:09:20 Spine into all the all the appropriate organs and we also know the neuro chemicals that that are activated, you know in a stressful situation
01:09:29 is
01:09:30 Cortisol epinephrine or if an effort adrenaline whatever you you know, you're in need of at the time, but we also know that
01:09:37 That's Frankie's monster that's activated
01:09:40 Right, and sometimes we need Frankie's monster because we need to jump off, you know back onto the sidewalk because there's a car coming
01:09:47 We didn't pay attention, you know, or there's a lot of risk at play and if you know if we don't you know
01:09:52 Do we need to we might hurt ourselves?
01:09:54 But most of the time we want Einstein to run the show in the parasympathetic nervous system and six deep breaths
01:10:00 we can actually see blood flow moving from
01:10:04 Frankenstein's monster part of the brain and shifting over to Einstein part of the brain
01:10:09 Which is the CEO the executive director of your whole life in your brain
01:10:14 So you want to love Frankie, but you want to operate from?
01:10:21 Einstein you want to operate from that Stein and so the way to do that is you deactivate Frankie on purpose Frankie
01:10:28 Thank you. I just need you. Thank you. Thank you. Okay now I need you quiet down 60 breaths goes back to the Einstein and
01:10:34 Now we have the way for us to ask ourself
01:10:39 Is this really dangerous?
01:10:41 Is this belief true is this habit constructive or destructive is the fact I'm procrastinating or self-sabotage what I want
01:10:49 No, it's not great. What's your intention right now? Well, my intention is to take action on this goal
01:10:54 I want to achieve my intention is to make the calls
01:10:56 My intention is to raise the money my intention is to hire this person fire that my intention is to do this great
01:11:01 What's one small action step you can take towards that?
01:11:05 So now we reduce the cognitive load to small little action steps and intentions towards what we want now we teach ourself
01:11:12 Right to go back to Einstein now, we're operating from that
01:11:18 Left prefrontal cortex, you know in our brain and all of a sudden just that one inner sighs if you're under stress
01:11:25 Take six calm the circuits if you have doubt fear anxiety worry even panic
01:11:32 I've taken people from
01:11:34 Level 10 panic to three or four in 60 seconds to one or two and 60 more seconds
01:11:39 Why because you can't be in a panicked state with the sympathetic with the parasympathetic nervous system firing
01:11:47 You can't it's not physically possible. It's not physically possible. So the first thing I need to know is to be aware of
01:11:54 What's going on within me in my mind, you know into my body and then deliberately choose
01:12:01 You know the tool that I need in order to be more in control
01:12:07 And so take six calm the circuits is one of the first
01:12:13 Intercise we teach people to self-regulate right and then there's aya
01:12:18 Awareness of thoughts emotions feelings sensations behaviors intention and action. That's a second one
01:12:23 Third one is called actor studio and actor studio is practice play with your emotions
01:12:30 Right, then we have beach time to calm yourself down to get yourself at the beach, you know to be able to self-regulate
01:12:37 Regulate. Okay those things so there's some foundational exercises everybody learns and then they choose tracks for health wealth relationship career business
01:12:45 You know money sales and all that stuff and that's all laid out in the app. I
01:12:51 played with it a little bit after you gave us access and I love the direction of it because I'm a such a believer in
01:12:58 formulas and
01:13:00 Understanding that you're what you want is at the end of figuring out how to get there, right?
01:13:04 Two plus two is four so four is what I want
01:13:07 I have to figure out either three plus one two plus two five minus one whatever I have to get to that four and I
01:13:12 Feel like inner size
01:13:14 The the mindset is what holds most people back
01:13:17 Yeah
01:13:18 from everyone I've talked to you've been around and all the successful human beings that I've had the privilege of talking with and getting to
01:13:23 Know over time those who have figured out how to utilize this as a tool achieve this
01:13:29 Unbelievable amount of success and those who are yearning to acquire that success struggle here
01:13:34 Mindset is what separates the
01:13:38 extraordinary from the ordinary and
01:13:41 What separates the best from the rest?
01:13:43 And I'm gonna go back to something we talked about earlier
01:13:47 And this is this is something that is really important for people to get
01:13:50 every brain
01:13:53 Functionally works the same
01:13:56 My brain Hitler's brain Genghis Khan's brain Einstein's brain, you know your brain your brain
01:14:02 Functionally works the same. Now, of course, there's anomalies, right?
01:14:06 There's dis eases but functionally if my brain works the same and I could train my brain
01:14:11 Then you can train your brain. I can release disempowering negative patterns and you can too
01:14:18 I can develop constructive empowering habits that lift me up and let go the ones that pull me down you can too
01:14:24 Now the question is well, how can I and that's what inner size is all about it really gives the framework for that and
01:14:31 I used to teach something you said two plus two equals four and one plus one doesn't always equal two
01:14:38 Okay, teach me teach you if I had one drop of water here
01:14:43 Yeah, and another drop of water there and I combined them what would happen?
01:14:47 You'd have one big drop have one bigger drop of water
01:14:49 So it's a frame change, right? That's a frame change. I thought one plus one always equals two. No, not always
01:14:54 I mean, that's a good point, right? So part of part of
01:14:58 You know part of the process is is really learning
01:15:02 How do I create frames right like how I see myself and how I see the world in a way
01:15:10 That allows me to achieve every one of my goals and dreams for health wealth relations career business charity finance fun and experiences
01:15:19 And if it's an inside job
01:15:22 Which I believe it is
01:15:24 Then everyone can do it and everyone can make progress and everyone can achieve more of their fullest potential
01:15:32 Have more impact and more influence and if it's true that stress the stress circuit, right?
01:15:38 People say, you know, I'm under a lot of stress. So what what is stress like from a neurological perspective? What is stress?
01:15:44 Yeah, it's a bunch of exterior forces working on you that you perceive to be yeah or internal forces, right?
01:15:51 it's when the
01:15:53 current or future demand that you're imagining
01:15:57 exceeds your current
01:16:00 Capacity or your imagination of your future capacity to deal with it
01:16:05 But stress is a circuit that turns on
01:16:09 So my question, you know, if we're gonna you know, think is like what's triggering my stress?
01:16:17 Circuit, there's nothing wrong with the darn circuit
01:16:21 Yeah, right stress isn't the problem. It's controlling it. What is the stress is the effect?
01:16:28 Not having enough money is the effect not growing your business to the love you want is the effect not having the the sales is
01:16:35 The effect not it's the effect and I am so fortunate. I learned the law of cause and effect
01:16:42 43 years ago don't focus on the effect. Yeah control the cause
01:16:48 Control the cause effect takes care of itself
01:16:51 That is so well said John and and I I want to keep going
01:16:57 So you have to promise to come back on come back because for all of us listening, you know, we we're trying to
01:17:03 find the commonality between successful humans and how we can duplicate it and
01:17:08 Not enough focus is focused on what we're working on here
01:17:12 And this is something that we all can take action on today today
01:17:15 Don't have to wait you don't have to be in a future position to download the app and start inner sizing and build now the
01:17:21 Mindset that is required you you build the mindset. I believe personally it's the little hinge that swings the big door
01:17:29 Yes, and in in in a world where I am literally I mean
01:17:33 Yesterday I was on with a friend of mine who is one of the top options traders in the world
01:17:41 and I was actually showing him how to use some AI tools and
01:17:45 this guy makes millions a month and
01:17:49 I was showing him how he can have access to some of these tools. He was holding his hand on zoom yesterday
01:17:56 Just going. Oh my god
01:17:57 Oh my god
01:17:58 And the reason I'm just saying that is all the how-to of what we need is like at our fingertips right now
01:18:04 faster than ever before and
01:18:06 so
01:18:08 Every single person that's watching if they are a serious and committed to whatever goal you want health wealth relationships career business
01:18:16 money
01:18:17 All the how-to is a chat GPT prompt away or another one of the tools away of all the how-to
01:18:23 So that should never be holding you back anymore
01:18:25 Where you should be focusing on is getting yourself to actually do it
01:18:33 That's where your focus needs to be and that starts with inner side
01:18:36 Yeah
01:18:36 And our brain needs what what to do how to do it when to do it and we need a big why?
01:18:43 Must I do it and the why is why must I do it now and the why has to be bigger than your
01:18:48 Fears the why has to be bigger than your self image right now
01:18:51 You're why has to be bigger than your stories reasons and excuses of why you're not
01:18:55 so we have to have emotional leverage for why we're going to do it this time and
01:19:02 I'll suggest to everybody that
01:19:04 Your life is on the line. That's why and I'm gonna mean physically on the line, but you're trading your life
01:19:11 for what you do is
01:19:14 The trade worthy of your life and the life you want the life is just on the other side of that action
01:19:20 Yeah, everything is everything we want is just outside of our current comfort zone
01:19:24 But we don't know how to navigate there safely
01:19:30 And that's why most people stay stuck repeating their patterns for decades decades in a lifetime
01:19:36 It's not that they can't they've never been taught the process to do it. It's okay to feel
01:19:43 Uncomfortable, but you can minimize that by just learning how to inner size. Mm-hmm. So the feeling is perfect
01:19:52 But now it's time to upgrade a level up
01:19:57 So my ask everyone watching and listening when you hit stop you go to the App Store you download inner size
01:20:04 Because this is something you can do today
01:20:06 To where tomorrow in the day after the day after the more you inner size the further you come until they eventually
01:20:12 You have the mindset required to match your goals your dreams
01:20:17 Yeah, and we're doing all the research on the neuroscience in the neuropsychology
01:20:21 so what we're bringing to people is evidence-based methods and
01:20:26 Because we're you know, the world is our audience now
01:20:30 You know, we can do it at a very very affordable price
01:20:34 It's like, you know, nine ten bucks a month or seventy nine dollars for a year for five hundred of the inner sizes
01:20:40 Soon to be thousands
01:20:41 Yeah soon to be thousands and I also recommend that you pick up this book because in this book
01:20:47 You're gonna learn more about the why you inner size how to inner size and connect those dots
01:20:52 So if you really want to start changing your life
01:20:54 You really want to take that immediate action and you're not sure how to overcome the fears the anxieties the doubts the doubts
01:21:01 Yeah, the worries the worries the uncertainties the uncertainties. Yeah, this is how so this is that moment you've watched this you've learned
01:21:09 Um, you probably already know John
01:21:11 But now you got to really hear more about how he changed his life from a troubled youth in Montreal
01:21:16 Doing crime doing drugs
01:21:19 Not believing he was smart enough to building the Empire he has and you can too
01:21:22 so I want to thank you thank you so much for coming and sharing this with the audience because I
01:21:26 Mean I barely had to ask you and I was just like listening
01:21:30 I get so I get so excited about this because this is like this is
01:21:34 I'm in my early 60s now and this is like my final legacy play
01:21:38 I think is to is to take the stuff that I know works
01:21:42 I've had 80 year old grandmothers inner size and make a quarter of a million dollars a year
01:21:48 I've had people that are overweight by two three hundred pounds and lose the weight of kept it off
01:21:53 I've had people build billion-dollar companies because they've applied what I've taught him or hundred millions or ten millions
01:22:00 Relationships it's it's all starts with what's happening in there. And so it's your brain
01:22:08 It's like it's it's your brain and you don't have the users manual for it
01:22:13 And so I get so excited that now we have the app to actually do it with people
01:22:18 Yeah at a price that everybody can everybody can afford so I am very passionate about
01:22:24 About creating this inner size revolution. Well, I love it
01:22:28 This is a topic that I study not to your extent
01:22:31 But I study you and all of the great work you and your team have been doing and so I'm a student of inner size
01:22:36 I'm gonna continue to inner size and I want to thank you again so much for coming on
01:22:40 Remember download the app and make sure you get the book
01:22:42 I'd love to hear about your first experiences doing the six deep breaths and starting that track and we can all start to inner size
01:22:49 Hey everyone first
01:22:52 I want to thank all of you for tuning in and if you guys haven't heard about my new book
01:22:56 Relationship bank account click the link in the show notes or search the title on Amazon
01:23:01 This book is packed with all my secrets to success in both relationships in life
01:23:06 Make sure to pick up a copy and if the book helps you on your journey
01:23:09 Let us know by leaving a review. I appreciate all of you and can't wait to see you on the next one
01:23:15 You
01:23:28 (upbeat music)

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