The new deposit scheme, being trialled in Aarhus, makes it possible to reuse your take away coffee cup.
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00:00 Hundreds of single-use coffee cups are used every day by coffee shops for takeaway drinks.
00:07 In Aarhus, Denmark's second largest city, a waste collection scheme is being trialled
00:12 to solve the problem of single-use containers piling up on the city's streets.
00:17 For less than 70 cents, consumers can buy a takeaway cup that will be refunded
00:21 when they hand it back to one of 25 machines dotted around the city.
00:26 All of us, we want to have some kind of impact on the amount of trash that's lying around,
00:32 and especially us coffee shops.
00:34 We're guilty, and walking down the street, I do see some of our cups lying around.
00:40 I see other to-go cups lying around.
00:44 Once collected, the cups are washed and reused.
00:47 If successful, the scheme could be extended to disposable plates, pizza boxes and other containers.
00:53 We need to scale this up in order to make this a financially viable solution,
00:58 because reuse is, as it is now, reuse is more expensive than single-use.
01:03 So we're kind of simulating a future where we have some legislation
01:09 that helps the reuse agenda to actually flourish.
01:14 For the moment, the scheme is voluntary, based on a deposit-refund system for cans and bottles
01:19 that's been in place nationwide since 2002.
01:23 [SWOOSH]