The administration of Indian Prime Minister Narendra Modi has taken action by serving a notice to Amazon for what is deemed as "deceptive trade practices." The issue arose when commonplace sweets were reportedly marketed on the e-commerce platform as sacred offerings (prasad) from the Ram Temple in Ayodhya. These sweets were allegedly presented for sale under the label 'Shri Ram Mandir Ayodhya Prasad.' The move by the government reflects concerns over the misuse of religious sentiments for commercial gains and seeks to address the deceptive representation of ordinary products as sacred offerings associated with the revered Ram Temple.
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#RamMandirPrasad #ModiGovernment #AmazonNotice #PrasadSale #ECommerceEthics #ConsumerRights #CCPAAction #DeceptiveTrade #ConsumerProtectionAct #OnlineRetail #AmazonIndia #ReligiousSensitivity #FairBusinessPractices #RegulatoryCompliance #LegalAction #IndianConsumerWatchdog #ECommerceAccountability #GovtAlert #TransparentCommerce #ProductRepresentation
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NewsTranscript
00:00 The administration of Indian Prime Minister Narendra Modi has taken action by serving
00:05 a notice to Amazon for what is deemed as deceptive trade practices.
00:11 The issue arose when commonplace sweets were reportedly marketed on the e-commerce platform
00:16 at sacred offerings, Prasad, from Ram Temple in Ayodhya.
00:21 These sweets were LHD presented for sale under the label, 'Sri Ram Mandir Ayodhya Prasad'.
00:27 The move by the government reflects concerns over the misuse of religious sentiments for
00:32 commercial gains and seeks to address the deceptive representation of ordinary products
00:38 at sacred offerings associated with the river Ram Temple.
00:43 This course of action was initiated following a complaint lodged by the Confederation of
00:47 All India Traders (CAIT).
00:50 The complaint asserted that the Seattle headquarter e-commerce giant, Amazon, is engaging in deceptive
00:56 practices by marketing sweets under the guise of prasad from a temple that has not yet been
01:02 inaugurated.
01:04 The Central Consumer Protection Authority (CCPA), India's watchdog for consumer rights,
01:09 has expressed its stance on such practices, asserting that they mislead consumers by providing
01:14 inaccurate representation of products.
01:17 In a statement, the CCPA emphasized that facilitating the sale of food products online with false
01:23 CV presentations leads to a deceptive understanding of the actual nature of the items.
01:30 Such misleading practices, according to the CCPA, can influence consumers to make purchase
01:35 decisions they might not have made otherwise had the accurate attributes of the product
01:40 been transparently communicated.
01:43 This highlights the authority's commitment to ensuring transparency and accuracy in online
01:49 commerce to protect the rights and interests of consumers.
01:54 The items flagged on Amazon's platform include Shri Ram Mandir Ayodhya Prasad Raghupati Ghee
01:59 Laddu, Ayodhya Ram Mandir Ayodhya Prasad Khoya Khobi Laddu, and Ram Mandir Ayodhya Prasad
02:05 Desi Cow Milk Peda, among others.
02:09 Amazon has been given a seven-day period to respond to the notice issued by the Indian
02:13 consumer watchdog, the Central Consumer Protection Authority.
02:17 Failure on the part of the e-commerce giant to take corrective measures may lead to the
02:22 initiation of legal action by the CCPS invoking provisions of the Consumer Protection Act
02:28 2019.
02:30 This underscores the regulatory authority's commitment to ensuring accountability and
02:35 fair business practices in the e-commerce sector.
02:38 The watchdog has also been given a seven-day period to respond to the notice issued by the Indian consumer protection authority.
02:45 The watchdog has also been given a seven-day period to respond to the notice issued by the Indian consumer protection authority.
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