Cricket legend Sachin Tendulkar falls prey to a disturbing deepfake scandal. A manipulated video has surfaced across social media platforms, falsely portraying Mr. Tendulkar endorsing the gaming app "Skyward Aviator Quest." Join us as we unravel the unsettling truth behind this deepfake attack and explore Tendulkar's urgent call for vigilance against the rampant spread of misinformation. Stay informed, stay safe.
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NewsTranscript
00:00 Cricket legend Sachin Tendulkar has become the latest target of deepfake videos, joining
00:07 a growing list of celebrities grappling with this alarming trend.
00:11 Hello and welcome, you are watching One India News with me Arushi Ranjan.
00:15 A deepfake video circulating on various social media platforms features Mr. Tendulkar endorsing
00:21 the gaming app Skyward Aviator Quest.
00:24 Disturbingly, the video not only showcases the cricket icon seemingly advocating for
00:30 the app but also falsely claims that his daughter Sara Tendulkar is benefiting financially from
00:35 it.
00:36 The master blaster recently took to social media to address this disturbing misuse of
00:41 technology.
00:42 Sachin Tendulkar urged for vigilance and swift action against the spread of misinformation.
00:49 These videos are fake.
00:51 It is disturbing to see rampant misuse of technology.
00:55 Request everyone to report videos, ads and apps like these in large numbers.
01:00 Social media platforms need to be alert and responsive to complaints.
01:04 Swift action from their end is too crucial for stopping the spread of misinformation
01:09 and deepfakes.
01:10 Mr. Tendulkar wrote on X sharing the digitally altered video.
01:14 Now, let's delve into the world of deepfakes, a form of synthetic media created using artificial
01:21 intelligence.
01:22 These creations leverage sophisticated algorithms to manipulate both visual and audio elements,
01:29 blurring the lines between reality and manipulation.
01:32 The term deepfake gained prominence in 2017 when a Reddit user introduced a platform dedicated
01:39 to sharing these manipulated videos.
01:41 Fast forward to today and deepfake technology has significantly evolved, presenting new
01:47 challenges.
01:48 It has become a potential weapon for cybercriminals posing a threat to the reputation of individuals,
01:54 companies and even governments.
01:57 As we wrap up, it's crucial to highlight the alarming potential harm caused by deepfakes,
02:03 especially in the swift information-sharing landscape of social media.
02:08 The incident involving Mr. Tendulkar is not an isolated case.
02:12 We have seen similar instances impacting public figures like actors Katrina Kaif, Alia Bhatt
02:17 and Priyanka Chopra.
02:19 These occurrences have prompted governments to devise strategies to combat the malicious
02:24 use of deepfake technology.
02:26 The evolving landscape of synthetic media demands our continued attention and vigilance.
02:36 Thank you for watching.
02:37 Please subscribe to our channel for more videos like this.
02:38 And as always, thanks for watching.
02:39 See you next time.
02:39 (train whistle)