Virat Kohli becomes the latest victim of deepfake technology, with a viral video falsely showing him promoting a betting app. Learn more about this alarming trend in our video.
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00:00 In the age of artificial intelligence, the rise of deepfake videos has sparked concern
00:17 and controversy across social media platforms.
00:21 Legendary cricketers like Sachin Tendulkar and Virat Kohli have found themselves at the
00:26 centre of this alarming trend.
00:29 Just weeks ago, Sachin Tendulkar raised his voice against a deepfake video falsely depicting
00:34 him endorsing a betting app.
00:36 Now, Virat Kohli faces a similar ordeal.
00:44 A fake video of Virat Kohli surfaced showing the cricket icon promoting a betting app,
00:49 leaving social media in disbelief.
00:52 What's truly astonishing is the sophistication of these deepfake videos.
00:57 Not only do they replicate the appearance of the celebrities but they also mimic their
01:02 voices seamlessly.
01:04 It's not just celebrities like Kohli who are targeted.
01:07 Even news anchors have been digitally fabricated using AI blurring the lines between reality
01:13 and deception.
01:14 Sachin Tendulkar has called for urgent reforms in social media platforms to combat the spread
01:20 of misinformation and deepfake videos.
01:23 Meanwhile, the Indian government is taking steps to address this growing threat to democracy.
01:30 New regulations are being considered to penalise both creators and platforms hosting deepfake
01:36 content.
01:37 IT and Telecom Minister Ashwini Vaishnav has emphasised the danger posted by deepfakes,
01:43 highlighting their potential to erode trust in society and institutions.
01:59 Purposed measures include water-making AI-generated content, implementing deepfake detection systems
02:06 and addressing data bias and privacy concerns.
02:10 Stakeholders including social media platforms and experts in AI are engaging in discussions
02:16 to devise effective strategies to combat the menace of deepfakes.
02:21 As the battle against deepfakes rages on, the need for vigilance and swift action becomes
02:27 paramount.
02:28 Only through collective efforts can we safeguard the integrity of information and uphold the
02:34 foundation of democracy.
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