We've entered 2024 and hopefully after the post-Christmas bloating we're starting to get our appetites back. Today I'm here at the iconic street food venue Herbert's Yard in Longbridge to find out what's in store for the foodie scene here in Birmingham over the coming year.
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00:00 I think food trains in 2024 are going to be based around about sustainability and plant proteins really.
00:06 I think people really being conscious about what they put in their mouth and they're also about the local provenance as well.
00:12 I think you know there isn't so much money in each everyone's pocket anymore and you know food is becoming yearly conscious about it.
00:19 And so I think sustainability making sure that you know food is actually coming from a good place.
00:23 And you know I think eating not as much meat as possible but obviously things like fried chicken will always be really really popular.
00:31 As well as food choices it would appear that patrons are now more than ever gravitating towards artisanal charm and variety
00:38 in a more casual setting that veers from the rigidity of traditional dining venues.
00:44 Well in all the time that we've been operating casual dining has been sort of our mantra and I think that is becoming more and more prominent now.
00:51 But certainly the last since we've opened our new venues in the last two years, Hock Social Club and Herbert's Yard, it's become really popular.
00:59 And that has really become an evident way that people are still really into the casual dining experience.
01:05 I think you know it's a tough time for hospitality at the moment and but so we've really made it easy with our casual experience
01:11 where street food really shows that people can come down, make it easy, come and have a drink, hang out with people and do it that way.
01:18 The Hock Social Club and the Hock Youth Dining Club swiftly ascended to being an icon of Birmingham's food culture after it hit the scene in 2012,
01:25 a stiple of Birmingham's culinary revolution which has continued to go from strength to strength.
01:31 So obviously with our two venues we're just going to try and make those go from strength to strength.
01:36 Really try and develop Hock Social Club. It's become a real good cultural hub of mishmash of music, food and culture and art.
01:44 We've got all kinds of things going on there and we want to see more of that coming on for 2024 and beyond.
01:48 And with Herbert's Yard we're really developing this into a real community centric space where you can get really good street food and have a good time here.
01:56 In terms of our Digbeth Dining Club brand, we'll be doing more of the same where we take all of our events around the Midlands.
02:01 I mean we've got some new spaces and spots to do this year. So we're all starting from about April onwards.
02:07 So there's a lot more of that to come really so we're quite excited for 2024 and hopefully it'll be a good year.
02:11 Digbeth Dining Club is a homage to the region's exceptional culture of cuisine which has a rich and diverse heritage.
02:18 Birmingham is a proud beacon for food lovers and the variety of what's on offer reflects that.
02:25 I think in terms of what the food scene in Birmingham is, it's got some fantastic restaurants and independents coming up for it.
02:32 And it's been taking notice. Obviously you're seeing lots of the nationals coming in and taking notice of the city that is becoming really good.
02:38 I think what we've got to be really proud of is obviously the Michelin star restaurants we've got.
02:42 But our street food scene has always been the best in the UK. You can see that when all of our street food traders go all over the UK.
02:50 So we've got a thriving food scene here and the independent food scene that's coming through, I'm excited to see it coming through.
02:58 And places like Sturchley and the Jory Quarter, some nice exciting developments happening there as well.
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