Latifatou SAWADOGO holds a degree in transport and logistics. When she graduated, she was struggling to find a job, and it was during her search for jobs that the idea of setting up her own business was born.
Set up in 2019, "Ma bouillie préférée" transforms cereals into porridge and couscous for infants and adults. Despite initial difficulties in marketing her products, Latifatou SAWADOGO has persevered with her vision.
The company, which was once set up to combat unemployment, has now become a passion for the founder. Her ambition is to hire more people in the future. Find out more about this young entrepreneur by following the video.
Set up in 2019, "Ma bouillie préférée" transforms cereals into porridge and couscous for infants and adults. Despite initial difficulties in marketing her products, Latifatou SAWADOGO has persevered with her vision.
The company, which was once set up to combat unemployment, has now become a passion for the founder. Her ambition is to hire more people in the future. Find out more about this young entrepreneur by following the video.
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00:00 We transform cereals into flour for corn, couscous.
00:05 We also make corn for babies 6 months old.
00:10 Corn enriched with vitamins to allow them to grow fairly well.
00:17 I have a license in logistics transportation.
00:23 We have finished our studies and we have no job.
00:27 This is what motivated me to create the company.
00:31 Later, it became a passion.
00:35 Because it happened that we were contacted for contracts.
00:43 And I preferred to stay and do my own business.
00:45 So I prefer to create my own business.
00:50 And why not create a job in the near future.
00:55 We can produce 100 to 200 kg of wheat per week.
01:00 And 400 to 500 kg of corn.
01:03 This is a mix of local cereals.
01:09 There is millet, corn, soy, peanuts.
01:20 We mix it with spices to give it a sweet taste.
01:30 It is a baby flour.
01:33 But adults love it too.
01:36 Because it has a very good taste.
01:38 We currently have 300 grams of corn.
01:43 Some food managers really discouraged us.
01:46 They asked us if we had any future in this country.
01:52 We were not even looking at them.
01:57 We were not even answering them.
01:59 We were treated in a certain way.
02:01 But I persevered.
02:03 And today, some food companies contact us.
02:09 They call us to deliver their products.
02:13 My favorite corn was created in 2020.
02:21 We started with a production of 20 kg per month.
02:26 A small production.
02:29 Not because the demand was not strong enough.
02:32 But because the means were limited.
02:34 We had to go and buy new products.
02:36 And when it was over, we would go back to buy wheat.
02:40 So it was really a small production.
02:42 At first, we had to go to the mills in the neighborhood.
02:48 To grind our cereals.
02:51 It was a setback because it was not really what we wanted.
02:55 But we preferred to do it.
02:59 And wait for the right time to acquire our own mill.
03:05 [Music]
03:13 I met him through some people.
03:17 They talked so much about my favorite corn that I wanted to taste it.
03:21 I say congratulations to Mrs. Sawadogo for her great idea.
03:27 Because it benefits us all.
03:30 And I congratulate her again.
03:32 I never regretted my choice to have a business in the food industry.
03:38 On the contrary, I am more and more proud of my choice every day.
03:42 I am not yet at the stage where I will thank some people for not contacting me after the hiring interviews.
03:51 But I think that at the stage where I am, I also recruit people.
03:59 And I hope to be able to create jobs and give jobs to several people.
04:07 [Music]