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Toyota Motor Corporation unveiled a new Century model. The new model plans to be launched during 2023 while the Century sedan will still be available.
The Century debuted in 1967 as Toyota's premium chauffeur-driven car. Until then, the Japanese chauffeur car market had been dominated by Western luxury brands. Aiming for a breakthrough, Toyota set out to create a completely new luxury Japanese vehicle that could stand its ground on the world stage. The first-generation Century was built with the best technology Japan had to offer at the time. It was based on the concept of a dignified design incorporating traditional Japanese aesthetics combined with a human-centered approach to achieve outstanding quietness and comfort. For more than five decades, the Century has served as Japan's chauffeur car of choice, embodying an unrivaled spirit of omotenashi, or hospitality that ensures its important passengers reach their destinations in comfort.
Toyota Century (2024) | Dalyokka Channel
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