Since 1953, Pinarello bicycles have captured the hearts and minds of cycling fans across the globe - winning some of the | dG1fTjlNbzNOVWVpd0E
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00:00 A historic brand that has captured the hearts and minds of generations of cyclists and cycling enthusiasts,
00:07 exploring the continuous evolution of the materials of the frames, steel, aluminum, magnesium, carbon and new experimental production technologies.
00:26 They have a unique aesthetic, on the road, at the velodrome and now also at the cyclocross.
00:33 They have had countless successes, without the right dose of drama.
00:39 But Pinarello always comes back to fight.
00:43 I am Forzo Pinarello and I try to make the best bikes in the world.
00:51 I am Forzo Pinarello, son of Nanni Pinarello and Giovanni Pinarello.
00:55 I became famous because I was the last to arrive in Italy.
00:59 But don't lose the passion, I think.
01:02 Indeed, the year after, I had to do the Tour of Italy.
01:05 Instead, I gave them 100,000 lire,
01:07 even if I stayed at home to leave the place to another stronger,
01:10 with those 100,000 lire I opened a bicycle shop.
01:15 This is my dad's historical shop, from the 50s.
01:19 Everything started here.
01:21 The victories lead to a greater sale,
01:31 but above all they lead to the consolidation of the brand as a top brand.
01:40 Even if you don't win, it can happen that you always win.
01:43 But if you can work well and try to create a cool product,
01:50 people will know.
01:52 They won't forget you.
01:56 I am Forzo Pinarello, son of Nanni Pinarello and Giovanni Pinarello.
02:01 I came to Italy to win the Tour of Italy.
02:04 I came to win the Tour of Italy.
02:06 I came to win the Tour of Italy.
02:08 I came to win the Tour of Italy.
02:10 I came to win the Tour of Italy.
02:12 I came to win the Tour of Italy.
02:14 I came to win the Tour of Italy.
02:16 I came to win the Tour of Italy.
02:18 I came to win the Tour of Italy.
02:20 I came to win the Tour of Italy.
02:22 I came to win the Tour of Italy.