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00:00 We often hear the term "money washing"
00:03 but there is a world that has recently focused on clean energy.
00:07 Have you ever heard of green washing?
00:10 I'm Mai Saeed, and this is your proof for COP28.
00:13 One day in 1986,
00:22 environmentalist Jay Westerveld published an article titled "Saving the Environment"
00:28 pointing out that one of the hotels at the time
00:31 was promoting the idea of reusing dry cleaning products to be environmentally friendly.
00:36 But it turned out that the main reason was to reduce costs.
00:40 In short, the term is to claim that the products are environmentally friendly
00:45 and the goal is to attract more business,
00:48 while the company is not actually following all environmental standards.
00:52 The promotion of this term and its increasing importance day by day
00:56 made it a hot topic in the famous Merriam-Webster forum in 2022.
01:01 Greenwashing was present at the last two climate conferences in the past two years,
01:06 and at the last climate conference in Sharm El Sheikh,
01:08 greenwashing was described as "the red line."
01:11 And in that year, greenwashing operations in financial institutions
01:15 increased by more than 70% annually,
01:18 according to data from RepRisk.
01:21 BlackRock, the largest company to manage assets around the world,
01:25 was accused of greenwashing in recent years,
01:28 and the accusations are still coming.
01:31 Again, greenwashing will be present at the current climate summit,
01:35 and it is expected that this term will be more interested in the coming years.
01:42 Thanks for watching!
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