Watch the Jewellery Quarter Christmas lights switch on!
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00:00 [Music]
00:04 This annual free event will see the switching on of more than 100 bespoke
00:11 jewellery themed Christmas lights.
00:14 It's really an amazing night, I mean what we do is we take the twinkliest part of
00:19 Birmingham anyway and we just make it even more sparkly so we're talking about
00:24 over 100 Christmas lights which are bespoke jewellery themed lights and then
00:30 there are two 30 foot Christmas trees which are draped in Christmas lights.
00:35 There's the iconic jewellery quarter lights, we've got a hanging I heart JQ
00:40 light and then of course there's the truly iconic huge diamond ring which
00:45 everybody loves to have their photographs taken in front of for their
00:48 Instagram selfies and it's just a really special magical night.
00:52 [Music]
00:58 As always the switch on is a really busy event, it kind of signals the start of
01:02 Christmas kind of in the JQ really so yeah I always love switch on night, it's
01:06 my fourth, fifth one and I always look forward to it, it's always good.
01:11 I think we're quite lucky really because the JQ, even though we're in the city
01:14 centre it is a community, it's like a little mini village so kind of even
01:19 though we are in the hustle and bustle of it all there's still that kind of
01:22 personal kind of friendly atmosphere always.
01:25 [Countdown]
01:31 [Music]
01:45 I'm playing the lazy cow in Jack and the Beanstalk at Birmingham Ifadrome
01:50 this Christmas. I can expect everything I've ever dreamed of, lights, music,
01:57 fabulous characters coming to life on stage. I was invited to come and switch
02:04 on the Christmas lights at the jewellery quarter in Birmingham, a place I must
02:10 admit that I haven't roamed around very frequently so of course I was very
02:15 excited to come along and see what it was all about and I am very excited, I
02:21 call wait, it's always an honour to be asked to come and switch on Christmas
02:25 lights because it's the best time of the year, ain't it?
02:29 [Music]
02:34 The thing I really love about it, I've always thought of the jewellery quarter
02:37 as kind of a village within the city, you know, and there's a village vibe
02:42 about the jewellery quarter and up and down the country these events, they're
02:45 not happening anymore because the councils, you know, we know that around
02:49 here more than anything, the councils don't have the budget for this kind of
02:52 thing so it's really great that the business community steps in and year
02:57 after year JQBID put on this incredible event.
03:00 [Music]