Saudi Arabia’s 28,000 square kilometre development on the Red Sea coast is focused on two destinations: Red Sea Global and Amaala. The project will bring a plethora of luxury hotels, dining and outdoor experiences to visitors - all with a sustainable attitude.
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00:00 Red Sea Global is developing two amazing destinations on the Red Sea coast, Red Sea Project and
00:06 the Mala.
00:07 I would describe them as the most ambitious tourism destinations in the world today.
00:11 And they're ambitious because of the approach that we're taking to the environment.
00:18 We're the largest tourism destination in the world that is powered 100% by sunshine 24
00:24 hours a day.
00:25 Nobody else in the world has ever done it.
00:31 On the diving front in particular, we have, as I said, these beautiful coral reefs.
00:34 And so we wanted to make sure that we had a sustainable diving company that really took
00:39 care of where we dive.
00:40 We have a 2,500 square kilometer archipelago, which is surrounded by a barrier reef.
00:49 So we pick the sites and we will cycle through the sites so that we don't overtax any one
00:54 particular location.
00:59 We're proud of the fact that we are the most accessible diving location in the world where
01:04 people's disabilities will not be a barrier to be able to enjoy the experiences that able-bodied
01:08 people will be able to enjoy.
01:14 Red Sea Global is for people and planet.
01:17 We've learned the lessons of the past.
01:18 We've learned the lessons from across the other side of the Red Sea and indeed other
01:22 parts of the world.
01:25 We're not focusing on mass market.
01:27 We're not looking for volume.
01:28 We're looking for quality.
01:30 So we want to limit the numbers so that people can genuinely enjoy the wonders of what the
01:35 Red Sea has to offer without fear of damaging the environment.
01:38 And I think people will make those choices to come to the Red Sea, Saudi Arabia, because
01:44 of the measures that we've taken.
01:45 (upbeat music)