连微笑、喝水都很“真人” 日本首支AI女艺人广告爆红

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新闻报报看 | 日本近期一则饮料广告爆红,因为广告的女主角居然是虚拟AI人,让网民直呼真的看不出!网民说,还以为是哪个女艺人,因为比真人还真!(主播:梁宝仪、庄文杰)

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00:00 If 20 years ago, we thought AI was a little far from humans,
00:05 we couldn't imagine a world where we could live with robots.
00:09 But with the big explosion of AI technology,
00:13 living with robots has become more and more popular.
00:15 For example, chatting robots, chat GPT, is a good example.
00:19 Now, many different fields and industries rely on AI to greatly improve work efficiency.
00:24 Recently, there was a beverage ad in Japan
00:27 that became popular because of AI technology.
00:30 Although the female lead of the ad is very beautiful,
00:32 many netizens were surprised after watching it.
00:35 They even said it was "very scary".
00:38 Using "very scary" to describe the AI technology in the ad.
00:41 It's not that the picture is bloody and scary,
00:44 but that the ad is really scary.
00:46 You can see the ad clip.
00:48 [The ad clip]
01:01 Many netizens said after watching the ad,
01:03 "Isn't this just an ordinary ad?"
01:05 It's because it looks ordinary that it's so scary.
01:09 Because the female lead in the ad is not a real person,
01:11 she is a virtual artist created by AI.
01:14 So it's scary.
01:16 Because you can't tell that she is a virtual ad star.
01:19 After the ad was broadcast,
01:21 netizens said they thought it was a new actress.
01:24 After a while, they found out that
01:25 it was the first Japanese ad actress with AI.
01:29 It immediately caused a hot debate.
01:30 Some people described that from the way the artist
01:33 smiled and swallowed water,
01:35 it was as natural as a real person.
01:37 If you don't say it, you will really think that a female star has debuted.
01:41 It's not just a Japanese ad.
01:43 In the past, in Chinese dramas,
01:45 they used AI virtual people to act.
01:49 The AI virtual person in the TV series "The Lonely and Great",
01:52 she looks sweet and attractive.
01:54 Because of her figure, she looks like the Chinese actress Angela Baby.
01:57 It caused a lot of attention from netizens.
01:59 They said that both of them are beautiful women with big eyebrows and big eyes.
02:03 It's hard to tell which one is the AI virtual person.
02:07 Next, let's take a look at the ad clip of this AI female artist.
02:12 Let's take a look.
02:13 Look, no matter if it's her facial muscles or her micro-expression,
02:22 some netizens said that it was really natural.
02:26 It was as natural as a real person.
02:28 They also praised that she acted better than a real person.
02:32 Let me comment on it.
02:34 For brand manufacturers,
02:36 using virtual artists is better than using real people.
02:40 Let's take this TV series as an example.
02:42 If you want to use real people and special effects,
02:44 it takes a month to finish.
02:46 But if you use virtual actors,
02:48 it only takes a week to finish the post-production.
02:51 It's not just saving costs, it's more efficient.
02:53 In addition, the report also mentioned that
02:55 when the production team invites real people to act,
02:58 sometimes they have to consider many aspects.
03:00 For example, the real artist may bring some negative news
03:04 or the risk of the product.
03:05 But if the user is an AI actor,
03:07 don't worry at all.
03:09 Because these concerns won't exist.
03:11 AI actors don't fall in love
03:12 and don't have negative news.
03:14 The risk of managing artists will be very low.
03:17 Not only the host will be replaced by AI,
03:19 but also the actors may be replaced by AI.
03:22 (upbeat music)
03:24 (dramatic music)

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