Country footballer turned online influencer Tom Baulsch, 24, said employing social media was essential to the success of his personal training business.
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00:00 Social media is the number one most important thing
00:04 that you can utilize to have a successful business.
00:08 My name's Tom Walsh,
00:09 but many people know me as Primetrain.
00:11 What I do is kind of going around social media,
00:16 create content based around fitness, training,
00:19 a little bit of footy.
00:20 I didn't really enjoy waking up at 2 a.m.,
00:24 3 a.m., 4 a.m. every morning to be a personal trainer.
00:27 I wanted to move a lot of my business online,
00:29 or at least 50% of my business online.
00:31 So that's kind of where it all started.
00:33 And I started posting on Instagram and TikTok,
00:35 and I was very fortunate that my TikTok really blew up
00:38 and grew pretty heavily.
00:39 What motivated me to start was being able
00:42 to move some of my business to an online perspective
00:46 and be able to, I guess, to work and earn money,
00:51 but then also kind of be able to not work and earn money.
00:54 So I guess the online programs
00:55 was a good way for me to do that.
00:57 [MUSIC PLAYING]