How e-commerce helped this regional business thrive
Tamworth’s Kristy and Tim Abra bounced back from being out of work during the pandemic, developing their thriving The Daily Cupcake Co. business with e-commerce.
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00:00 We always had this entrepreneurial spark in us.
00:02 We always wanted to do our own thing
00:04 and sort of be able to craft something
00:06 around our own lifestyle and our children,
00:09 'cause we've got three young ones as well.
00:11 - For COVID, I just suddenly had all this time
00:13 around the kids that I'd never had before.
00:15 And we thought if there was a way that we could keep this
00:19 and stay at home, but do something ourselves
00:22 and be our own bosses.
00:23 - We are exclusively online,
00:26 so we wouldn't exist without an e-commerce platform.
00:30 It's just been an incredible learning curve
00:32 over the last three years
00:32 to figure out how to be business owners.
00:34 - Yeah, and do it all ourselves.
00:36 We had to do all the graphics, all the branding,
00:40 the business plan, the website.
00:41 - Being in a regional town
00:42 has actually probably propelled us a little bit
00:44 because the community's really kind of gathered around us
00:48 and, yeah, bolstered us.
00:50 - One of the benefits of doing it from home
00:52 is that it kind of naturally has a homeliness to it
00:55 because you have to see every product,
00:56 every single thing that goes out the door,
00:58 every cupcake out of the hundreds of thousands
01:00 that we've made over the three years
01:02 has been looked at and made by us by hand.
01:06 And so it's always gonna have that authenticity to it.
01:10 And so we lean into that in the way that we brand it
01:12 and the way that we package it
01:14 and the way that we deliver it.
01:15 I'm right there on the doorstep.
01:16 (gentle music)
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