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00:00 We are really a pleasure for us to be here at JITEX again.
00:07 We are showing the latest of our projects which represent the next step of our 5th generation development.
00:13 And when we talk about the AI, it is a critical part of our development in software.
00:20 I will give some examples.
00:22 We are developing AI in wireless communication equipment to complete the efforts of the program.
00:29 For example, we have a program to reduce the energy consumption of wireless communication equipment.
00:35 Another example is the network operations, where we apply AI to support the operation teams to understand some problems in the network,
00:43 which affects the user experience.
00:45 I think it is a very positive technology that helps users and sectors to get a better service.
00:52 What UAE and the Gulf countries have done is great.
00:56 This region was one of the first regions in the world to launch 5G networks in 2019.
01:02 Since then, there have been many 5G coverage, as the standards in those countries have developed.
01:08 Everyone wants to know what is the big difference between 4G and 5G networks in the field of consumers.
01:15 We see this today, for example, in a football field, when watching a match,
01:20 and the camera angles are multiple on the smartphone, but the biggest improvement will be when we get similar devices.
01:27 These glasses are supported by 5G network cards and connect to the network interface.
01:32 This will be great, because it will open the field to many applications,
01:37 where two people can have a discussion in the real or instant translation of what we say.
01:42 We also expect great benefits for factories, the processing sector, ports and airports.
01:48 Therefore, industrial collections can benefit from 5G technology,
01:53 as it is able to monitor the origins and increase productivity.
01:57 We are in many countries in the Middle East and Africa, and in some countries for more than 100 years.
02:03 We celebrated the last year with our presence in Egypt for more than 125 years.
02:08 So, it is really an honor for Ericsson to be here for a long time,
02:12 and to be welcomed by all these great countries, partners and the environmental system.
02:18 Ericsson is proud of its leadership in the field of technology, research and global development.
02:23 We spend annually about 4.5 to 4.6 billion dollars,
02:28 in addition to our talented teams from all over the world.
02:32 We believe in the strength of the Middle East and North Africa,
02:36 and we believe that many innovations will come to the region,
02:42 which includes great young people with an economic vision of the Middle East.
02:46 I believe that the region has a bright future,
02:50 and we are proud to be part of that and contribute to it.
02:54 [inaudible].