Taylor Swift a megastar of the brightest magnitude

Transcript

00:00 Taylor Swift is a megastar of the brightest magnitude.

00:03 She may not be at the apex of her fame right now, but she's Hollywood's hottest performer

00:08 and money in the bank that keeps hitting pay dirt.

00:11 In fact, America's biggest professional sports organization, the National Football League

00:16 is reaping the benefits whenever she shows up to watch a game live.

00:20 Sales of her rumored boyfriend's jersey went up 400% on game day.

00:25 And the NFL has begun licensing her music.

00:28 First of all, the NFL has reported a surge in female viewership of two million since

00:33 the Chicago Bears Kansas City Chiefs game on September 24.

00:38 Today, her Eras Tour concert movie opens worldwide with over a hundred million dollars in tickets

00:44 pre-sold.

00:45 Add to that 10 of her albums charted this year, and she's the first ever artist in nearly

00:50 60 years to have four tunes in the top 10 at the same time.

00:56 Then again, it's her Eras Tour that's catapulted her to the stratosphere of money and fame

01:00 when all she wanted to do was confront her greatest weakness, live music.

01:04 (static)