In the midst of an escalating cost of living crisis impacting the hospitality industry, venues across Birmingham are thinking outside the box to draw in customers. However tonight I'm here in The Box, a fairly recent addition here at Brindleyplace for a unique nightlife experience.
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00:00 [Music]
00:07 So, bandyoke is basically karaoke, but you're performing on stage with a band behind you.
00:12 The band we have is fantastic as well, like, they're brilliant.
00:18 But, it's just an opportunity for people that don't know each other, people that are in
00:22 groups or people that are just out on a night out to come and do something you normally
00:26 have to book for.
00:28 Karaoke is a novel entertainment concept here for Birmingham's nightlife scene.
00:32 On the stage of the Boxer Brindley Place, performers join an experienced live band to
00:37 deliver various songs from an extensive playlist.
00:41 This unique event seems to be a crowd favourite, charming the city's Thursday night revelers.
00:46 The venue bursts with energy and engagement as an array of talented performers ascends
00:51 the stage to showcase their exceptional vocal prowess to a captivated and sizeable audience.
00:59 It's funny to watch, quite nerve-wracking to actually go up there obviously, but once
01:05 the drinks start flowing I'm sure everyone just goes up and performs.
01:10 Again before working here I'd never heard of it before.
01:13 It was brand new to me, I didn't know what it was, I was like, that's interesting.
01:19 Different, very different, but it's consistent, every single Thursday we get the same crowd
01:25 in or, well, not necessarily, we do get regulars, but it's the same similar crowd of a lot of
01:31 people coming for bandyoke.
01:33 People that have never done it before are there, people that continuously want to do
01:36 it, people that are just randomly on a night out and have no idea what's going on, or people
01:42 that just go, what's bandyoke, let's go and have a look.
01:44 So every single Thursday we're busy for it.
01:47 Amidst the increasing cost of living crisis, which has posed significant challenges to
01:52 the hospitality sector, nightlife venues have been devising innovative strategies to appeal
01:57 to patrons.
01:59 This includes adding unique spins to classic deals, such as bottomless brunches.
02:04 Evidently, these creative initiatives have yielded positive outcomes, with Birmingham
02:09 witnessing a surge of new venues.
02:11 Among these, the Box in Birmingham has emerged as a thriving venture, accentuating the city's
02:17 vibrant nightlife scene.
02:19 It's just like a huge response.
02:23 I think a lot of us were surprised.
02:25 We thought maybe putting a Box in Birmingham Place, a sports bar in Birmingham Place wasn't
02:29 going to be the perfect place, like a sports bar, like the perfect situation.
02:35 But we've made adjustments, especially me saying again, two for one, massive adjustments
02:42 to kind of just bring in more people and bring in that kind of audience and that fun.
02:48 Even though the industry grapples with numerous challenges, recent trends underscore the significance
02:54 of crafting engaging interactive entertainment experiences as the essential tool for enticing
03:00 individuals into the dynamic nightlife scene.
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