It looks like Ryan Reynolds and Taylor Swift were involved in the viral moment between Jake from State Farm and Donna Kelce during the Eagles game over the weekend. Swift showed up to the Chiefs-Jets game with A list company including Reynolds, Blake Lively and Sophie Turner, and Reynolds’ marketing company Maximum Effort saw an opportunity.
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00:00 It looks like Ryan Reynolds and Taylor Swift were involved in the viral moment between
00:04 Jake from State Farm and Donna Kelsey during the Eagles game over the weekend.
00:09 It all started after Swift created a social media frenzy last week watching Chiefs star
00:13 Travis Kelsey play in Kansas City and sitting and laughing alongside his mom Donna amid
00:18 dating rumors swirling between the two stars.
00:21 Swift then showed up to the Chiefs-Jets game a week later, this time with A-list company,
00:26 including Reynolds, Blake Lively and Sophie Turner.
00:29 With the chatter, Reynolds' marketing company Maximum Effort saw an opportunity.
00:33 The company specializes in launching campaigns that capitalize on viral moments and stepped
00:38 in with another idea, featuring Donna Kelsey, but this time chatting with a different star,
00:42 Jake from State Farm.
00:44 The Kelsey matriarch was set to be in Philadelphia on Sunday afternoon to watch her other son
00:49 Jason play for the Eagles.
00:51 George Dewey, Reynolds' co-founder of Maximum Effort, told THR in an interview, "Taylor
00:55 Swift's appearance at the Kansas City Chiefs games really dominated the cultural landscape
00:59 for like five or six days, so when we kind of arrived at this idea during a brainstorm
01:04 for another project, it just felt too good to resist."
01:08 After getting the green light from State Farm and the Kelseys, there was one last person
01:11 that needed to be looped in, Taylor Swift, with the company wanting to make it clear
01:15 that they were not poking fun at her, but rather acknowledging the viral moment.
01:20 After Fox showed the interaction in its broadcast, the result was a flurry of social media impressions
01:25 and dozens and dozens of news stories mentioning Jake from State Farm.
01:29 Alison Griffin of State Farm added, "We just thought it was a fun, textbook example of
01:33 culture and marketing and what it means for brands to take advantage of a moment."
01:38 For more on this story, head to THR.com and for the latest entertainment news and updates,
01:43 keep watching The Hollywood Reporter News.
01:45 (whooshing)