Taylor Swift is upgrading Travis Kelce’s fame – and the NFL loves it
- 8 months ago
#taylorswift #raisestravis #kelces #famenfl
Under bright lights of the field, Travis Kelce plays a certain kind of leading player in NFL; a goal-scoring party brother that fans in middle America can rally around. However, until a few weeks ago, anyone who did not follow American football closely would have had a hard time recognizing Kelce; even though the 33-year-old has earned top billing in three of the last four Super Bowls and has been featured in national ad campaigns. He hosted Saturday Night Live this year for Bud Light and Covid vaccines. Indeed, NFL fans discovered just how unfamous Kelce was when he started dating Taylor Swift. The duo's involvement, which has been hotly rumored for weeks, appears to have been confirmed last Sunday when Swift arrived at Kansas City's Arrowhead Stadium for the home team's game against the Chicago Bears. If Swift's color palette didn't make her favorite team obvious, her seat next to Kelce's mother, Donna, in the stadium suite certainly did. When Kelce scored in third quarter, Fox cameras captured Swift pounding on the suite window, striking her neighbor in chest and apparently yelling "Let's go!" He stopped shouting. I think he wanted to get into the end zone as much as all the Swifties wanted him to." Kelce quickly got a taste of the next level of fame. On Sunday, "Travis Kelce" was the most searched term on Google, with more than 5 million queries. Sales of jersey number 87 increased by 400%. The actual game, which resulted in a 41-10 victory over league's worst team, was most-watched game of week, with more than 24 million viewers — and Roku TV data showed game saw a 63% increase in female viewers ages 18-49. Kansas City's last game. Swifties discussed football rules on X . For decades, the NFL has projected itself as a game of beauty and violence for red-blooded American men. Only in the last few decades has the league made a more concerted effort to attract women. But often that meant sweeping cases of sexual assault and domestic violence under the rug while selling breast cancer awareness products by mistaking them for jerks. Since Swift landed in Kansas City, the NFL has been attracting attention by posting about Swift on its official accounts. The New Yorker declared Swift and Kelce a "dream match" for the league. Swift performs in Inglewood, California, during her Eras tour. Emma McIntyreTAS23 for TAS Rights Management As with all of Swift's relationships, some accused the singer of being more interested in publicity than love. Certainly the couple's origin story is too saccharine to believe. Kelce said first tried to approach pop star in July when she played at Arrowhead Stadium for Eras tour, adding that he made her a friendship bracelet that hoped to give personally; It was a ritual taken from the lyrics of song You're Alone, Son. It's unclear if this was the moment they bonded, but months later Swift was at the top of her game. Power pairs on this scale are not a new feature in US sport
Under bright lights of the field, Travis Kelce plays a certain kind of leading player in NFL; a goal-scoring party brother that fans in middle America can rally around. However, until a few weeks ago, anyone who did not follow American football closely would have had a hard time recognizing Kelce; even though the 33-year-old has earned top billing in three of the last four Super Bowls and has been featured in national ad campaigns. He hosted Saturday Night Live this year for Bud Light and Covid vaccines. Indeed, NFL fans discovered just how unfamous Kelce was when he started dating Taylor Swift. The duo's involvement, which has been hotly rumored for weeks, appears to have been confirmed last Sunday when Swift arrived at Kansas City's Arrowhead Stadium for the home team's game against the Chicago Bears. If Swift's color palette didn't make her favorite team obvious, her seat next to Kelce's mother, Donna, in the stadium suite certainly did. When Kelce scored in third quarter, Fox cameras captured Swift pounding on the suite window, striking her neighbor in chest and apparently yelling "Let's go!" He stopped shouting. I think he wanted to get into the end zone as much as all the Swifties wanted him to." Kelce quickly got a taste of the next level of fame. On Sunday, "Travis Kelce" was the most searched term on Google, with more than 5 million queries. Sales of jersey number 87 increased by 400%. The actual game, which resulted in a 41-10 victory over league's worst team, was most-watched game of week, with more than 24 million viewers — and Roku TV data showed game saw a 63% increase in female viewers ages 18-49. Kansas City's last game. Swifties discussed football rules on X . For decades, the NFL has projected itself as a game of beauty and violence for red-blooded American men. Only in the last few decades has the league made a more concerted effort to attract women. But often that meant sweeping cases of sexual assault and domestic violence under the rug while selling breast cancer awareness products by mistaking them for jerks. Since Swift landed in Kansas City, the NFL has been attracting attention by posting about Swift on its official accounts. The New Yorker declared Swift and Kelce a "dream match" for the league. Swift performs in Inglewood, California, during her Eras tour. Emma McIntyreTAS23 for TAS Rights Management As with all of Swift's relationships, some accused the singer of being more interested in publicity than love. Certainly the couple's origin story is too saccharine to believe. Kelce said first tried to approach pop star in July when she played at Arrowhead Stadium for Eras tour, adding that he made her a friendship bracelet that hoped to give personally; It was a ritual taken from the lyrics of song You're Alone, Son. It's unclear if this was the moment they bonded, but months later Swift was at the top of her game. Power pairs on this scale are not a new feature in US sport