The power of Taylor Swift is no secret to the music industry, and of course, her Swifties, but this week the sports world got a taste of just what the superstar singer-songwriter can do. We're breaking down all the ways Swift's appearance at the Kansas City Chiefs and Chicago Bears game has impacted the world of sports.
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00:00 The power of Taylor Swift is no secret to the music industry and of course her Swifties,
00:04 but this week the sports world got a taste of just what the superstar singer-songwriter
00:08 can do.
00:09 We're breaking down all the ways Swift's appearance at the Kansas City Chiefs and Chicago Bears
00:13 game has impacted the world of sports.
00:15 Swift attended the game Sunday in support of Chiefs tight end Travis Kelsey, who had
00:19 previously admitted to crushing on the Cruel Summer singer.
00:22 While neither has confirmed their current relationship status, Swift's appearance at
00:25 the game became the center of conversation across social media, sports outlets and more.
00:30 After cameras repeatedly cut to Swift during Fox's NFL broadcast of the Chiefs-Bears game,
00:35 it averaged 24.32 million viewers, the most of the weekend.
00:39 But viewership wasn't the only thing Swift may have had an effect on, as jersey sales
00:43 for Kelsey also seemingly skyrocketed.
00:46 According to sportswear and fan merchandise company Fanatics, Kelsey was one of the five
00:50 top-selling NFL players on Sunday.
00:52 A spokesperson told the Associated Press that he saw a nearly 400 percent spike in sales.
00:57 As for game tickets, a spokesperson for resale ticket marketplace StubHub told Town & Country
01:02 magazine that after Swift's appearance at the Chiefs game, the Jets sold more tickets
01:06 for their game against the Chiefs in a single day since the season started, by more than
01:10 double.
01:11 The StubHub rep also added that its site saw a nearly three times increase in sales in
01:15 a 24-hour window for Chiefs home games compared to each of the few days prior, after Swift
01:20 attended Sunday's game.
01:21 But the NFL wasn't the only professional sports league talking about Swift.
01:25 Dallas Mavericks owner Mark Cuban said on Thursday's episode of ESPN's First Take
01:29 that Swift should stop hanging out with Kelsey so he can set her up with one of the players
01:33 on his NBA team.
01:34 "Taylor, if you're listening, sorry, Travis, break up with him.
01:38 I got a bunch of good-looking single guys that play for the Dallas Mavericks.
01:42 I got you, I got you."
01:44 But Kelsey wasn't going to let that happen.
01:46 The NFL player responded on social media, jokingly asking Cuban to let him on the team
01:50 with one of the NBA's temporary contracts.
01:53 He wrote, "Just sign me to a 10-day."
01:55 For more on this story, head to THR.com.
01:57 For The Hollywood Reporter News, I'm Tiffany Taylor.
02:00 (whooshing)
02:02 [MUSIC PLAYING]