(Adnkronos) - Si è tenuta al Museo Fortuny di Venezia l’edizione 2023 di “Economia della Bellezza”, lo studio realizzato dall’Ufficio Studi di Banca Ifis nell’ambito di Kaleidos, il Social Impact Lab della Banca che promuove iniziative a favore di comunità e persone, con l’obiettivo di rappresentare l’eccellenza del Made in Italy, per celebrare i 40 anni dalla fondazione della banca Ifis.
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00:00 [Music]
00:04 500 billion euros spent, a growth of 16% compared to 2021 and 8% compared to 2019,
00:13 are the data relating to the value of the Italian economy of beauty, equal to 26% of the domestic product of the national order.
00:20 To say it, the 2023 edition of "Economy of Beauty", the study carried out by the Office of Studies of IFIS Bank in the field of Caleidos,
00:28 is the social impact lab of the bank, which promotes initiatives in favor of communities and people,
00:33 with the aim of representing the excellence of "Made in Italy", presented at the Fortuny Museum in Venice,
00:39 to celebrate the 40th anniversary of the foundation of IFIS Bank.
00:43 In IFIS Bank we have a project that strongly promotes the growth of the PMI,
00:48 Development Engine of the Economy of Veneto, which we wanted to call "Economy of Beauty",
00:53 to highlight the value of the artistic heritage of the set of art, architecture, crafts, craftsmanship and industrial design.
01:01 In other words, what we call "Made in Italy" is at the center of our bank,
01:05 said the President of IFIS Bank, Ernesto Fustenberg Fascio.
01:10 There is more and more beauty in the Italian GDP, according to the report of the Market Watch produced by the Office of Studies of IFIS Bank.
01:17 The economy of beauty, in fact, has represented 56% of the increase in the national GDP compared to the previous year
01:24 and even 33% of the increase compared to 2019,
01:28 making a substantial contribution to the recovery of the Italian economy after the pandemic.
01:34 The study of the 23rd edition was then collected in a volume,
01:38 with the testimonies of 11 protagonists of the economy of beauty,
01:42 not only enriched by the illustration of the work "Mercerie" by François Berthoud.
01:46 Iconic images that focus attention on an object such as scissors, metro or a ditale.
01:52 The 2023 edition wanted to emphasize how much the excellence of the "Made in Italy" manufacture
01:57 originates from the work of art masters, with particular reference to the figure of the artisan,
02:03 which still represents 54% of the turnover of the Italian manufacture.
02:08 A business is increasingly international, in which the manufacturing companies
02:12 consider craftsmanship irreplaceable by machinery in almost 9 out of 10 cases.
02:17 For 53% of the companies interviewed, in fact, craftsmanship does not present a simple search for luxury,
02:24 but a concrete tool to shape the ideas to be put into practice in the prototyping phase.
02:29 The meeting between beauty and well-done and good work seems to be an engine for the entire Italian economy.
02:36 Italiana