Ciara stopped by Genius to discuss her new hit “How We Roll,” which has been streamed over nine million times on Spotify to date. The Precision Productions, Deli Banger and Mr Kamera produced song also features Chris Brown. The song is off Ciara’s most recent project CiCi. On today’s episode of Verified, find out the how the song and collaboration came about.
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MusicTranscript
00:00 How we roll to me is we go get it.
00:02 We go get what's ours.
00:03 And we're relentless with that.
00:04 We're relentless with our determination.
00:06 We're relentless with getting what's out there to get.
00:10 That's how we roll.
00:11 There's nothing better than when you're locking with an artist and you have a vision for what
00:21 you see you guys doing together and they see it the same way.
00:24 I'm like, "Breezy on this record, he'll slide on this record so nice."
00:28 And this is the perfect time, I think.
00:29 We finally got to come together and make this moment happen.
00:33 And it's been many years in the making, you know, kind of thing.
00:36 So energy was just super wavy.
00:39 Every line mattered for us.
00:40 This is that song where you can ride to it, you can skate to it, you can vibe to it, you
00:44 can chill to it, you can, you know, just everything.
00:48 This record's everything to me.
00:49 So yeah, super special song.
00:51 "He said that I blow his mind, every time I'm activated, you just tryna catch a vibe,
00:57 CC got you fascinated, jump up in a brand new ride, BMW riding baby, I ain't gonna tell
01:01 you lies."
01:02 When it comes on, it's just like, "Ooh, what's that?"
01:05 Like, "He said that I blow his mind."
01:07 It's like, "Ooh, he's setting the mood."
01:09 Like, if you ain't smoking, you feel like you smoking on the top of this record.
01:13 Like it just take you to a natural high kind of place.
01:16 And so I got to come with that sauce up top.
01:18 I got to come with that little, you know, turn your lip up a little bit.
01:20 Like you feel a little something like that.
01:22 It's the perfect way to set the mood.
01:23 I always tell my husband, I'm like, "Babe, don't look at me and start talking that baby
01:35 talk stuff."
01:36 'Cause every time you look at me, something happens.
01:37 That's real.
01:38 Like that line is super real.
01:39 That's so powerful to me.
01:41 Like that look that you have with your love, that it's the power where it's like, they
01:45 can actually look at you and then your stomach starts to grow.
01:48 Like, that's powerful.
01:51 "You're my heart, I'm your rib.
01:52 If I ever had two for you, I would do a bid."
01:56 That's real talk.
01:57 That whole sequence is like one of my favorite sections in the record because it don't get
02:01 any more deep than that.
02:02 That's what we call bars.
02:03 That is bars right there.
02:04 I think any place confetti pouring down is a good thing.
02:19 You gotta turn up.
02:21 You gotta enjoy life.
02:22 You gotta make the party.
02:23 Make your own party how you wanna make it.
02:25 Don't kill the vibe.
02:49 Don't come up in here doing too much.
02:52 Just let the thing ride out.
02:54 That's when you know you grooving.
02:55 You into the groove.
02:56 Don't kill the vibe.
02:57 It's on tonight.
02:58 I'm talking about on sight.
03:01 It's just energy.
03:02 And there's nothing better than when you got the perfect vibes.
03:04 It's like that sweet spot.
03:05 Like when I say, "Ooh."
03:06 It's like, "Ooh."
03:07 So you going to another place with the vibe and it's just right.
03:10 "That's just how we roll.
03:14 You know what it is.
03:16 What it is.
03:17 How we roll.
03:19 You know what it is.
03:21 Like that, that, that.
03:23 That's just how we roll.
03:25 You know what it is.
03:26 What it is.
03:27 How we roll.
03:30 You know what it is.
03:31 Like that, that, that."
03:33 This hook was so hypnotic to me.
03:34 It was euphoric.
03:36 Another really fun thing is that I remember when I would be with my dancers in the rehearsal
03:41 hall.
03:42 You just play music.
03:43 And when they say, "Can you play that song, 'How We Roll' song again?"
03:45 You're like, "That's it."
03:48 "Baby do that to me like that.
03:51 You know I like it when you do it like that.
03:54 And baby yeah that's how we roll it like that.
03:57 And baby yeah that's how we do it like that, that, that.
04:00 Do that to me like that.
04:02 You know I like it when you do it like that.
04:05 And baby yeah that's how we roll it like that.
04:07 Oh baby yeah that's how we do it like that, that, that."
04:11 You know we're going to roll with laughter.
04:12 We're going to roll with love.
04:13 We're going to roll with good times, good vibes.
04:17 Everything feel good.
04:18 So yeah, that's how we roll.
04:19 This song allowed me to pour everything.
04:23 You know like when you're making a pot of a nice stew, it's like every ingredient that
04:28 you need is in the stew.
04:29 Every vegetable, everything.
04:31 Potato, got the meat.
04:33 I got everything you need in this stew, in this song.