Al-Futtaim Automotive Pilots The Development Of A New Green Mobility Ecosystem In The UAE
To support the fast-adoption of electric mobility, Al-Futtaim Automotive is architecting an entire EV ecosystem in the UAE
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00:00 In the quest for the UAE's Net Zero by 2050 goals, Al Futaim Automotive has emerged as a leader,
00:07 crafting a unique and comprehensive EV ecosystem in the UAE.
00:12 Let's explore their impressive portfolio steering the nation's green mobility ambitions.
00:18 From their partnership with a world-leading manufacturer of new energy vehicles comes BYD Ato3 and BYD Han.
00:27 For performance and innovation enthusiasts, they have the Polestar 2.
00:32 Volvo joins the journey with the Volvo C40 Recharge and XC40 Recharge.
00:38 Backing it all up is Al Futaim Automotive's charging solution, Charge2Move,
00:43 and their first IMI-accredited training center for EV service technicians.
00:49 The commitment also extends to commercial transportation
00:52 as Al Futaim Automotive launched the region's first heavy-duty Volvo electric truck range.
00:58 Our journey in the commercial electric vehicle started almost three years ago
01:06 with the trials of Volvo electric bus in partnership with RTA
01:11 to promote sustainable transport solutions in Dubai.
01:14 Recently this year, we introduced the first heavy-duty Volvo electric truck in the UAE.
01:22 The industry feedback is very positive, both from governmental and private sectors,
01:29 and the visions are aligned with the UAE Greater Vision for Sustainability.
01:36 I'm going to give you an exclusive information for you and your viewers.
01:40 We're working in the coming few months to launch an all-electric construction machine,
01:46 and we are very excited about it.
01:48 In its journey to pioneer a new EV ecosystem in the UAE,
01:53 Al Futaim Automotive is also redefining the customer experience
01:58 through a string of new innovative ventures, including their digital e-commerce platform.
02:05 E-commerce in the automotive industry is important regardless of electric vehicle
02:13 or regular combustion engine vehicle.
02:16 But for electric vehicle, there are two critical aspects related to that.
02:20 First, the fact that our customers that we are bringing are a lot more digital native,
02:25 early adopters on buying goods online,
02:28 but also they will be extensively searching for more information online.
02:32 And the cycle from the time that they have decided to look into an electric vehicle
02:37 until purchase is slightly longer than on a regular vehicle.
02:41 The reason being that they are trying to understand all the questions around
02:45 range, around charging infrastructure,
02:47 and all of these anxieties need to be lifted before they make up their decision.
02:51 And this is something that we have taken into consideration
02:54 when building our e-commerce platform for BYD and for Polestar.
02:57 Working hand in hand with the commercial teams,
03:00 we've packaged the way that is end-to-end,
03:01 so that on the website, all of the explanation is ready and readily available
03:07 for the customer to make up his mind.
03:09 And what we realized is that it was the winning formula.
03:11 So for BYD, for instance, which we have launched in the beginning of the summer,
03:15 for the first time in the history of Half-Life,
03:17 we actually launched a brand and a vehicle online
03:21 without anybody being capable to actually touch and drive the vehicle.
03:25 And yet, to our surprise, very rapidly, we had a big number of bookings being made online.
03:30 People ready to actually put their money in order to put their hands on the car first.
03:35 In one hour, we had the first booking, and after three weeks, we had over 150 bookings.
03:41 So the winning formula really on e-commerce and specifically for electric vehicles
03:45 is to have enough information for the customer to entirely make up his mind.
03:49 And then a journey online, which is very easy, very simple step.
03:53 You choose your car, you choose your finance solution,
03:55 and you choose your infrastructure option as well.
03:58 Al Fultaim Automotive leads the UAE's EV movement,
04:02 with a commitment to the country's net zero agenda,
04:05 a strong EV ecosystem, and a seamless digital customer experience.
04:11 The company is at the forefront.
04:13 [Music]