How is the NFL Perceived Around the World in Other Countries?

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Transcript

00:00 (upbeat music)

00:02 - Rick, we know that other sports leagues,

00:04 other professional sports leagues,

00:06 specifically the NBA,

00:07 have such a large following internationally

00:10 because a ton of countries play basketball,

00:13 a very similar thing for Major League Baseball as well.

00:16 The National Football League,

00:18 despite being king here in the States,

00:20 is a very uniquely American sport.

00:23 How is the NFL perceived globally

00:26 in all these markets like Munich, like London,

00:29 maybe even Mexico City,

00:31 where they are trying to get more investment?

00:34 - So I try to explain football

00:36 to my international friends,

00:38 and they kind of give me the blank stare

00:40 after a couple of polite minutes,

00:41 just like I do with cricket,

00:42 although I don't give a couple of minutes.

00:45 And so the bottom line is there was a certain

00:47 general presumption of sports that you grew up with.

00:51 That is not this,

00:52 but yet there is a subtle push to make sure

00:54 that that doesn't control this marketing process.

00:57 Look at the conversation we had last week.

01:00 Flag football, 2028 Olympics,

01:02 most probably men's, most probably women's.

01:05 People are saying, "Ah, that's not appropriate."

01:07 Well, of course it is,

01:08 'cause the NFL has a flag football program

01:11 that reach youth of football,

01:13 and there are 40 countries

01:14 that have a very significant presence

01:17 in the flag football world.

01:18 So it's not perfect, but look,

01:20 every other league, baseball, basketball, hockey,

01:24 American quote-unquote major leagues,

01:26 are doing it, and the NFL is gonna do it

01:28 like they normally do.

01:29 They're gonna try to capture the market.

01:31 (upbeat music)

01:34 (bells chiming)