Mercedes-Benz Pre-Night Show
Mercedes-Benz Group AG CEO Ola Källenius unveiled the forerunner to a whole new model family today at the Mercedes-Benz Pavilion on Apothekenhof at the Munich Residence in the centre of the city. In the age of electric and digital innovation, this concept car defines the company’s vision to elevate the vehicle portfolio at the gateway to the brand. Based on the new Mercedes-Benz Modular Architecture (MMA), it makes its mark through long-range efficiency, pioneering innovation, a beautiful and extraordinary aesthetic, sustainable materials and an entirely new operating system, MB.OS.
Transcript
00:00 [MUSIC PLAYING]
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00:40 [APPLAUSE]
00:46 Good evening, ladies and gentlemen,
00:55 and welcome to Mercedes-Benz here in Munich.
00:59 What makes a Mercedes a Mercedes in the electric era?
01:03 Our ambition is clear.
01:05 Defining class by elevating the game across the board.
01:09 That's what we have done time and time again since 1886.
01:14 Today, the concept CLA class is the forerunner
01:18 to an entirely new portfolio of electric first vehicles.
01:22 This car is the new long distance king
01:26 in its segment, with a range of more than 750 kilometers,
01:31 according to WLTP.
01:33 We will introduce four new models
01:35 developed from scratch on our new Mercedes modular
01:38 architecture, MMA.
01:41 A four-door coupe, a shooting brake, and two stunning SUVs.
01:46 All of them created by our engineers and designers
01:49 to fulfill one mission, elevating
01:53 every aspect of what customers expect from Mercedes.
01:58 For every segment we serve, the guiding principle is simple.
02:02 The cars are all electric.
02:04 The feeling is all Mercedes.
02:07 We have decided to make one of our most loved icons
02:12 accessible for even more people to enjoy.
02:16 We discussed it, and we thought, let's keep
02:19 doing what we're best at.
02:21 Let's do more.
02:23 There will be a smaller version of one
02:27 of our most iconic shapes.
02:29 Yes, there will be a little G.
02:33 [APPLAUSE]
02:36 It's just one of many fantastic new products
02:42 we will present to you in the future.
02:45 And with that, let's enjoy the rest of the night
02:48 and have a great time at the IAA 2023.
02:53 Thank you.
02:54 [APPLAUSE]
02:58 [SIDE CONVERSATION]
03:01 [SIDE CONVERSATION]
03:05 [SIDE CONVERSATION]
03:08 [BLANK_AUDIO]