• last year
More than half of adults aged over 45 never wear second-hand items - unwilling to wear ‘someone else’s clothes'.

A poll of 2,000 adults found there’s a perception among this age group that used garments are ‘unhygienic’, ‘tend to be faded’, and are of ‘poor quality’.

However, many of those, aged 18 to 34, have a different relationship with used clothes - with 60 per cent ‘happy’ to wear such items and regularly do.

And they’re keen on them because they’re ‘cheaper’, ‘better for the environment’, and ‘more unique’.

Furthermore, their fondness for used items has increased over the past year - 21 per cent have acquired more second-hand clothes during the past 12 months than they’ve ever done before.

The study was commissioned by cleaning and laundry experts, Dr. Beckmann [https://www.dr-beckmann.co.uk/], which teamed-up with stylist Lisa Snowdon through its 'Wear More, Wear Less' initiative to launch a pop-up clothing Swap Shop, with all second-hand clothing donations gifted to charity Save the Children.

This comes after the study, which aims to change perceptions of used clothing, found 39 per cent of those who don’t wear second-hand clothing would never even consider doing so.

However, 12 per cent would rethink their decision if they knew of ways to freshen-up old items and effectively bring them back to life.

Stylist and TV presenter, Lisa Snowdon, who appears on This Morning, has revealed her tips for revitalising old garments. She said: "There are certain perceptions of used clothing but those who avoid them are missing a trick.

“Many second-hand clothes have barely been worn, so you can pretty much purchase new items for a lot less.

“It’s also possible to revitalise garments which might seem destined for the bin - white items which have become grey can be restored and stains on clothes can be removed, as long as you have the right products to do so.”

The study went on to discover that 83 per cent of adults who wear used clothing would encourage others to - with the quality of such garments described as ‘excellent’ (16 per cent) and ‘good’ (61 per cent).

More than a fifth (22 per cent) even prefer shopping for pre-worn garments.

Charity shops (70 per cent) are the most popular haunt for second-hand clothes.

But apps, like Vinted and Depop (24 per cent) and vintage shops (18 per cent) are also favoured by many.

Parents were also polled as part of the study, and it emerged 57 per cent don't dress their children in second-hand clothing, while 38 per cent do.

And although most don’t currently dress their little ones in such items, 53 per cent would have no problem doing so in principle.

The study, carried out through OnePoll, found 83 per cent would be open to kitting their kids out in a second-hand school uniform.
Transcript
00:00 A staggering 1.75 million tonnes of textile waste is created in the UK each year.
00:05 I'm here with laundry and cleaning expert Dr Beckman who have launched their pop-up swap shop
00:10 for their Wear More Waste Less initiative,
00:12 providing top tips on how we can make the clothes in our wardrobe last longer.
00:16 There are several ways we can repair or revitalise the clothes in our wardrobe
00:27 or spruce up those second-hand purchases or donations. Here are some of my tips.
00:31 Having a capsule collection consisting of style staples is not only going to make our clothes,
00:39 but our money lasts longer. My top style staple is a gorgeous fitted blazer. If you want to wear
00:46 it to the office, more suited and booted, or throw it over your shoulders of a lovely long dress if
00:51 you're going to an event or a wedding. Another top tip when shopping for dresses, look at this item.
00:57 Can you wear it with trainers and sandals? Yes. But can you also wear it with some chunky knitwear
01:02 and a long coat? Can you wear this dress all through the year? Using laundry additives like
01:07 a specialist whitener, colour collector or a dedicated stain remover is going to ensure our
01:12 clothes don't fade and they will look fresher for longer, especially those school shirts as the new
01:18 term begins. Popping in a glow white or a glow white ultra into the wash is going to ensure
01:23 those whites stay brighter for longer throughout the whole school year. According to research from
01:29 Dr Beckman, shockingly the average clothing item is only worn 10 times and 39% of people would
01:35 never even consider wearing used clothes. One in five Brits throw away clothes that are still
01:43 wearable because there's so much that ends up in landfill. Like back when I'd be going out more,
01:47 I'd find like a dress to go out and then wear it once and then never wear it again. Yeah,
01:51 one person's trash is another person's treasure. Do you know what I mean? I'm like, oh look at this.
01:56 I just love how Dr Beckman are on a mission to change everyone's perception when it comes to
02:00 wearing and buying secondhand clothes, plus encouraging us to take care of the clothes
02:05 we already have in our wardrobes. This is amazing and by doing this we can wear more and we can
02:11 waste less.

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