Lufthansa CEO, Jens Ritter, took on a new role as an "additional crew member" to gain firsthand insights into flight attendant challenges and passenger needs. He shared his experience in a viral LinkedIn post.
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#LufthansaAirlines #CEO #JensRitter
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00:00 CEO of Lufthansa Airlines Jens Ritter took on a unique task recently that left him amazed.
00:09 He decided to go undercover as a flight attendant to experience first-hand what it is like to
00:15 be a part of the cabin crew.
00:17 In a post he shared on LinkedIn just last week, Ritter shared the details of his journey
00:21 and experience on the Lufthansa Airlines flight heading to Riyadh and Bahrain.
00:26 He flew with the cabin crew team as an additional crew member.
00:29 In his post, Ritter mentioned that this experience was eye-opening and revealed the significant
00:34 challenges that the crew members deal with on every flight.
00:38 Ritter shared that he was amazed by the amount of organization needed before as well as during
00:43 the journey, especially if something did not go as planned, for example, the meals offered
00:48 on the menu cards were not exactly the meals that were loaded on board.
00:52 Ritter also shared photographs of himself serving passengers and posing with the flight
00:56 crew.
00:58 He also observed that every passenger on board had a different mood and different kind
01:02 of energy and it was quite a task to keep up with all of them and make sure that they
01:07 had a smooth journey and delightful experience.
01:10 He served the passengers in business class on the way to Riyadh and worked in economy
01:14 class during the night on his way back to Frankfurt.
01:18 Although he had prior experience as a pilot, the unique demands of being a cabin crew member
01:22 were an entirely different experience for him.
01:25 He shared that he was under the assumption that he knew about the challenges a night
01:29 flight entails as he used to fly as a pilot, but to be present and attentive and charming
01:34 when the biological clock just tells you to sleep was something entirely different, he
01:38 added.
01:39 Ritter also said that his future decisions in the office would be influenced by this
01:43 newfound experience as a cabin crew.
01:45 He was also amazed at how much he had learnt during those few hours and thanked the incredible
01:50 crew, the delightful passengers and everyone involved for making this exceptional experience
01:55 possible.
01:56 Ritter's experience of stepping into the shoes of his cabin crew members is not an
02:00 isolated case for airline executives.
02:03 In May this year, KLM CEO Marjan Rinterl also assumed the role of a flight attendant, serving
02:08 passengers on a flight from Los Angeles International Airport to Amsterdam's Skyfall Airport.
02:14 In 2013, Sir Richard Branson, founder of the Virgin Group, fulfilled his duties as an AirAsia
02:19 flight attendant as part of a bet he lost to AirAsia's Tony Fernandez.
02:47 [Music]