Augtraveler has combined Augmented Reality (AR), Geo-Fencing and Multimedia to provide an enhanced experience for travellers at UNESCO World Heritage sites in India. The judges were impressed by how the app draws users’ attention to engage with authentic cultural environments and purchase local arts and crafts. Craftspeople are trained to add their products and services on Augtraveler’s Curated Online Marketplace, and its platform is open for other ‘authored experiences’ too. In the light of the Covid-19 crisis, Augtraveler facilitated individual self-guided touring and signposted opportunities to meet with and purchase from local people.
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#Awards #IRTA #Travel #OutlookTraveller #OutlookMagazine #OutlookGroup
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00:00 [MUSIC PLAYING]
00:03 OrgTraveler's mandate is to facilitate
00:08 building a sustainable tourism model
00:11 to make heritage and culture available for all.
00:15 It is noteworthy how OrgTraveler's use of new age
00:19 technology to enhance interpretation of heritage
00:22 sites is even more apt in the current COVID times.
00:26 The virtual interpretation and interactions
00:29 using augmented reality for the World Heritage
00:32 Cultural Sites of India on a mobile device
00:36 is already a convenient option for interested users.
00:40 In the post-COVID era, this app-based intervention
00:43 would be an important intervention
00:45 for the free, independent segment of travelers.
00:49 More importantly, in the current COVID-19 phase,
00:53 OrgTraveler platform is now working
00:56 to enable local smaller community businesses
00:58 to collaborate with us and enable
01:01 them to co-create cultural and immersive walk-led experiences
01:06 on the platform.
01:07 This can prove to be a significant game changer,
01:10 since the platform can provide a digital scale
01:13 to these communities where they can reach to a much wider
01:17 audience and get predictability in their revenue streams
01:21 over time.
01:22 It will also enable the communities
01:24 to evolve new trails and experiences,
01:27 thereby facilitating a viable economic model to evolve.
01:32 This will help provide a win-win situation of all stakeholders
01:36 across the value chain and also preserve
01:39 the intangible cultural heritage of India.
01:43 [MUSIC PLAYING]