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00:00 Sports press Rick Harwin, another $1.3 trillion business of sports.
00:04 And you're on the record.
00:06 Messi, Apple, what's the impact?
00:09 Well, Apple, one of the most secretive companies in the world, but yet consultants have tried
00:13 to pry out the numbers to see Messi's global impact.
00:18 They're coming up with a 75% increase in viewership.
00:22 And of course, the streaming gives them the ability to outperform last week, US versus
00:27 Netherlands.
00:28 This on the men's side, bigger.
00:31 The bottom line also is Messi has the ability to generate his own revenue here, but also
00:38 as far as jersey sales, the quickest increase in jersey sales for a person changing uniform
00:44 in the history of US sports, probably.
00:47 This $600 million man out-Brady's Tom Brady as far as a Buccaneers jersey is concerned.
00:53 And most important, stability and income for the MLS.
00:57 I'm Professor Rick Harlow, Daily Numbers game.