RENT A RASTA

Every year over 80,000 middle-aged women flock to Jamaica in search of the "big bamboo." They are not necessarily into long-term relationships, but many return regularly to their island boy who sport Rastafarian-style dreadlocks, bringing money and gifts like jewelry and designer sneakers, a practice called “rent a rasta.”

But who are the real Rastafari and how do they feel about being used to market everything Jamaican?