A.Balasubramanian on Increasing Distribution Channel | OLM interaction
A.Balasubramanian, CEO, Birla Sun Life AMC, speaks on increasing distribution channel, investment in direct and regular mediums.
Subscribe to Outlook Money for more: https://goo.gl/jHD2AA
#ABalasubramanian #BirlaSunLifeAMC #OutlookMoney #Money #OutlookMagazine #OutlookGroup #OLMInteraction #IncreasingDistributionChannel
Subscribe to Outlook Money for more: https://goo.gl/jHD2AA
#ABalasubramanian #BirlaSunLifeAMC #OutlookMoney #Money #OutlookMagazine #OutlookGroup #OLMInteraction #IncreasingDistributionChannel
Category
đ
NewsTranscript
00:00 So, the experience which I am seeing is clearly distribution channel is growing, distribution
00:15 channel is not regrowing actually distribution channel has got his own share and he is gone
00:21 he has got his own niche of dealing with their own customers expanding the market.
00:26 There is another channel during this period also speaking of a new distributors also who
00:31 have been part of the organized channels such as banks, such as national distributors who
00:37 probably would have now had a got a higher confidence of being on their own.
00:41 So, they become actually some of them become advisors RIAs registered advisors and some
00:45 of them are also becoming a simple distributor of mutual fund.
00:49 So, that piece also is growing that is why I see actually a new set of distributors also
00:52 coming in.
00:53 As far as the RIA concern I think everybody is of course, registration rates are rising,
00:59 but they are the people actually who are looking at building a model which is in the long term
01:03 interest of you have to give advice and charge them that model is growing, but as a percentage
01:08 of total assets whether it is growing is not significant.
01:11 The third channel which of course, I have seen a marginal rise which is our direct channel
01:17 which again is actually you seen a marginal rise only from those people who are not dependent
01:23 on any hand holding.
01:24 And there are the young people who actually have got easy access to the net and then they
01:29 are they willing to transfer on their own such kind of channels we have seen a marginal
01:33 improvement, but predominantly the assets are still driven by distributors across the
01:38 country.
01:39 Thank you.
01:43 (upbeat music)