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00:00 [Music]
00:22 Oh, that smells so good!
00:24 We can really eat a little bowl as a reward.
00:26 I always say that you need rewards.
00:28 After the effort, you need a reward.
00:30 Cheers!
00:32 By the way, speaking of cheers,
00:34 Happy New Year! It's the new year!
00:36 I wish you a really happy new year,
00:38 I wish you a lot of success in your projects,
00:40 a lot of beautiful videos, a lot of beautiful photos,
00:42 a lot of beautiful things, simply.
00:44 And on my side, I plan to release a lot more videos this year
00:46 because I see that you start to like the videos,
00:48 we start to create a good little community.
00:50 So I'm going to spend a lot more time on YouTube this year,
00:52 release more content, stay connected because
00:54 there are beautiful things coming this year.
00:56 So I wanted to make this video, try to challenge myself a little bit,
00:58 challenge myself a little bit.
01:00 I wanted to try to make a commercial, a real pro commercial
01:02 with nothing else than my phone.
01:04 Disclaimer, the purpose of this video is to show you
01:06 that it is not necessarily necessary to buy
01:08 cameras and lenses at several tens of thousands of euros.
01:10 Sometimes it's worth it to invest a little more
01:12 in the light than on the camera part.
01:14 So that's what I'm going to show you with this video.
01:16 I'm only going to use my smartphone,
01:18 so the iPhone 8, it's not even one of the last,
01:20 it's the iPhone 8. There are much more powerful smartphones
01:22 in photos and videos than the iPhone 8,
01:24 but at least you will know that the commercial
01:26 you saw at the beginning of this video,
01:28 it was filmed entirely with this phone, the iPhone 8.
01:30 To make this commercial, I was quite inspired
01:32 by other creators who make similar videos,
01:34 Daniel Schiffer, Austin Paul.
01:36 I tried to get inspired to have creative ideas,
01:38 but I wanted to film everything with my phone,
01:40 it's the price I took with this video
01:42 to show you that you too, if you equip yourself
01:44 a little in light, you can make really pro videos
01:46 with your phone that you have in your pocket.
01:48 In terms of equipment, I only used
01:50 two LED panels, so I have the Falcon Eye,
01:52 which is a circular LED panel that I use
01:54 on all my shootings, which is super practical.
01:56 I also use a small LED panel that is right here,
01:58 Arpature, a small LED panel here,
02:00 which is really small but which lights up a lot.
02:02 Besides, it's lighting me up for this video.
02:04 In terms of camera, iPhone 8.
02:06 And for the rest, we had a huge budget
02:08 to spend at Cultura,
02:10 so I spent 3 euros in all.
02:12 I bought these pieces of orange paper.
02:14 I taped one on the table, the other on the TV
02:16 and here I had my setup.
02:18 Ok, so we're off for the first take of the day.
02:20 So here, the goal is that we're going to have the logo
02:22 at the very beginning on the orange background.
02:24 The logo will make a rotation with a 3D effect
02:26 and the box will appear with this same rotation.
02:28 So that's going to be the first little transition.
02:30 On the foreground of the cereal box that turns,
02:32 in terms of light, I have the big LED panel
02:34 which was just above the table, which came to light
02:36 the cereal package. And the little LED panel,
02:38 I put it right under the table and it came to light
02:40 the background, in fact, to bring out
02:42 the cereal package. There is a kind of halo
02:44 of light just behind the cereal package, it brings it out.
02:46 It adds a really nice side,
02:48 I think. Something really important to do
02:50 is that, like any camera,
02:52 you have to manage the video settings well.
02:54 So here I navigated between 4K
02:56 60 frames per second and 1080
02:58 at 240 frames per second.
03:00 240 frames per second is huge, it's twice as much
03:02 as the A7 III with which I film all the time.
03:04 4K 60 frames per second, that's also
03:06 impressive, so really, despite the fact that it's
03:08 an iPhone 8, we have huge capabilities
03:10 and you can do a lot of interesting things with that.
03:12 For almost the whole video, I used this
03:14 little... I have no idea what it's called...
03:16 A phone holder, it's called.
03:18 It's a very popular name.
03:20 I received it with one of my stabilizers, I never
03:22 used it, but for this video, it really helped me.
03:24 So here, I put my phone
03:26 on the tripod and here, the most
03:28 important thing to do, very important to do,
03:30 the technique I'm giving you is for iPhone,
03:32 but I'm sure it works on all the other smartphones, it's the basis.
03:34 You're going to click on your subject and stay
03:36 pressed on it.
03:38 And here, we can see "AE and AF locking".
03:40 So here, we locked the exposure and
03:42 the autofocus. That's essential.
03:44 And just on the right of the square, you're going to see the little sun and
03:46 you're going to be able to go up or down to manually manage
03:48 the exposure of the shot. So that's
03:50 really important and you have to do it
03:52 at every shot to have a professional rendering
03:54 and avoid exposure changes
03:56 or focus changes.
03:58 To make this shot, I used the stop motion technique
04:00 so it's not a video, it's a series
04:02 of pictures that are put end to end.
04:04 So what I did is I took about 50 pictures
04:06 and each time, between each picture, I did a little
04:08 rotation, I turned the cereal packet a little bit
04:10 and then, all the pictures put end to end,
04:12 it makes this video.
04:14 It's the principle of stop motion, I don't do it a lot
04:16 in normal time but on this video, I did it on two shots.
04:18 I did it on the one just after, I'm going to show you.
04:20 If I wanted to do the same shot in video, it would have taken me hours
04:22 because it's hard to make it really turn on itself
04:24 so that it really stays centered in relation to the camera.
04:26 I think I would have really struggled. So here,
04:28 the stop motion was super practical and
04:30 for once, it works well. Then, for the second shot,
04:32 we go back to stop motion.
04:34 To show you more concretely how I did it, I set up
04:36 the phone in top shot, I put the first
04:38 little cereal on the table, I took a
04:40 picture, then I put two cereals
04:42 on the table, I took a picture again, then
04:44 I put a lot more cereals on the table,
04:46 I took the picture. It's a series of pictures that I put
04:48 side by side to create this stop motion.
04:50 Then, when all the cereals leave, it's once again
04:52 the same operation except that here, I removed the cereal
04:54 all at the top right, I took the picture,
04:56 then I removed the two cereals that were
04:58 at the top right, I took the picture. All of this
05:00 by following the diagonals and we have a pretty nice effect.
05:02 When editing, I created a sequence
05:04 with all the pictures, which allowed me to
05:06 add a zoom and a rotation.
05:08 When editing, it doesn't take long to put everything together,
05:10 so it's worth trying this technique a little more.
05:12 There are really nice ideas to have with stop motion.
05:14 Next shot, we are still
05:16 in top shot. Here, I put the cereal
05:18 packet just below, so I was with the tripod
05:20 once again. And what I did is that I
05:22 opened and closed the packet. I did it a lot
05:24 of times to be sure I had the right grip.
05:26 And then, editing is nothing more than masking.
05:28 So I came, image by image, to outline
05:30 the packet. Feel free to go see the video
05:32 right here to see how I do the masking
05:34 and how I edit my videos.
05:36 I give you a lot of editing tips in this video,
05:38 so I'm not going to dwell too much on it
05:40 in this video, but you have the overall idea.
05:42 Then, for the next shot, I wanted to have
05:44 a kind of transition between the shot of
05:46 the packet opening and the next shot
05:48 where the packet exposes itself against the table.
05:50 [Music]
05:52 I couldn't do that alone because
05:54 I wanted to do a double movement. I wanted the camera
05:56 to move at the same time as the cereal packet. And for my
05:58 transition to work, my camera really had to
06:00 start at the top, so like the shot
06:02 just before with the packet opening,
06:04 and then follow the cereal packet
06:06 and explode on the table.
06:08 So I really wanted all the cereals to come out,
06:10 to jump, to go in all directions to create an explosion.
06:12 So I had to film everything in 240 frames per second.
06:14 -2, 1, go.
06:16 -Ouch!
06:18 -Basically, since you're not very high,
06:24 you throw and you kick at the same time.
06:26 [Whistle]
06:28 I think if you really kick it, it's going to jump.
06:30 Throw and kick.
06:32 Throw and kick.
06:34 Throw and kick.
06:36 -1, 2, 3.
06:38 [Scream]
06:40 [Laughter]
06:42 Next shot, really nothing special.
06:48 For once, it's just the cereals falling.
06:50 I filmed everything in 240 frames per second
06:52 in 1080. At the end of the shot,
06:54 I added a little acceleration with a
06:56 temporal remapping, so a crescendo acceleration.
06:58 For that, we just
07:00 right-click on the "FX",
07:02 "Speed Modification", "Speed".
07:04 We press "P" to create the first point.
07:06 We just move it here.
07:08 And then you can start creating the movement.
07:10 We're going to come and smooth the movement.
07:12 And there you have an acceleration.
07:14 I don't have any other words. Crescendo.
07:16 For this shot, so here, I have to tell you,
07:18 I screwed up everywhere. So here, again,
07:20 we're in top shot, so I moved the camera
07:22 above the orange sheet.
07:24 I took a handful of cereals, I got
07:26 at 240 frames per second and I threw
07:28 the cereals towards the lens.
07:30 The goal is to have an interesting shot with the cereals
07:32 coming closer and then moving away.
07:34 I didn't have much to expect, I did the test
07:36 and I'm pretty happy with the result.
07:38 I had to do this shot, however,
07:40 about 20 times, so I have to tell you that there were
07:42 cereals everywhere in the apartment. I'm sure
07:44 there must still be some everywhere. Next shot!
07:46 So here, we have a shot that was super hard.
07:48 It took me hours, not at all.
07:50 It was super easy to do. I put the camera in top shot.
07:52 It's the 20th time I say "top shot".
07:54 I threw the cereals right next to the phone.
07:56 [crunching]
07:58 That wasn't necessary, Alex.
08:00 [crunching]
08:02 [crunching]
08:04 [crunching]
08:06 [crunching]
08:08 In post-production, I added a zoom and a little
08:10 rotation. We don't see it much because everything is
08:12 hyper-symmetric in the shot. It's very simple,
08:14 but it works. The shots with the milk,
08:16 again, nothing special. However,
08:18 we had to be two to do it, so my girlfriend
08:20 poured the milk while I was doing the two shots.
08:22 What's cool with the phones is that
08:24 it's not a macro lens, but almost.
08:26 You can really get closer to the subject
08:28 to have a shot with a lot of details.
08:30 The big difference between a smartphone
08:32 and a normal camera is that you won't be able to
08:34 zoom with a smartphone. You won't be able
08:36 to have blurry backgrounds. Except for
08:38 the very recent phones, you have a kind of
08:40 blurry background. Most of the time, it's
08:42 pretty average. You can see on the sides that it doesn't work
08:44 very well. That's the big difference between a phone
08:46 and a camera. You won't be able to
08:48 zoom with a phone. But that's not a problem.
08:50 In this video, you can see that I only
08:52 did wide angle. I filmed everything in wide angle.
08:54 Honestly, it's enough to make a nice video.
08:56 For the penultimate shot, I only
08:58 came with my phone to do a
09:00 little movement effect from right to
09:02 left to have a little more dynamic,
09:04 a little more movement, and have a shot with
09:06 more character because the lion is
09:08 powerful. So I wanted to do a powerful
09:10 shot too. Then, this shot
09:12 works well with the final packshot,
09:14 the shot right after, because
09:16 we have the little movement effect from right
09:18 to left. We arrive on the lion and then
09:20 on the final packshot, the cereal box
09:22 falls on the table. So that's a logical sequence.
09:24 Before the last shot, we have the movement
09:26 towards the lion, the cereal box that falls.
09:28 It looks like the cereal box is alive, that there is really
09:30 a lion inside. And for this final packshot,
09:32 I created a little setup with
09:34 the cereal bowl, the milk that I put in a pot.
09:36 I had nothing else in my hand so I used this pot.
09:38 The cereal box and then I
09:40 tried to find wheat to make the final packshot
09:42 aesthetic. But it was impossible to find, so
09:44 I used...
09:46 I found this in the apartment.
09:48 It's not wheat but it's all I had on my hand.
09:50 And it's beautiful, it's pretty,
09:52 it's aesthetic, it's
09:54 retinally... pleasant
09:56 to watch.
09:58 For this final packshot, I wanted to have a little camera movement
10:00 that was moving back, that was revealing
10:02 the setup. And to do that,
10:04 I only used the GorillaPod,
10:06 which was perfectly sliding, so it allowed me to move back.
10:08 And when my girlfriend dropped the cereal box
10:10 on the table, it shook the camera.
10:12 It was not planned at all, I had not thought about it at all.
10:14 And in fact, the shot was done in one
10:16 take because it was impeccable. There was a
10:18 vibration and a kind of movement.
10:20 Again, it was not planned but it worked
10:22 really well so we did it in one take. And it marked
10:24 the end of the shooting. That's about all the work
10:26 that was done on this video. If you're
10:28 a beginner, what I'm trying to tell you is that
10:30 light is really important in
10:32 video, especially for this type of video, video products.
10:34 So if you're a beginner, I strongly advise you
10:36 to invest in light equipment
10:38 to have a professional rendering. So if you're one of
10:40 the people who think that your phone makes
10:42 crappy videos, crappy photos, try
10:44 to work a little more on the light,
10:46 to have a nice light and you'll see that
10:48 the videos will be much better, even
10:50 with a phone. I hope you enjoyed this video.
10:52 If you have any questions or if you want to
10:54 say anything, put everything
10:56 in the comments, I answer everyone. Thank you
10:58 again for following this video so far. Take care of yourself.
11:00 Have a great 2021.
11:02 [Music]
11:26 you