Elon Musk annonce la fin de Twitter, remplacé par X.com

Numerama

Il faudrait être fou pour tuer une marque aussi connue que Twitter, non ?  Le 23 juillet, Elon Musk a annoncé qu’il allait détruire l’identité du réseau social qu’il a racheté pour 44 milliards de dollars, pour le transformer en « X », en hommage à sa lettre préférée. Non, ce n’est pas une blague, la direction de Twitter a bel et bien confirmé que ce projet était réel, et sur le point de se produire. Depuis le 24 juillet, le site x.com redirige vers l’ancien Twitter, avec un nouveau logo sur la page d’accueil.

Transcript

00:00 Twitter doesn't exist anymore, Elon Musk decided to change his name.

00:03 Elon Musk decided to kill Twitter to turn it into X.

00:06 Yes, X, like the letter.

00:08 So yeah, it's a really weird change.

00:10 Twitter has hundreds of millions of users worldwide.

00:13 It's a popular brand and well-known.

00:15 Even people who don't use it know what a tweet is.

00:18 Strategically, getting rid of a brand like Twitter to take a new one like X is completely crazy.

00:23 It doesn't make any sense, it's just going to cause problems.

00:25 The letter X is associated with porn and could cause online reference problems.

00:30 Elon Musk is in a big mess.

00:32 The worst part is that he did it on a whim.

00:34 He tweeted on July 23rd that he was going to delete the bird, that he was going to replace the blue with black

00:39 and Twitter suddenly accelerated by deploying changes little by little and not all at once.

00:43 The logo was even chosen by a fan and wouldn't even be an original logo.

00:49 It really looks like improvisation.

00:50 The moment we shot this video, Twitter started to disappear.

00:54 X.com exists, the logo has been replaced and the Twitter account has been renamed.

00:59 In the next few hours, it should completely disappear.

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