In the November issue of Outlook Business, know about the business of digital marketing.
Bhuvan Bam, one of the most popular social media influencers, feels that relatability is at the centre of his brand tie-ups. And brands tap into the boy-next-door image of Bam.
#Brands #Influencers #Business #OutlookBusiness #OutlookMagazine #OutlookGroup
Bhuvan Bam, one of the most popular social media influencers, feels that relatability is at the centre of his brand tie-ups. And brands tap into the boy-next-door image of Bam.
#Brands #Influencers #Business #OutlookBusiness #OutlookMagazine #OutlookGroup
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NewsTranscript
00:00 (upbeat music)
00:02 (upbeat music)
00:05 (upbeat music)
00:34 - Just an ordinary boy next door, or maybe not.
00:37 For someone who worked a night job
00:39 at a Mughlai restaurant in Delhi,
00:41 Bhuvanbham has found virtual super startup
00:44 on the world wide web.
00:46 Uncensored, unapologetic, and sincerely hilarious.
00:50 Will the real Bhuvanbham please stand up?
00:52 (upbeat music)
00:56 - Content is one aspect of it,
00:58 and your personality is the other aspect of it.
01:01 If the two gel well,
01:04 if they both gel well with the audience,
01:06 that's where the audience never disconnects.
01:09 You can be a very good content creator,
01:12 but your personality, your persona online can be weird.
01:15 (speaking in foreign language)
01:19 So people will find other options, which is true,
01:24 which happens, usually happens.
01:27 But how transparent you are with people,
01:29 it counts, it matters a lot.
01:30 (upbeat music)
01:33 It's a never ending greed, but you need to...
01:42 (speaking in foreign language)
01:47 People are dreaming to get such numbers.
01:53 You also had dreamt once.
01:54 Now that you have it, you're thinking, why not?
01:59 Why not more?
02:03 I think that's wrong, but that's how humans work.
02:08 - 22 million subscribers, 3.52 billion views clocked in.
02:12 No wonder brands want a piece of this virtual influence pie.
02:17 - I would go for a shampoo brand.
02:20 (speaking in foreign language)
02:24 Then I can, without anyone telling me,
02:31 without the brand constantly repeating,
02:33 asking me to recall, give that recall value, recall value.
02:38 I'll go ahead and without their permission,
02:40 I'll tell people to get this.
02:42 That's the kind of association one must have.
02:45 - For more than just the sneak peek at Brand Guvanbham,
02:49 pick up the latest issue of Outlook Business
02:52 on stands right now.
02:53 (upbeat music)
02:56 (upbeat music)
02:58 you