(Adnkronos) - “Con 165 punti vendita in diversi comuni italiani serviamo più di 6 milioni di famiglie e l’80% delle mamme italiane. Queste persone cercano, oltre ai prodotti e servizi, aiuto, supporto, una guida. Noi in azienda lo chiamiamo welfare di prossimità”. Così Alberto Rivolta, Amministratore delegato Prenatal nel suo intervento in occasione della terza edizione degli Stati generali della natalità in corso a Roma.
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00:00 I think this is a fundamental moment, very important, because it allows us to focus on one of the most relevant issues at the moment,
00:11 and also an object of political debate, the fact that no more new children are born.
00:18 This year Prenatal has decided to participate in this event, because we are turning 60 as a company,
00:27 and 60 years ago, more than 278,000 children were born every year in Italy.
00:33 Today we are below 400,000 births, so it is a fundamental problem that affects the economy and the cultural development of the country.
00:45 For this reason it is essential to turn on all possible attention.
00:49 This forum is used to raise awareness among people, politicians, institutions and companies, so that we can do something about this issue.
00:58 I thank you for your question, because I like to use the concept of "parenthood" because we talk a lot about no more new children being born,
01:10 but in reality, our vision, our angle and point of view is that no more new parents are born.
01:17 This is perhaps the most important aspect, because the non-birth of new parents represents the real problem of our state, of Italy,
01:29 and consequently we have to work so that we can put in place the conditions for the new generations to be parents.
01:36 All these words, "parenthood", "parents", are based on a single root, which is that of "generate", therefore being generative.
01:43 It is a theme of passing on, of delivery from a parent to a child, who then becomes a grown-up and becomes a parent himself.
01:50 This is the concept I like to use.
01:53 Pre-natal is obviously active in the world of play, through pre-natal teachings, but if I broaden the vision at the group level,
02:02 we are also talking about Toy Centers, other teachings such as the Bimbo Store, Faust Farts,
02:06 and all these teachings that are on the territory, are support for families at the local level.
02:13 We occupy more than 300 municipalities in Italy, 300 points of sale in several Italian municipalities,
02:19 and through a "welfare" of proximity, so I like to define it, that is, we assist many families, many new parents, many new mothers,
02:29 so that new children are born and can be happy families.