Cependant, l'idée en elle-même était insane !
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00:00 Do you remember this?
00:01 It was one of the 2021 hits, but there is a hidden story behind this sound.
00:09 Basically, Gayle posts a video where she asks people if they have any music ideas.
00:13 TikTok goes around and the most liked comment asks
00:16 "Can you write a breakdown sound using the letters of the alphabet?"
00:20 So Gayle responds to this comment with what will become her flagship song.
00:23 Many people will therefore think that the sound came from there,
00:26 except that later on the public quickly debunked that it was actually a marketing trick.
00:30 The profile of this subscriber belongs to Nancy Berman,
00:33 Nancy Berman who works at Atlantic Records, the label where Gayle is signed.
00:37 People have therefore understood that it was false, it has been a bit of a buzz in the media,
00:40 but for me it is not there that is the real problem.
00:42 It is a marketing trick that is objectively an incredible marketing trick,
00:45 and which in my opinion has nothing problematic.
00:47 You are lucky to have the financial and strategic support of a label, taking advantage of it.
00:51 The real problem for me is the lies that were made afterwards.
00:54 First by the label which publicly expressed itself on the subject by debunking,
00:58 then Gayle herself took the floor on the subject by debunking in turn,
01:02 and for me that's the real problem.
01:03 Because the only answer to provide once the public discovered that it was marketing,
01:08 it would have been to say "Yes, we worked on the marketing of this music so that it explodes, haha it's funny, we got you."
01:13 Because it's the truth and it doesn't matter.
01:15 But to lie on the subject has two consequences.
01:18 One, you contribute to the fact that people think that marketing is bad,
01:21 while spoiler alert, without marketing your music will not sell.
01:24 And two, you are lying to your community while you claim to be authentic.