• 2 years ago

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Transcript
00:00 There's a reason that this fried chicken may look finger-licking familiar.
00:04 This is the new flagship branch of Rostec's, the chicken chain replacing KFC in Russia
00:10 after its parent company Yum Brands finalised its exit from the country over the war in
00:15 Ukraine.
00:17 The shops and franchise rights were sold to local company Smart Service, who say they
00:21 plan to expand quickly in this new transition.
00:25 "Our task is to encourage our partners to switch to Rostec's, as we believe that's the
00:30 only way for us to develop."
00:34 Though KFC was once the country's largest fast food chain, the Russian rebrand continues
00:39 to feature the signature red and white colour scheme and bosses insist its menu and suppliers
00:44 will stay the same.
00:46 It's a revival for Rostec's, previously a popular post-Soviet brand launched in 1993
00:52 before KFC bought it and customers say they're pleased to see its comeback.
00:57 "For us, Rostec's is like a childhood memory.
01:01 They were here before and they came back."
01:03 "The workers are just as welcoming as before.
01:07 I actually didn't feel any difference between KFC and Rostec's."
01:13 Moscow's invasion of Ukraine last February triggered an exodus of foreign corporations,
01:18 causing many to reopen under a new brand name.
01:21 McDonald's also withdrew from the country last May, with former outlets being renamed
01:26 as Delicious Full Stop.
01:27 [BLANK_AUDIO]

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