How to collect customer reviews using email marketing

... Some businesses often try to “bribe” their customers with freebies in exchange for reviews, but this is often deemed unethical as it may skew your reviews and is seen as a corrupt inducement for a process that is supposed to be completely objective. So it’s best not to use financial incentives in exchange for reviews. Instead, appeal to your customers to give their honest reviews, and to participate in the success of your company. If you have established a community of friendship with your customers, many of them will be happy to support your business. Use fun and inclusive words like “Let others know that Papa Joe’s has THE best burgers in town!” ...