Bridgestone Brand Returns for Super Bowl XLIII

Halftime show and commercials spotlight Bridgestone tires Back for its second year on advertising's biggest stage, Bridgestone Americas Tire Operations (BATO) will showcase two new commercials and serve as the title sponsor of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during the NBC telecast of Super Bowl XLIII on Feb. 1 from Tampa Bay, Fla. BATO will air two 30-second commercials during the Super Bowl, one will run at the end of the 1st quarter; the other commercial will air during the third quarter. A talented production team created fun, memorable commercials that showcase the performance of Bridgestone tires and reinforce the key message that "for drivers who want to get the most out of their cars... it's Bridgestone or nothing." The descriptions below offer a peek at what viewers can expect to see on Super Bowl Sunday. Produced for Bridgestone