How to skyrocket Black Friday & Cyber Monday Sales
If you’re an e-commerce business that wants to capitalize on this year's Black Friday and Cyber Monday sales season. These are the 15 things to do before Black Friday that will skyrocket your sales,
⏱️TIMESTAMPS⏱️
0:00 Intro
1:01 When To Prepare
1:40 How to track effectiveness
2:02 How to ease people’s purchases
2:26 How to build customer trust
2:53 How to create a contact database
3:37 How to make them buy now
4:11 Don’t let them forget what they want
4:48 Did they leave? Bring them back
5:49 How to let everyone know a sale is on
6:09 How to increase free publicity
6:57 Establish a schedule
7:49 What about your ADs
8:22 How to improve on a masterpiece
8:52 Don’t let things get out of control
9:55 How to incentivize people to purchase faster
10:32 In conclusion + bonus tip
★ Create your free online store with Shopify: https://bit.ly/Shopify90Day
#blackfridaytips #cybermondaytips #shopifytips
⏱️TIMESTAMPS⏱️
0:00 Intro
1:01 When To Prepare
1:40 How to track effectiveness
2:02 How to ease people’s purchases
2:26 How to build customer trust
2:53 How to create a contact database
3:37 How to make them buy now
4:11 Don’t let them forget what they want
4:48 Did they leave? Bring them back
5:49 How to let everyone know a sale is on
6:09 How to increase free publicity
6:57 Establish a schedule
7:49 What about your ADs
8:22 How to improve on a masterpiece
8:52 Don’t let things get out of control
9:55 How to incentivize people to purchase faster
10:32 In conclusion + bonus tip
★ Create your free online store with Shopify: https://bit.ly/Shopify90Day
#blackfridaytips #cybermondaytips #shopifytips
Transcript
00:00If you’re an e-commerce business that wants
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undefined:undefinedFriday that will skyrocket your sales,
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undefined:undefinedit’s time to make sure you’re prepared.
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00:54Number 15
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undefined:undefinedin the beginning of summer,
01:04the Black Friday sales event is a catalyst
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undefined:undefinedyou’re wondering when you should start to prepare,
01:19the answer is right now. Normally the months
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undefined:undefinedTrack your performance.
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01:47Once the sales weekend is
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01:58Number 13
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undefined:undefinedcustomers to spread their payments.
02:11Allowing your customers to pay in installments
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undefined:undefinedBuild customer trust.
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undefined:undefinedyour site helps reassure
02:35potential customers that you’re a reputable brand.
02:38While listing trusted payment methods like PayPal
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undefined:undefinedIncrease your email subscriber list.
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undefined:undefinedAlso, do not abandon those subscribers, establish
03:13campaigns to send them information at least once
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03:31Number 10
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undefined:undefinedstock or if it’s an imminently ending sale:
03:45these factors help nudge your visitors towards
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undefined:undefinedare often impulse buys, adding a little
04:03bit of persuasion helps get those items into
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undefined:undefinedCapitalise on the increased browsing activity
04:16of bargain-hunting customers
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undefined:undefinedIt really just means that you’re able to remind
04:30them of something they looked at on your site
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04:42Implement abandoned cart emails
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undefined:undefinedmarketing strategy. Utilising an email service
04:57provider such as Klaviyo may be of help. If
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05:14The idea is that if a visitor adds a product to
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undefined:undefinedchance of a sale. With an average e-commerce
05:36cart abandonment rate of 69.8%, Black Friday
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undefined:undefinedupcoming Black Friday sale.
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undefined:undefinedyour sale is launching so they don’t miss out.
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undefined:undefinedapproach to the Black Friday Cyber/Monday weekend.
06:17This allows customers to save products for
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undefined:undefinedsocial channels equals free marketing!
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06:45We read all your comments. Send us any
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06:55Number 5
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undefined:undefinedyou maximise revenue by strategically promoting
07:10certain lines at certain times? Do you have a
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undefined:undefinedwhat they’ve shown an interest in.
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07:41It’s a great way to easily
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undefined:undefinedcreatives to promote your sale.
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undefined:undefinedShoppers are typically more receptive
08:10to ads during the seasonal holidays
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undefined:undefinedAssess and improve your website’s user journey.
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undefined:undefinedview inside your Shopify store.
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08:49Number 2
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undefined:undefinedstrategy, you need to ensure you have the
09:07infrastructure to fulfil them. Make sure
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undefined:undefinedproducts, use it as an opportunity!
09:23Utilise an out of stock notification app on your
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undefined:undefinedproduct to complete the purchase.
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09:51Your Product Descriptions and Images
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undefined:undefinedyour customer is about to purchase.
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10:18Your product page is the only thing your customer
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undefined:undefinedThere is simply too much competition.
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undefined:undefinedto buy it in the comfort of their own homes.
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11:10Have a returns and refund policy prepared and
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Some food
:undefinedsellers do not allow returns,
11:24while others do not refund payments
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undefined:undefinedalready know what is expected of them.